Top Demand Generation & Performance Marketing Thought Leaders

Finding effective demand generation and performance marketing strategies is a major hurdle for many companies.

You can tackle this challenge by following thought leaders in these fields who offer valuable insights and proven strategies.

You’re on the right page to find the best such leaders as we guide you to the top minds in demand generation & performance marketing.

Keep reading below to discover who these experts are and how they can transform your approach.

Who Are Demand Generation & Performance Marketing Thought Leaders?

Demand generation & performance marketing thought leaders are experts who specialize in creating strategies to attract potential customers and convert them into leads and sales.

They blend innovative marketing techniques with a deep understanding of consumer behavior, digital trends, and data analysis to optimize marketing efforts.

These leaders are often known for their successful track records in enhancing brand visibility, generating demand, and improving the overall effectiveness of marketing campaigns.

They share their expertise through speaking engagements, publications, and by leading marketing teams at top companies, influencing the way businesses approach their marketing and sales strategies.

Top Demand Generation & Performance Marketing Thought Leaders in 2024

1. David Morneau

Business website: inBeat Agency

Social media profiles: LinkedIn

Follow for: Demand generation strategies and scaling brand efforts.

David Morneau, the co-founder and CEO of inBeat, a hybrid performance creative agency and SaaS, is an essential follow for those interested in leveraging UGC and micro-influencers for advertising and customer acquisition. He specializes in helping brands scale their marketing efforts, having assisted over 200+ brands. His focus on practical, results-driven strategies makes his insights particularly valuable for marketers looking to optimize their influencer marketing campaigns.

What can you learn from David Morneau:

You can learn innovative strategies in micro-influencer marketing and scaling digital marketing efforts. His expertise focuses on harnessing the power of micro-influencers to create authentic and engaging connections with audiences. David’s methods emphasize practical, data-driven approaches, ensuring marketing decisions are impactful and measurable. His experience in leading successful campaigns for a diverse range of brands offers insights into reducing marketing costs while achieving business goals. Following David Morneau can provide valuable guidance in optimizing influencer marketing strategies for demand generation and performance marketing.

2. Dots Oyebolu

Business website: DotsLovesMarketing

Social media profiles: LinkedIn | YouTube | Twitter

Follow for: Holistic marketing solutions and business growth strategies.

Dots Oyebolu, the founder of Dots Marketing, is a must-follow for those seeking comprehensive marketing strategies that align with their business goals. With a focus on helping businesses grow through effective and tailored marketing solutions, he offers a wealth of knowledge for companies looking to enhance their marketing efforts.

What can you learn from Dots Oyebolu:

From Dots Oyebolu, you can learn the importance of aligning marketing strategies with business growth goals. He emphasizes crafting tailored marketing solutions that cater specifically to the needs of a business. His holistic approach covers various marketing aspects, from digital strategies to brand development. Dots’ guidance is key for companies aiming to boost demand generation and performance marketing effectively. He’ll teach you how to integrate your marketing efforts with broader business objectives, driving sustainable growth.

3. Ton Dobbe

Business website: Value Inspiration

Social media profiles: LinkedIn

Follow for: Innovation in product marketing and value proposition development.

Ton Dobbe is renowned for his expertise in differentiating products and developing standout marketing strategies. His insights are invaluable if you aim to create a unique position for your product in a competitive landscape. He brings a creative and analytical approach that can be a game-changer for your product strategy.

What can you learn from Ton Dobbe:

Ton Dobbe teaches how to develop standout marketing strategies and unique product value propositions, essential for demand generation and performance marketing. His approach emphasizes understanding and aligning products with market needs and customer behavior. Ton advocates a data-driven methodology, ensuring marketing decisions are informed and impactful. Therefore, you’ll learn how to create distinctive marketing messages that effectively communicate with target audiences. You’ll also gain innovative perspectives on marketing to position your products/ services in a competitive landscape.

4. Jamie Hallitt

Business website: Ruler Analytics

Social media profiles: LinkedIn

Follow for: Expert strategies in B2B demand generation, account-based marketing, and harmonizing sales and marketing efforts.

