How to hire rockstar virtual assistants, and not have them flake out on you

How to hire rockstar virtual assistants, and not have them flake out on you

At Lead Cookie and Content Allies, we have a team of over 20 virtual assistants who work with us. They are literally the backbone of our company and run a majority of the actions that our company takes on a daily basis.

And as of today, we have a 95%+ success rate when hiring new virtual assistants, and an extremely minimal turnover rate. Only two team members have left us since starting, and both were because they received offers that were at triple the pay rate we offered them.

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The big question to ask yourself before starting a business

The big question to ask yourself before starting a business

Whenever I started Lead Cookie, I had a mentor ask me some questions. 

But to be honest, I didn't really think through them well at the time. This is what lead me to leaving open a fatal flaw in my business model which I wrote about last week

And so as I start up a new venture, I returned to the big question that my mentor asked me at the time. I have shared the question in more detail, and even walked you through my own processing of that question with Content Allies.

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The fatal flaw I made with Lead Cookie, and how you can avoid it

The fatal flaw I made with Lead Cookie, and how you can avoid it

Earlier this week, I announced that I am launching a new business.

To many people this came as a shock when I told them. They said "If things are going so well with Lead Cookie, why would you divert your attention to launch something new?"

And the truth is, things are going well with Lead Cookie. In 18 months, we have grown from Zero to $60k in MRR. 

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The Lead Cookie Sales Playbook: Automating the close

The Lead Cookie Sales Playbook: Automating the close

2 hours... That is roughly how long it used to take me every time I closed a new customer. 
Today it takes 5 minutes...

That is because I have automated our entire closing process and customer onboarding process. 

In this article, I am going to walk you through the closing automation I set up and provide you with a model of what you could do for your own company. 

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The Lead Cookie Sales Playbook: Email Scripts

The Lead Cookie Sales Playbook: Email Scripts

As you start to improve your sales and marketing game, you will find yourself having a lot more conversations with potential prospects.

And with those conversations, you will repeat yourself often.

That is why it is essential to create a bank of sales scripts that you can use and customize over and over again.

In this article, I am going to share the standard sales scripts that I use and teach you a few tricks on how to use them effectively.

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7 Linkedin outreach frameworks that generate results

7 Linkedin outreach frameworks that generate results

At the time of publishing this post, we have run over 150 Linkedin outreach campaigns at Lead Cookie.

These campaigns have been for all different types of businesses and value propositions.

Through these campaigns, we have come across 7 core frameworks that we use over and over again to generate results for our clients.

In this article, I am going to share each of these frameworks in more detail and give examples of each.

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What is buyer awareness and why it matters to your marketing

What is buyer awareness and why it matters to your marketing

If there is one mistake I see people make in their positioning over and over again, it is a failure to understand their buyer’s awareness.

A great niche and value proposition is your foundation.
But even if you have that, you will fail if you do not understand the concept of buyer awareness.

My goal in this post is to explain to you what buyer awareness is, why it is so important to your marketing, and how to use it as a guiding light for all of your marketing efforts.

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How to grow your audience and email list on Linkedin

How to grow your audience and email list on Linkedin

1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months

Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie

Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions. 

But how do you do it? 
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?

In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.

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How to get more out of Linkedin Sales Navigator

How to get more out of Linkedin Sales Navigator

Over the past year I have been heads down on mastering Linkedin Lead Generation. 

This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.

But it has also lead to creating quite a bit of training materials around how to use Linkedin better.

Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.

That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.

But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.

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Why you should steal your business ideas from others

Why you should steal your business ideas from others

Since starting up Lead Cookie I have had multiple people tell me “This is such a brilliant idea for a business.”

I always laugh because I have to tell them, “I didn’t think up any of this. I literally stole the concepts from others.”

No joke, almost everything about Lead Cookie is stolen. 

But the truth is, that is why this business has succeeded while almost every business I have had before has failed. 

In this article, I am going to share what I mean by the “stolen ideas” and give you a framework on how you can steal effectively and ethically.

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How to test and validate your value proposition fast

How to test and validate your value proposition fast

When I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?” 

If you are asking yourself that question, then chances are the answer is Yes.

But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge. 

Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.

In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.

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Why your marketing isn't working (Intro to the 3 M's)

Why your marketing isn't working (Intro to the 3 M's)

It’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.

They try cold email… and fail.
They try Facebook ads… and fail.
They try content marketing… and fail.
They keep trying new things… and failing.

When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.

In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.

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The difference between inbound and outbound leads

The difference between inbound and outbound leads

Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign. 

How you handle an inbound lead vs an outbound lead is different in two fundamental ways.

  • Trust
  • Buying cycle 

My goal with this article is to dive into those differences and help improve your closing rate from outbound leads. 

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Zero to $33k MRR Productized Service in 6 months - Lessons Learned

Zero to $33k MRR Productized Service in 6 months - Lessons Learned

July 15th, 2017 - I send the first email pitching a new LinkedIn outreach service
January 15th, 2018 - Lead Cookie is at $33,168 MRR with 15 full-time team members

It’s been a crazy ride, to say the least, and Lead Cookie is just getting started. But considering that we are hitting the 6 months mark, I thought it would be a good to reflect back on the past 6 months and the lessons learned.

This article is a list and summary of all of the lessons and tips I have picked up and learned over the past 6 months which I attribute Lead Cookie’s success to. 

My hopes are it will help you on your journey.

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