Media Buying Agencies: 34 Firms That Plan and Buy Media

Criterion's ZEISS case describes the US launch of a warming eye mask sold at Walmart. Criterion bought placements in coupon apps such as Ibotta, Fetch and Shopkick on purchase-based or cost-per-click billing, "such that payments were tied directly to performance". It reports that ZEISS moved more than 30,000 campaign-attributable units at a positive return. The case page carries no date. Its case index (opens in a new tab) also lists work for Hallmark, GoDaddy, Mattel, Belmond and Virgin Voyages.

Criterion calls itself "an international media buying agency and in-house paid media partner" for "mid-market, enterprise, PE-backed, and multi-market companies". Its services page (opens in a new tab) lists TV, radio and out-of-home buying, retail media networks and white-label media buying. Its FAQ says independence lets it give counsel "untethered from network-wide consolidated dealings".

Fred Bucher, SVP and chief marketing officer of the free streaming platform Local Now, credits M+C Saatchi Performance with "a highly successful, fully integrated media strategy" built on connected TV advertising. The firm's case study index (opens in a new tab) lists campaigns by channel and market, among them audio, OTT and programmatic for Canva in India and connected TV, paid social and programmatic for Grab Transport. The index shows no result figures.

Its media buying and planning page (opens in a new tab) covers strategy, market insights, platform analysis, omnichannel coordination, price negotiation, creative support and reporting, and says the firm has been active since 2006. Its homepage describes a growth marketing agency for digital and app brands; the pages read do not describe buying linear TV or print.

Mediassociates reports running more than 12 national campaigns for the Centers for Disease Control and Prevention, on quitting smoking, pandemic preparedness and vaccination. Its work page also summarizes campaigns for NJM Insurance Group, Mount Sinai Health System, Fannie Mae, Panasonic and Strava, each with headline figures such as a 30% brand lift for Strava in U.S. markets.

Its approach page (opens in a new tab) covers planning, forecasting, buying, analytics and programmatic across TV, OTT, out-of-home, online video, digital, audio, social and print. The firm says it "typically" drives "20% or more in negotiated rate reductions and value-add". It also says its programmatic team buys through "direct access to the leading DSPs", in contrast to "managed services provided by third parties".

An August 2026 Omnicom Media announcement (opens in a new tab) credits the group's new business that year to wins including Adidas, Delta, Dyson and IBM. Its homepage reports "$70 billion+ in buying power" and "40,000+ specialists across 70+ markets", and lists agencies including OMD, Initiative, PHD and UM; the announcement adds Hearts United. These are figures for the whole group. The homepage names no clients, links no case studies and, beyond commerce and creator programs, does not list the channels it buys.

For a relevant campaign example and a channel plan, read the site of the agency in the group that would run your account.

WPP Media's SodaStream campaign in Australia combined Advanced TV, digital out-of-home and programmatic YouTube, targeted by postcode propensity scores built with Circana. A Circana media lift report based on point-of-sale data found a 4.1% overall revenue uplift and a 9.2% uplift for featured products.

WPP Media describes itself as "WPP's global media collective". Its media solutions page (opens in a new tab) links planning, activation and measurement across broadcast and streaming TV, video, digital out-of-home, radio and digital audio, display, social, commerce and search, with linked cases for Weetabix, Mazda, Pringles and KFC. The pages read give no billings, headcount or fees.

9AM's case for NIQ (NielsenIQ) reports more than $20 million of media budget managed across 17+ countries over 6 to 12 months, recruiting households for a consumer panel. Other cases include Genomelink, with a 77% reduction in customer acquisition cost over more than three years, and Unroll.me, with 7M+ app installs on a $3M+ paid media budget over 6 to 12 months.

Its media buying page (opens in a new tab) lists connected TV and programmatic (Amazon DSP, The Trade Desk, Samsung Ads, Roku), paid social, search, retail media and traditional buys: linear TV, radio, digital billboards and transit. The page's FAQ says 9AM can work alongside in-house teams. On pricing, the homepage FAQ says there is no single package and the fee depends on the scope, spend, channels, creative and strategic support needed.

Bureau Gravity's project page describes branding, targeted digital advertising, SEO and social media management for Hursthouse, an Illinois landscaping company. The page reports no figures.

On its media buying page (opens in a new tab), the agency offers to buy from TV stations, newspapers, magazines, blogs and websites, negotiating price and placement, and to run social, search, programmatic and email campaigns, with tracking and reporting on all media. Strategy, content and media buying sit under one roof.

