The Vice President (VP) of Marketing is one of the most impactful hires a company can make.
In 2024, 59% of marketing leaders identified revenue generation as a top strategic priority. This illustrates the direct impact of the role on business growth.
To attract the right person, you need clarity, not just on responsibilities, but on the actual cost and required skills. You also need a structured hiring process that filters high-quality candidates without wasting time.
In this article, you’ll get:
A breakdown of essential skills that matter at this level
A realistic look at current salary expectations
Proven strategies to navigate the hiring process
Ready to hire smarter? Let’s get started.
P.S. Want even more insights to sharpen your executive hiring strategy? Check out our list of the Top 30 Executive Search & Recruiting Thought Leaders for expert advice and the latest trends.
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