In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast.
On this episode of A Guide to B2B Podcasting, I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and increase sales. This is one of the key strategies that has helped us grow into one of the top podcast production agencies.
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