Connections Marketing names clients in its portfolio (opens in a new tab), among them 365 Equipment & Supply, Community Financial Service Centers and Home Technology Specialists of America. The projects shown there are websites, SEO, social media and consulting; none is a media campaign.

Its media buying page (opens in a new tab) offers local and national TV, radio and print, and cites "over 20 years experience of working for media companies and purchasing space from them". It also offers help with creative and attribution reporting, and says it will share past activations on request. Ask for those before comparing it with agencies that publish media cases.

EGC's case for Premier Home Health Care, which needed more applications from healthcare workers, lists TV, radio, outdoor, PPC, SEO and print among its services and describes broadcast and cable TV, search, display and social ads, billboards and transit. EGC reports a 2,015% increase in applications and more than 22,000 calls to apply, in a case published in July 2025.

EGC calls itself "the performance media agency" and says "We're media-born." Its media page (opens in a new tab) describes planning that blends traditional and digital channels, and its homepage shows client logos including DHL, Canon and Thomson Reuters.

Hagadone describes a campaign for a locally owned restaurant in a tourist-heavy market that combined ads in its own print and digital publications, social media management, geo-targeted digital ads and a coupon offer. It reports a strong increase in walk-in traffic and reservations, without figures, and does not name the restaurant.

Hagadone is a regional publisher: its homepage lists 17 local newspapers and 21 stand-alone publications, so part of what it sells is its own inventory. Its media buying page (opens in a new tab) covers planning and placing programmatic video, audio and display, rate negotiation, flighting and reporting.

Jelly's media buying page (opens in a new tab) links two examples of recent media buys for its clients, a BetaKit article and a sponsored Vancouver Sun article, without naming the clients. It lists experience buying outdoor (billboards, transit and restroom ads), radio, TV segments and ads, print, podcast ads, digital news outlets such as Daily Hive, Narcity and the Financial Post, and Chinese-language media.

Jelly describes itself as a Vancouver-centric marketing agency. Social ads sit under a separate digital ads service.

Andrew Lee, senior manager of marketing at bb.q Chicken, says MGH helped define the brand and "reach new audiences, which has led to sales increases and unit expansion". The homepage also carries a testimonial from a former regional marketing director at Papa Johns Pizza and logos including Kura Sushi and McCormick Spices.

The agency's solutions page (opens in a new tab) lists media planning and media buying, digital and traditional, with social media, influencer marketing, PR and local store marketing. MGH concentrates on restaurant, franchise and CPG brands, and the pages read show no media case with channels or figures.

Percepture's case for an unnamed US fiber internet company, published in April 2024, reports "more than 60% improved cost efficiency over previous campaigns" in the first 100 days of a programmatic, Google and Facebook campaign that began late in 2023. Its media buying page also cites an unnamed online retailer whose customer generation efficiency and lifetime value improved by more than 20% in six months.

The media buying page (opens in a new tab) covers TV, radio and print as well as programmatic, social and search, and says the firm handles its programmatic buying directly. Its paid ads pricing page (opens in a new tab) lists Google, LinkedIn and programmatic management plans from Launch at $2,000 a month to Enterprise at $10k+; it does not price TV, radio or print buying, and it states no contract length or cancellation terms.

Two campaigns appear on PMW's media buying page (opens in a new tab). For a homecare franchise (the page's images label it Caremark), a TV campaign reached one million UK households, supported by leaflet door drops and radio that reached more than 2.4 million listeners. For a charity's four events, radio, roadside boards and TV reached 52.5 million people, PMW reports.

The page offers planning and buying across digital, print, radio, outdoor and local media, and says PMW negotiates rates with media owners and monitors campaigns after launch. Its media planners work with the agency's creative, digital and PR teams.

The TV advertising section of Powerhouse's media buying page (opens in a new tab) embeds a commercial titled "Sky Homes Inglewood"; the page does not describe that campaign or report results. The page says the agency's senior team has led campaigns for some of Australia's most highly regarded businesses, without naming them.

The page offers TV and radio buying, press, billboards and programmatic buying through its own buying platform, and TV production. Its homepage describes a base in Manjimup serving WA's South West, including Bunbury and Bridgetown.

ProMedia's television page (opens in a new tab) says it has historically driven "over 35 million responses for our customers" through direct-response TV. Its homepage carries a testimonial from Amy Leifer of DirectTV (as the page spells it), who calls ProMedia "a true partner".

ProMedia describes itself as a full-service direct-response advertising agency covering TV, radio and digital (search, social, CTV and OTT), with production in-house. Its Why Us page (opens in a new tab) explains a cost-per-response model in which "you only pay for the leads that convert". Ask how a response is defined and counted before comparing that model with a fee based on spend.

