Preparing your podcast guest is one of the most important and often overlooked steps in producing a strong episode. When guests know what to expect, feel comfortable with the format, and have the right technical setup, the result is a smoother conversation that delivers more value to your audience.
For B2B companies running branded podcasts, guest preparation sets a professional tone and ensures your guest’s insights align with your audience’s needs.
At Content Allies, we’ve helped countless brands turn interviews into strategic assets. One pattern always stands out: when guests are well-prepped, episodes deliver real value.
And here's a compelling reason to invest in guest preparation: in some cases, conversion rates from podcast interviews can soar to 25–50%, compared to the typical 1–2% seen with blogs.
This article is your go-to checklist for making that happen so your guests sound their best, and your brand does too.
Let’s dive in.
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