Most B2B marketers think of a podcast as a single piece of content; a great interview, a thought-leadership play, maybe a brand-builder, but a podcast episode is much more than that.
A single podcast episode can and should be the cornerstone of your entire content strategy. When treated right, it becomes a flywheel: blog posts, audiograms, email newsletters, video clips, social posts, even ad creatives. And that’s just the beginning.
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