Podcasting continues to grow rapidly, with an estimated 504.9 million listeners worldwide in 2024.
This surge reflects a global shift toward on-demand audio, with podcast ad revenue projected to hit $4 billion by the end of the year.
A marketing strategy is necessary to cut through the noise in this crowded space:
Differentiate your content.
Expand reach across platforms.
Attract loyal listeners with targeted campaigns.
This article outlines 10 tactics that will elevate your podcast’s reach and impact in 2024.
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