My system for streamlining my podcast workflow

Update: Since writing this post I have compiled a list of the Top Podcast Production Companies / Agencies. In addition, I have also launched my own podcast production service (opens in a new tab) which can handle all of this for you.

“Starting a podcast sounds great, but it just seems like a ton of work.”

That is what nearly all of my clients say to me when I propose the idea of launching their own podcast.

Previously I have written on how podcasts are an amazing tool for networking and building thought leadership. In fact, my Working Without Pants podcast was the source of over 60% of my clients in 2016.

Yet when I bring up the idea of starting a podcast to others, they have a built in belief that creating and running a podcast is going to take a ton of time and energy.

The truth is, that is not the case.

I have built my podcast systems to where I conduct my podcast interview, and everything else is 100% streamlined and handled by someone else.

I do the interview, and then a few weeks later it magically appears on my website fully edited along with a short article detailing the key takeaways from each episode.

So I get all of the benefits of the podcast, and the only time I put in is the interviews.

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Jake’s historical account, summarized from this article. These results describe his experience and are not a performance forecast.

Below I have put together a short video that walks you through my podcast management process.

If my process still looks like too much work to set up, then reach out to my company Content Allies (opens in a new tab) - We turn consultants into thought leaders through content marketing.

Need Virtual Assistants to help with your content process? Check out my company Content Allies (opens in a new tab)

In March 2021 I published a series on B2B podcasting for Working Without Pants. By then Content Allies ran podcasts for B2B companies on the model this essay describes: the client shows up for weekly interviews, and the team handles show strategy, guest outreach, audio production and publishing.

In that series I said the main value of a business podcast is the network it builds with prospects and partners; the audience comes later. It took me about a year and a half to notice business coming in from listeners, while the relationships began with the first interviews.

I also named a mistake I had made myself: building a show for your peers rather than your prospects. My first podcast interviewed other freelancers and led to little business. It worked once I reshaped it as Working Without Pants, with guests I wanted to know as prospects and partners.

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Jake’s historical account, summarized from this article. These results describe his experience and are not a performance forecast.