Jamie Hallitt is the Head of Growth at Ruler Analytics, where he’s a key player in aligning marketing, sales, and partnerships. His role involves formulating and executing go-to-market strategies for their marketing measurement platform. Jamie specializes in B2B demand generation, account-based marketing, and aligning marketing and sales strategies.

He boasts around 13 years of experience in B2B marketing and sales, encompassing strategy formulation and execution. His diverse experience includes working with SMEs, charities, fast-growing companies, and large enterprises like BT, LinkedIn, and Salesforce.

Jamie is a hands-on leader, adopting a player-manager approach, and is passionate about fostering growth within his team. He’s constantly seeking innovative ways to grow and convert pipeline, emphasizing empowering his team and clients. In his personal life, Jamie enjoys family outings, sports, and playing guitar.

What can you learn from Jamie Hallitt:

Jamie’s experience offers insights into effectively integrating marketing and sales strategies for optimal business growth. He embodies a balance between professional excellence and personal passions, showcasing a holistic approach to career and life.

Jamie will teach you to approach B2B demand generation and account-based marketing for impactful results. Besides, his leadership style emphasizes the importance of team development and hands-on involvement for success.

Jamie’s pipeline growth and conversion strategies are instrumental if you’re looking to enhance their marketing efficacy.

5. Arham Khan

Business website: Pixated

Social media profiles: LinkedIn

Follow for: Result-oriented growth strategies and transparent performance marketing.

Arham Khan, with almost five years of experience in marketing, ventured out to establish Pixated, a performance marketing agency. He observed the shortcomings and deceptive practices in the marketing industry firsthand.

Arham’s approach to marketing focuses on authenticity and real results rather than just enhancing the business’s image. In fact, he advocates for marketing strategies that prioritize consumer satisfaction and engagement.

His critique of traditional marketing agencies highlights their tendency to overpromise and underdeliver. Arham emphasizes clear, actionable goals and partnerships that drive tangible business growth.

What can you learn from Arham Khan:

Arham Khan offers insights into creating transparent and result-driven marketing strategies that align with business goals.

His approach teaches the importance of customer-centric marketing over merely enhancing a company’s image.

You can learn how to set clear, achievable objectives in marketing, moving away from vague promises to concrete results.

Arham’s experience highlights the value of honesty and integrity in marketing, challenging the norms of the traditional agency model.

From him, you can understand the significance of building genuine partnerships for sustainable business growth, focusing on mutual success.

6. Monarch Jaiswal

Business website: PIDMO

Social media profiles: LinkedIn

Follow for: Insights into digital media, web design, development, and marketing strategies from a self-made entrepreneur.

Monarch Jaiswal’s journey began in 2007 when she moved to Delhi to support her family, embarking on a path of professional growth. She developed her skills in digital media, website design, and development, and in 2012, ventured into freelancing, quickly establishing a reputation for delivering exceptional results.

This success led to the founding of Monarch Web World in 2017, which started with over 50 clients and has since expanded globally. With a team of over 70 professionals, the company now serves clients in more than 21 countries and boasts a 98% customer satisfaction rate.

Monarch Web World’s growth story is a testament to resilience, determination, and an unwavering commitment to excellence, inspiring entrepreneurs and marketers alike. Beyond being a marketing agency, Monarch Web World empowers businesses and individuals to achieve their dreams.

The company is guided by ethical business practices and core values, focusing on hard work, dedication, and a positive mindset. As Monarch Web World looks to the future, it aims to triple its customer base and expand its office space while focusing on team upliftment, customer knowledge enhancement, and social contributions.

What can you learn from Monarch Jaiswal:

Monarch Jaiswal embodies the spirit of a leader who grows by empowering others. Her journey provides valuable lessons in resilience, determination, and the power of a positive mindset in the face of challenges.

She can teach you the importance of setting ambitious goals and the relentless pursuit to achieve them. Monarch’s story is a source of inspiration for aspiring entrepreneurs and marketers, demonstrating the potential to turn adversity into triumph.