For South West Lakes Trust, Pushed's case says it completed the animation, legal clearances and "media buying for ITV and ITVX" for a 30-second TV advertisement filmed by Sound View Media. The case reports no results.

Pushed describes itself as an animation and video production studio. Its TV adverts page (opens in a new tab) runs from creative development and production to legal clearances and media buying. Its media buying terms (opens in a new tab) say Pushed will "act as a principal and not as an agent" in its dealings with the media, unless the client contracts with suppliers directly.

Lou Morano of Capitol Carpet & Tile and Window Fashions says Strategic Marketing has handled the company's advertising "for over 30 years". The same testimonial says the agency has "proven to get us the best prices and value every year for media buys" and produced its TV campaign. Christine Marion, director of marketing and retail operations at United Franchise Group, describes working with the firm for more than 10 years.

Its media buying page (opens in a new tab) covers local, national and syndicated radio and television, local newspapers, and digital planning and buying with programmatic and retargeting. The firm says it has worked for clients since 1992, and its clients page (opens in a new tab) lists them by name, from local businesses to CitiBank and Florida Atlantic University.

Altitude's B2B media buying page (opens in a new tab) describes anonymous campaigns: a contract research organization made known through print buys, content sponsorships and programmatic, and a sponsored webinar with an industry influencer that produced "more than 100 qualified leads" overnight. John Pettit, president of ADAPTIK, says Altitude rose to the challenge of "a sophisticated multimedia advertising campaign" in a conservative technology market.

The page lists search, programmatic, LinkedIn and other social ads, event and content sponsorships, display, geofencing, sponsored eBlasts, direct publisher buys and direct mail, with negotiation and publisher make-goods handled by the agency. Its pricing page (opens in a new tab) sets out three retainer tiers, from Organic Growth at $9,500 to $12,500 a month, which includes no paid media, to Full Integration at $16,000+, and says every account team includes 7 to 9 specialists. It does not say whether ad spend is included.

Aptive's creative studio, Captivate, reports that ChooseVA bus wraps for the Department of Veterans Affairs delivered 372 million impressions and $1.86 million in added media value, and that a Times Square billboard for the same campaign generated 10.5 million impressions. For a VA benefits PSA, it reports 213 million TV impressions and 40 million digital impressions, and says its paid media team secured nearly $3 million in earned media placements.

Aptive describes itself as "a federal health company". Captivate's marketing and advertising work spans billboard campaigns it says it plans and executes, transit, social and TV and streaming placements, for clients such as the VA and the Office of Personnel Management.

ShorePoint and Omni Federal are among the clients named on Focused Image's homepage, and the work it describes for them is branding and messaging; the pages read show no media buying case. Its media planning and buying page (opens in a new tab) explains planning, buying, guaranteed and non-guaranteed inventory and real-time bidding, and describes buying placements on search engines, social networks and websites. It says clients are kept informed of the space purchased and its CPM.

The firm describes itself as a full-service branding, marketing and public relations firm in the metro Washington area, and lists government service providers, aerospace and technology among the industries it serves.

New Target's Konica Minolta campaign, published in July 2023, used display and banner ads, organic social on Facebook, LinkedIn and Twitter, and e-newsletters to reach senior IT and procurement staff in the US and Canada for an end-of-year sales push. The case describes the plan and creative and reports no results.

Its media buying page (opens in a new tab) offers paid search, paid social, CTV, audio, display, sponsored content, TV, out-of-home, print and direct mail to nonprofits, associations, brands and government teams. Its FAQ describes campaign-based and subscription-based models "with flat pricing structures" and real-time reporting dashboards.

VisualFizz's homepage reports that PPC and paid social for mHUB, a tech accelerator, brought 160 new applications from startups and 38% improved results compared with its former agency. Its media page shows clients including Zebra, the Illinois Holocaust Museum and the Lakeview East Chamber of Commerce, and it made two 15-second TV commercials (opens in a new tab) for the museum that aired in Chicagoland.

The media buying page (opens in a new tab) covers media planning, paid search and social, programmatic, multichannel campaigns and TV and video ad media, and its description says it buys across digital, out-of-home and streaming channels. VisualFizz says it has worked with clients since 2016.

Work for Experience Oman illustrates ASTUDIO's media planning and buying page (opens in a new tab), which lists campaigns for it, including a summer destination campaign and a social activation built only on user-generated content. Testimonials on the page come from marketing leaders at Valentino, Bulgari and Oman's Ministry of Heritage and Tourism.

