How to Build a Podcast Marketing Strategy for 2025: 11 Key Tactics

The podcast industry continues to grow rapidly, with an estimated 504.9 million listeners worldwide in 2024.

This surge reflects a global shift toward on-demand audio, with podcast ad revenue projected to hit $4 billion by the end of the year.

A strong podcast marketing strategy is necessary for podcast creators to cut through the noise in this crowded space. To do this, you need to differentiate your content, expand reach across platforms, and attract loyal listeners with targeted campaigns.

This article outlines 11 tactics that will elevate your podcast’s reach and impact in 2025.

PodcastingJake JorgovanJanuary 9, 2025Podcast Marketing Strategy

December 2024: Top 20 Podcast Advertising Agencies, Companies & Services

When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it.

But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang. Or perhaps one of your key KPIs is downloads and you want to buy a boost to guarantee your budget moving forward.

Podcasting, Digital AgencyJake JorgovanNovember 28, 2024Marketing

December 2024: Top 17 Podcast Production Companies, Agencies & Services in 2024 for B2B & B2C

These podcast production companies, agencies, and editing services will help you make a commercial-quality podcast. This list has all the options you need when considering a vendor for either a B2B or B2C podcast. We have analyzed every top agency, company, and service in the podcasting space to bring you the best.

Podcasting, Digital AgencyJake JorgovanNovember 15, 2024Marketing

December 2024: Top Podcast Consultants & Consulting Companies in 2024

The podcasting industry is growing. eMarketer.com predicts a 16% year-over-year (YoY) increase, and according to October 2019 research, 36% of US podcast listeners said they listened to six or more hours of podcast content per week. This article shares some of the top podcast consultants and consulting companies to help you with your podcasting initiatives.

PodcastingJake JorgovanAugust 5, 2024Marketing

December 2024: Top 20 Podcast Growth, Promotion, Marketing Services / Companies in 2025

Podcast promotion is similar to other types of podcast marketing because you use it to get more podcast listeners and fans. You can share each episode on multiple platforms to get more downloads because you may not always get more listeners organically.

PodcastingJake JorgovanAugust 1, 2024Marketing

Best Podcast Editing Services, Agencies, & Companies (Audio & Video)

Creating a podcast that stands out requires more than just compelling content; it demands professional-quality audio and video production. This is where podcast editing services, agencies, and companies come into play.

PodcastingJake JorgovanJune 3, 2024Marketing

December 2024: Top 10 Podcast Editing Companies, Services, & Agencies

Many believe great podcasts need expensive equipment and cutting-edge skills. In reality, editing makes all the difference.

Professional podcast editing can transform your recordings — it ensures your content is clear, engaging, and professional. This article explores the top podcast editing companies, services, and agencies to help you connect with the experts who can elevate your podcast to the next level.

PodcastingJake JorgovanJune 2, 2024Marketing

How to Buy Podcast Plays, IAB Downloads, and Followers in a Legitimate Way

Podcast plays, IAB downloads and followers are the most important metrics in podcasting. The higher the metrics, the more successful and credible your podcast is. In my work at Content Allies, a top B2B podcast agency, and Listen Network, the leading podcast marketing agency, we optimize our services in building successful podcasts by driving these metrics using both paid and organic tactics.

PodcastingJake JorgovanMay 7, 2024Podcast Plays, IAB Downloads

How to Buy Spotify Podcast Streams, Plays, Listeners, & Followers the Right Way

Building a dedicated Spotify audience is essential for podcasters eager to elevate their reach and impact. With Spotify being a leading audio platform, it offers unmatched access to millions of active listeners. However, standing out in a sea of content and competition is challenging, yet crucial for securing a loyal following.

This article will guide you through key tactics to enhance your podcast's visibility and growth. You'll learn about vital Spotify metrics like streams, plays, and followers, and why they matter. We'll explore legitimate methods to acquire these metrics, from paid advertising to strategic collaborations with influencers.

Moreover, we'll dive into Spotify's policies to ensure you stay compliant while effectively boosting your audience. By combining paid and organic growth strategies, this guide will help you create a robust, sustainable growth plan for your podcast.

Keep reading to discover how to harness these strategies and achieve a thriving presence on Spotify, ensuring your podcast not only grows but thrives in your industry.

PodcastingJake JorgovanMay 7, 2024Spotify

How to Market, Promote & Grow Your Podcast Audience to Increase Listeners

“How do I promote my podcast to get thousands of downloads per episode?” is one question I often get asked in my work with Content Allies. Through the work I do advising podcast agencies, and through the podcast ads company I run, Listen Network, I am spending most of my days helping companies grow their podcast audience.

My answer is building an audience for your podcast can seem daunting, but with the right strategies, you can attract new listeners and grow your following over time. Effective podcast promotion is key to reaching your target audience and increasing downloads and engagement.

Podcast Marketing Strategy 101: Tactics for both organic & paid podcast growth

This article covers everything I’ve learned from working at Content Allies, one of the top B2B podcast agencies and Listen Network, the most advanced ads network for podcasts looking to grow their audience, listenership and downloads.

With the increasing popularity of podcasts and the competition for listeners, it's essential to have a well-rounded podcast marketing strategy in place. This comprehensive guide will explore various organic and paid tactics, leveraging best practices and real-world case studies to help you effectively promote your podcast and attract more listeners.

Best Podcast Recording Software & Tools in 2024 (For Every Budget)

Recording great audio can involve a steep learning curve, but it´s possible to skip a lot of the trial-and-error by finding the right podcast recording software.

We’ve analyzed the best that are available in 2021, to bring you a list of 19 tools for every budget, whether you’re a pro podcaster or just getting started as a broadcaster.

Podcast Advertising Rates: How Much Does It Cost To Buy Ads on a Podcast?

B2B Content Marketing, Blog, Consulting, Outbound Creative, PodcastingJake JorgovanMay 19, 2023podcast, b2b, content marketing, SEO, podcast ads

How To Find and Hire a B2B Podcast Host

Once you make the decision to start a B2B podcast, one of the first and most important tasks you will be faced with is deciding on a host for your show. Your podcast host will be the voice of your podcast. Take time and do your research. You need to know that you've got the right host.

Creating SEO Content From B2B Podcast Episodes

In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast.

On this episode of A Guide to B2B Podcasting, I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and increase sales. This is one of the key strategies that has helped us grow into one of the top podcast production agencies.

PodcastingJake JorgovanFebruary 3, 2023B2B Podcasting, SEO Content, podcast SEO, Podcasting, Transcriptions, SEO Articles

Getting the Most Out of Podcast Advertising

Podcasting is growing into a powerful messaging platform for individuals and businesses to communicate with targeted podcast audiences, sometimes talking about very niche topics that would never get attention from traditional media sources.

B2B Podcast KPIs: Which Are Most Valuable?

There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.

B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.

How To Effectively Market and Promote Your B2B Podcast

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day.

B2B Podcast Growth: Practical Ways To Grow Your B2B Podcast

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.

Essential Podcast SEO Strategies To Boost Visibility and Growth

Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.

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