The best sales advice I ever received
One of my sales mentors once shared a very simple piece of advice with me.
It’s so simple, it seems almost stupid when you first look at it.
But yet, I can relate almost every gap of work in my history of consulting down to this simple concept.
And time and time again, I find myself sharing this information with clients who seem to be struggling to keep their sales pipelines full.
The advice:
Activity turns into leads.
Leads turn into opportunities.
Opportunities turn into deals.
Get active.
It seems like such an obvious thing, yet many of the companies I consult with fail to stay active, and don’t realize it until their pipeline is running dry until they hit a gap with out clients.
Sales activity is like exercising. If you want your company to be healthy with a steady flow of sales, then you need to do it all the time, not just when you feel like it.
Get active.