The page describes online planning and buying across search, social and display, with placements and creative tested and refined during a campaign.

Abbott, ICICI Prudential, Asus and Hero are among the client logos on BC Web Wise's media planning and buying page (opens in a new tab). The page does not identify which clients buy media through the agency or include a media case.

The page describes planning and negotiating placements, programmatic buying, mobile, video, social, email and SMS campaigns, and regular performance reporting. Ask for media references among the brands it shows.

LADOT, Lime and Bird appear in Branding Los Angeles's client portfolio (opens in a new tab). The portfolio shows general client work, and the pages read show no media buying case or figures.

Its media buying page (opens in a new tab) combines search optimization and paid display in its planning, and offers Facebook, Instagram and Twitter advertising.

An unnamed maritime school on Client Focused Media's testimonials page (opens in a new tab) credits a targeted digital ad campaign, among other changes, with a surge in enrollments. The same page names clients such as Terrell Hogan Law and Jacksonville Party Company for other work.

Its paid media and SEO page (opens in a new tab), where the firm's former media buying address now leads, covers paid search on Google and Bing, social ads, programmatic and display, retargeting and landing page optimization. The firm's FAQ lists legal, healthcare, nonprofit, hospitality, construction, manufacturing and tech among the industries it works with.

Feature Digital's homepage describes work for an unnamed global multi-asset investing platform whose monthly organic traffic rose from 2.2 million to 4.7 million between March 2021 and January 2022 through link building. The case describes no paid media work.

The homepage lists paid search and paid social for regulated financial products beside digital PR, link building and SEO, and sells sponsored placements, described as "paid content on a named publication, labelled by the publisher".

Hawke's case for Diamondback Bicycles compares May 2020 with May 2019: revenue rose 114% and cost per acquisition fell 75% to $67.03, on 69% less spend, Hawke reports. The case covers paid search and paid social and was published in 2023, so ask for more recent results.

Its media buying page (opens in a new tab) covers Facebook and Instagram, Google Ads, Amazon and LinkedIn through an audit, plan, implement and analyze process, and the site's services menu also lists connected TV, out-of-home marketing and custom print services. The homepage names K-Swiss, Crocs and Barstool Sports among its case studies and says Hawke has worked with "over 6,000 brands".

inBeat's Hurom case reports 300% growth in return on ad spend and a 65% reduction in overall cost per acquisition after a shift from discount-led ads to health-focused UGC creative, with a creative strategist testing hooks and calls to action.

Its paid media page (opens in a new tab) lists paid social, paid search and Google Ads, programmatic and display, connected TV and OTT, and paid media strategy and planning, with weekly optimization and new creative tested on a fixed cadence. The homepage shows logos including Nordstrom, HelloFresh and Nestlé. The pages read do not describe buying linear TV, radio, print or outdoor.

Mont Digital's portfolio (opens in a new tab) names website projects including AT 1 Clinic and Environmental Gas Care; these are general project examples, and the pages read show no media buying results.

Its media planning and buying page (opens in a new tab) offers internet advertising, banners, AdWords, social media, email and mobile. Its price plans page (opens in a new tab) lists the campaign management fees above.

Reach Marketing Pro publishes an SEO case for Octane GMC (opens in a new tab), a Santa Fe car dealership. It names a client, and the pages read show no paid media results.

Its pricing page (opens in a new tab), where the firm's former media buying address now leads, says the team plans, launches, manages and reports on paid search and social ads. Its retainer plans carry a six-month minimum, and the page does not say whether that applies to paid media management on its own.

ROI Minds reports "$300M+ in client revenue generated through Meta, Google & CRO-led growth systems" and says more than 250 brands have worked with it. Testimonials on its performance marketing page (opens in a new tab) come from Pam Lean, co-founder of Efavormart, and Ankit Agarwal, co-founder of Couch Commerce.

That page, where the firm's former media buying address now leads, covers full-funnel paid media strategy, channel mix and budget planning, and campaigns on Google, Meta, LinkedIn, YouTube and marketplaces, with conversion rate optimization and attribution. The pages read publish no named case with figures.

SocialToaster's company page (opens in a new tab) names Avocados of Mexico, Lionsgate and Wayfair among its clients, for its advocacy work; the pages read show no paid media results.

Its digital media buying page (opens in a new tab) offers Facebook, LinkedIn, Google and YouTube ads, direct response, lead generation, app install and video view campaigns, with a process of discovery, strategy, testing, scaling and reporting.