Posts tagged podcast SEO
Podcast SEO 101: How to Rank Your Episodes & Get Found in Search

With over 4.4 million podcasts and more than 48 million episodes available globally, the podcasting industry is more competitive than ever. In such a crowded space, simply producing quality content isn't enough. Without proper optimization for discoverability, even the most insightful episodes can go unheard.

Podcast SEO, or Podcast Visibility Optimization (PVO), is how your show gets found. It involves aligning your podcast titles, descriptions, website content, and distribution strategy with how and where your audience searches. Just like with blog SEO, it starts with intentional content planning and continues through thoughtful promotion.

In this guide, we cover the core strategies that make a podcast discoverable. From foundational best practices to advanced techniques used by top B2B teams, you will learn how to turn each episode into a long-lasting asset that attracts the right audience.

Let’s begin.

Read More
Creating SEO Content From B2B Podcast Episodes

In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast.

On this episode of A Guide to B2B Podcasting, I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and increase sales. This is one of the key strategies that has helped us grow into one of the top podcast production agencies.

Read More