September 2024: Top 40 Micro Influencer Agencies in 2024
Updated: September 2024
Statistics show that 78% of people make buying decisions based on social media brand posts. This number may be high because according to BroadbandSearch, the average person spends 2,5 hours on social media every day, and more people are making online purchases.
More importantly, it’s become common knowledge amongst marketers that peer to peer advertising is significantly more effective than brand to consumer advertising: people won’t believe what you say about your brand, but they will believe what their peers say about your brand.
Word of mouth advertising has always been the most powerful marketing method, and it is this which makes influencer marketing such an effective medium.
Having said that, influencer marketing is complex and requires various sets of expertise to work, and that’s where a micro influencer marketing agency saves time, hassle, and money.
In this article, we discuss social media influencers and the benefits of influencer marketing agencies, and then provide a comprehensive list of agencies, with the editor’s top three choices listed first.
Example of a micro influencer sponsorship - notice how natural-sounding this piece of content is.
What is a Micro Influencer?
A micro influencer is a person on social media that has between 10,000 and 50,000 followers. As the name implies, a micro influencer is somebody that has the ability to influence people on a small and targeted scale.
In marketing, a micro influencer marketing strategy simply means that a person with influence shares the admiration of your brand with their followers. It’s a powerful strategy, and often the most effective of all marketing mediums. In fact, according to Buffer, in a 6 month period in 2019, 58% of people actually bought products because of micro influencing.
Micro influencer marketing works because statistics show that most people are influenced more by their peers than by what brands say in advertising or marketing initiatives. In addition, on the micro level, there is more engagement and higher emotion from followers, and small time influencers are also more open to suggestions and opportunities.
Another reason why micro influencers are effective is that they are more relatable than the bigger influencers because people view them as “people just like me.”
Typically, a brand would approach these smaller influencers to share the love, and give something in return, whether that be money or a product, depending on what they are prepared to do for you.
What is a Micro Influencer Agency?
For brands wanting to delve into micro influencer marketing, it can be difficult to source and match influencers with products and even more difficult to communicate with them, unless you have an experienced team.
A top micro-influencer agency takes over all the complexities of influencer marketing, so that your campaign can be effective. While it may seem simple to identify an influencer, the whole process of securing them can be tricky, and the success of your campaign hinges on many factors that require experience and skill. In other words, while influencer marketing is one of the most effective marketing methods, it also requires the right technique.
For example, a micro-influencer marketing agency:
Conducts research to create an intimate client profile; this may also extend to competitor research.
Helps devise an effective strategy—this is critical, since the brand’s audience has to perfectly match the influencer’s audience and at the same time, the influencer must not be a direct competitor of the brand.
Uses data for best fit influencer identification.
Manages the communication process—this is key, as 44% of influencers reject over three-quarters of the proposals they receive.
Connects influencer and brand.
Organizes the campaign, from writing the post copy or blog post to photoshoots and producing videos, to campaign automation.
Is responsible for campaign management.
Manages payments and logistics.
Sets up feedback through reporting to furnish brands with results.
Why Micro Influencer Marketing?
We’ve already briefly touched on the benefits of micro influencer marketing; here’s what makes this method of marketing work so well:
Higher engagement rates—while macro influencer marketing has a 1.21% engagement rate, micro influencer marketing enjoys a higher 3.86% rate. (source)
Micro influencers—when money is involved (and often it is not)—are way less costly than macro influencers. A micro influencer with around 10,000 followers may charge around $250, while someone with more than a million followers may require around $250,000 for a post. (source)
The audience of a micro influencer will tend to be more targeted, which is good for brand sponsorships. Added to that, influencers know their audience intimately and have already built trust with them; their followers are more like faithful friends.
One of the biggest reasons to partner with a micro influencer is because 49% of people say they trust internet celebrities. In online marketing, trust is king. As such, brands who partner with these influencers increase brand authenticity alongside higher ROI.
Top Micro Influencer Agencies in 2024
Most of the following agencies can be placed into one of three rough categories:
Full-service bespoke marketing agency (usually a multi approach)
Use-their-platform to source influencers
Get a sponsored post to achieve one goal
inBeat Agency
inBeat Agency helps companies find and collaborate with micro-influencers on TikTok, Instagram, YouTube.
