Google Ads can drive serious growth. But if not managed carefully, your budget can quickly disappear without the desired return.
A key metric to watch is your Cost Per Acquisition (CPA). If your CPA is too high or higher than your target CPA in automated bidding, it’s time to reassess.
Although CPA benchmarks vary by platform, industry, and location, they should always stay below your average revenue per customer and, ideally, well below their lifetime value.
In this guide, we’ll go over why your Google Ads CPA may be too high and what you can do to lower it.
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