Archive
Marketing 4
Writing from Jake Jorgovan’s archive, filed under Marketing 4.
7 articles
Articles
Workday Renewal Negotiation: How to Reduce Your Spend
How Workday prices a renewal, when to negotiate, the order-form terms that set your costs, and what Workday negotiation advisers offer and charge.
Enterprise operationsPractical guide
User fatigue in social ads: spot the signs and respond
Understand user fatigue in social advertising, investigate falling results, and decide when to change your creative, audience or frequency with a test.
Paid media & creatorsPractical guide
Multi-Channel Attribution: Models, MMM and Lift Tests
How multi-channel attribution splits credit across channels, which models Google and HubSpot offer, and when to add mix modeling or lift tests.
Marketing strategyPractical guide
Health and Wellness Marketing Agencies: 33 Compared
Compare 33 health and wellness marketing agencies by who they serve, the results they publish and their fees, with the questions to ask before you hire.
Marketing strategyShortlist · 33 companies
AI-Driven Advertising: What to Hand to Machine Learning
Where machine learning already runs bidding, targeting and creative in Google, Meta and LinkedIn ads, what it needs to work, and how to test it.
Marketing strategyExplainer
Outsourced Marketing Services: A Buyer's Guide
Decide how much marketing to outsource, compare provider models and published terms, and keep control of strategy, accounts, budgets and business results.
Marketing strategyBuyer’s guide
16 PPC and Google Ads Agencies to Consider
Compare 16 PPC and Google Ads agencies for paid search, paid social, B2B and multilingual campaigns, with client evidence, fees and contract terms.
Paid media & creatorsShortlist · 16 companies