Posts tagged Podcast Marketing Strategy
How to Build a Podcast Marketing Strategy for 2024: 10 Key Tactics

Podcasting continues to grow rapidly, with an estimated 504.9 million listeners worldwide in 2024. 

This surge reflects a global shift toward on-demand audio, with podcast ad revenue projected to hit $4 billion by the end of the year​.

A marketing strategy is necessary to cut through the noise in this crowded space:

  • Differentiate your content.

  • Expand reach across platforms.

  • Attract loyal listeners with targeted campaigns.

This article outlines 10 tactics that will elevate your podcast’s reach and impact in 2024.

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