Besides, her experience illustrates the significance of ethical business practices and core values for sustained success.

7. Tayo Sadique

Business website: Financial Cents | Deepbux

Social media profiles: LinkedIn

Follow for: Advanced growth marketing strategies and insights in the Fintech, SAAS, and e-commerce sectors.

Tayo Sadique is a marketing professional who brings a unique combination of engineering and sales expertise to his marketing approach. With over six years in the field, he has developed and driven growth marketing initiatives across B2C and B2B sectors, particularly in Fintech, SAAS, and e-commerce.

Tayo is known for his self-driven and results-oriented nature, contributing significantly to the teams he leads or works within. His approach to project management is meticulous, balancing multiple deadlines while maintaining an organized and creative strategy.

Notably, Tayo is equipped with excellent communication, organizational, and interpersonal skills, making him an adaptable and personable professional in the marketing world. His global perspective and deep understanding of multicultural environments add a unique dimension to his work.

Tayo’s leadership style is characterized by a balance of collaborative team efforts and the ability to make independent, tough decisions when necessary.

What can you learn from Tayo Sadique:

Tayo Sadique’s approach can teach you how to blend engineering principles with sales and marketing strategies effectively. His experience highlights the importance of meticulous project management in complex marketing initiatives. He also offers insights into adapting marketing strategies to fit diverse and global markets.

Following Tayo can help you understand the significance of excellent communication and organizational skills in leading successful marketing campaigns. In fact, Tayo’s career exemplifies the balance between team collaboration and decisive, independent leadership in achieving marketing objectives.

8. Modi Elnadi

Business website: Integrated.Social

Social media profiles: LinkedIn

Follow for: Expertise in developing and executing multichannel digital marketing strategies, particularly in PPC and Paid Media.

Modi Elnadi is a seasoned professional in performance marketing and PPC Paid Media. With over 15 years of experience, he specializes in helping brands develop comprehensive digital marketing strategies.

His expertise spans various industries, including beauty, retail, FMCG, telecom, technology, beverages, healthcare, and luxury goods, in both the EMEA and USA markets. Modi’s strong background in PPC campaigns, media planning, SEO, media buying, and Paid Social is complemented by his deep understanding of Generative AI and the latest digital trends.

His MBA, focusing on digital monetization strategies for multinational brands, underscores his holistic approach to digital marketing.

Modi is known for his passion for creative and innovative solutions that engage consumers and effectively integrate organic and paid channels. His work aims to maximize results and ROI for his clients, making him a valuable asset in the digital marketing space.

What can you learn from Modi Elnadi:

Modi Elnadi offers valuable insights into creating and implementing effective digital marketing strategies across various channels. Thus, he can teach you how to effectively combine organic and paid media to optimize ROI.

You can also learn the intricacies of PPC, media planning, and the latest trends in digital marketing from him. Another advantage to Modi’s approach is emphasizing the importance of creativity and innovation in engaging consumers. As such, you’ll learn how to attract more qualified leads and connect with your customers in the long run.

9. Arnaud B. Betourne

Business website: Nest Commerce

Social media profiles: LinkedIn

Follow for: Innovative digital marketing strategies and campaign execution in the e-commerce sector.

Arnaud B. Betourne is a seasoned digital marketing professional with over five years of experience. He is currently the Head of Strategy at Nest Commerce, a full-funnel performance, brand, and creative agency.

Arnaud is known for leading the strategy and delivery of bold, growth-centric campaigns for top e-commerce brands. His expertise spans paid social and search, where he incorporates an in-depth understanding of consumer behavior, cultural trends, and market dynamics.

Arnaud works closely with a diverse team, including creatives, analysts, and account managers, ensuring high quality and performance standards in all campaigns.

Motivated by the challenges and opportunities in the e-commerce landscape, he is pivotal in driving client success and growth.

Arnaud is committed to continuous learning and innovation, embracing new ideas and perspectives. He also values meaningful human interaction as a cornerstone for creating trust and value in business.

