Finding new clients and better clients is the ongoing challenge of almost any agency or consulting practice.
In this post, I outline 20 different tactics that I have seen agencies and freelancers use to win new clients for their business. These tactics are all real-world examples that I have learned from hands-on experience or interviewing agency owners on my podcast.
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One of my sales mentors once shared a very simple piece of advice with me.
It’s so simple, it seems almost stupid when you first look at it.
But yet, I can relate almost every gap of work in my history of consulting down to this simple concept.
And time and time again, I find myself sharing this information with clients who seem to be struggling to keep their sales pipelines full.
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For years, I operated without an entry level offer. Both when I had my agency, and as a solo consultant.
But eventually I decided to make a shift and try out selling an entry level offer. The first few months were rocky, but eventually, I saw the light and decided never to look back.
Utilizing an entry level offer has drastically changed my business and my income.
This article outlines the journey I made with selling an entry level offer, mistakes I made along the way, and it gives you a roadmap for creating your own offer.
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When I start working with my clients, I analyze and look at their entire sales process.
And across the board, there is one mistake I consistently see consulting companies making.
They fail to follow the steps of the sale.
They try to leap several steps at a time, and this leads to them failing, falling and losing the deal.
This post outlines, the steps of the consulting sale.
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Strategy. To many people strategy seems intangible.
It seems like something that companies either do right, or they do wrong.
But the truth is, strategy is tangible.
And creating an effective strategy is a skill that any person can learn.
There are a lot of ways you can market your business.
Content marketing, networking, referrals, thought leadership, advertising, etc.
All of these methods are incredible ways to grow.
But there is one sales and marketing strategy that too many companies overlook.
They overlook the dream client campaign.