With over 4.4 million podcasts and more than 48 million episodes available globally, the podcasting industry is more competitive than ever. In such a crowded space, simply producing quality content isn't enough. Without proper optimization for discoverability, even the most insightful episodes can go unheard.
Podcast SEO, or Podcast Visibility Optimization (PVO), is how your show gets found. It involves aligning your podcast titles, descriptions, website content, and distribution strategy with how and where your audience searches. Just like with blog SEO, it starts with intentional content planning and continues through thoughtful promotion.
In this guide, we cover the core strategies that make a podcast discoverable. From foundational best practices to advanced techniques used by top B2B teams, you will learn how to turn each episode into a long-lasting asset that attracts the right audience.
Let’s begin.
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