What can you learn from Arnaud B. Betourne:

Arnaud B. Betourne provides insights into crafting and executing innovative digital marketing campaigns in e-commerce. He can teach you how to effectively integrate paid social and search strategies with a deep understanding of market trends and consumer behavior.

His approach highlights the importance of collaboration and team synergy in achieving high-quality results. His focus on meaningful human interactions and trust-building offers a unique perspective on creating long-term value in marketing strategies.

Moreover, Arnaud’s commitment to continuous learning and embracing new perspectives is a valuable lesson for staying ahead in the dynamic digital marketing field.

10. Dipesh Pattni

Business website: GravitasQ

Social media profiles: LinkedIn

Follow for: Expertise in digital performance marketing and the unique ARC method for business scaling and lead generation.

Dipesh Pattni founded GravitasQ, a Digital Performance Marketing agency known for helping brands and businesses scale and drive more leads. His unique ARC method is the cornerstone of his agency’s approach, tailoring strategies to each business’s needs.

This method focuses on understanding the audience in detail, which allows for attention-grabbing creative content and a user journey that simplifies and enhances customer experience.

Dipesh specializes in various niches, including Paid Social, SEO, PPC, Content, CRO, Social Media, Native Online Marketing Ads, and affiliates.

His approach is not just about execution but also encompasses staff training, product development, and providing C-suite support. His consultancy aims to drive business growth through an array of digital marketing services, emphasizing the importance of future-proofing staff infrastructures and adapting to each business’s unique challenges.

What can you learn from Dipesh Pattni:

Dipesh Pattni’s expertise offers valuable insights into creating and executing tailored digital marketing strategies for business growth. His unique ARC method demonstrates the importance of understanding your audience for effective marketing.

Besides, you’ll learn to have a holistic view of digital marketing, from execution to strategic planning and team development.

You can also learn from his experience in various digital marketing domains, including SEO, PPC, and social media. Dipesh highlights the need for continual adaptation and training within digital marketing teams, motivating you to progress even further.

11. Mikael Friis Hansen

Business website: Friish Performance

Social media profiles: LinkedIn

Follow for: Advanced strategies in lead generation, iGaming, and e-commerce digital marketing.

Mikael Friis Hansen stands at the forefront of digital marketing as the owner of FRIIS HANSEN LTD, a performance agency specializing in lead generation, iGaming, and e-commerce. His expertise lies in driving tangible results for clients in these dynamic industries.

With a keen understanding of the digital landscape, Mikael consistently adapts to industry changes to maximize client outcomes. His skills include B2B & B2C acquisition, cross-device/cross-platform attribution modeling, and new market acquisition strategies. Mikael is also proficient in A/B testing, funnel strategies, media planning, tracking troubleshooting, and user journey optimization, particularly in mobile attribution.

His specialty extends to lead generation and acquisition through social platforms like TikTok, Facebook, Instagram and native channels such as Outbrain and Taboola. Mikael’s approach to digital marketing is both innovative and results-driven, making him a go-to expert for businesses seeking to elevate their marketing efforts.

What can you learn from Mikael Friis Hansen:

Mikael Friis Hansen’s expertise offers valuable lessons in implementing effective digital marketing strategies, especially in lead generation and e-commerce. He demonstrates the importance of adapting to the evolving digital landscape to stay competitive and achieve results.

Mikael can teach you advanced techniques in social media and native channel marketing. For example, his focus on attribution modeling and acquisition strategies provides insights into understanding and maximizing the customer journey across various platforms.

Additionally, Mikael’s approach to A/B testing and user journey optimization can help you fine-tune your campaigns for maximum impact.

Conclusion

Tapping into the expertise of these demand generation & performance marketing thought leaders will help you enhance your marketing strategies.

These experts bring a wealth of knowledge and experience, offering fresh perspectives and innovative approaches to the ever-evolving marketing landscape.

Their insights and strategies give you practical ideas on generating demand, engaging customers, and driving sales in today’s competitive market.

Therefore, embracing their guidance can lead to transformative results. That’s how you set a strong foundation for sustained growth and success in your marketing endeavors.