It offers a complete done-for-you service, starting from finding Instagrammers and TikTokers based on audience demographics to creating top-notch influencer-generated content for you.
Top 3 services:
Micro-influencer marketing
Nano-influencer marketing
Paid media management
IMA
IMA’s core service is to offer complete bespoke influencer marketing solutions on the top 13 social media platforms to realize its clients’ business goals.
On its platform, clients can view insights for more than 19 million influencers, manage data and influencer marketing campaign flows (such as content approvals), and get tailored reports.
Its team consists of strategists, producers, influencer project managers, developers, designers, copywriters, social media experts, and digital marketing analysts.
Top 3 services:
Influencer marketing
Social media advertising
Consulting
Collectively Inc
Where some micro influencer agencies only focus on a sponsored post and all that goes with it, Collectively Inc performs influencer-led advertising across the entire marketing ecosystem for any niche.
Its multichannel approach includes a comprehensive strategy (plus social listening), execution, and extensive performance based metric monitoring.
Top 3 services:
Influencer casting
Program execution
Paid social
Carusele
An award winning agency, Carusele is a data driven micro influencer marketing agency that utilizes real time data to daily optimize influencer marketing campaigns for the best clicks, so that it is able to provide guaranteed results.
The metrics used are those that are meaningful, such as sales lift, e-commerce conversions, qualified web traffic, ad recall rate, audience attention, and viewable impressions.
It also runs micro-influencer campaigns and massive influencer campaigns.
Top 3 services:
Influencer marketing
Paid social
Ambassador programs
Top Agency
Top Agency offers a multi tier approach to influencer marketing and capitalizes on data about undervalued influencers relative to reach and impact and then utilizes emotion to create campaigns that trigger a response.
Top 3 services:
Influencer marketing
Public relations
Branding
The Microinfluencer Agency
If your business can’t afford custom influencer content campaigns, with Microinfluencer Agency, you can simply create a business profile and use its database to locate and network with micro influencers in your niche, or add your brand and wait for influencers to come to you.
Top 3 services:
Influencer database
Filters (niche, location, age, etc.)
Instagram-only
SocialPubli
SocialPubli is a platform and offers complete influencer marketing agency services.
The platform is where businesses and influencers can connect, and brands can create, implement, and use metrics to gauge campaign efficacy on Instagram, Facebook, Twitter, LinkedIn, Tik Tok, YouTube, WhatsApp, and others.
Top 3 services:
Micro-influencer marketing
WhatsApp campaigns
Reporting and analytics
Social Sensei
Working with celebrities and influencers, Social Sensei helps brands grow their Instagram followers.
This micro-influencer agency provides an expected number of followers per client and if it doesn't meet that quota within the given time frame, it promises to keep going until it does, at no extra cost.
Top 3 services:
Instagram influencer marketing
Social media management
SEM & Ad campaign management
Stack Influence
Another micro influencer platform, Stack Influence manages the whole process and uses the power of word of mouth advertising by allowing brands to give away products to influencers in exchange for a sponsor post.
Top 3 services:
Influencer marketing
Content creation
Campaign management
InfluBase
InfluBase has a pre-qualified influencer database of millions that starts off the campaign process.
The influencer management agency offers an A-Z service where it does the outreach, video production, campaign delivery, and metrics.
Top 3 services:
Micro-influencer marketing
Talent management
Reporting and analytics
ApexDrop
To become an ApexBrand, you need to fill in an application form with ApexDrop to ensure that the right brands are connected to the right influencers; brands pay in products, not money, so as to receive an honest review from a micro influencer in an Instagram post.
Top 3 services:
Creator network
User-generated content
Reporting and analytics
Influencer Agency
Influencer Agency uses your objectives to create and implement a micro influencer campaign for your brand on any of the major social media platforms.
Top 3 services:
Influencer marketing
Content creation
Reporting and analytics
TRIBE
TRIBE works a little differently from many of the other micro influencer agencies in that verified influencers submit content they create for your brand and you get to approve the ones you like, and then they post those to their followers.
In addition, you can use them in other marketing initiatives.
Top 3 services:
Influencer marketing
User-generated content
Reporting and analytics
Sway Group
Sway Group promises an influencer campaign strategy that yields three times the average industry engagement rate and guaranteed social engagement minimums on all social media platforms.
Top 3 services:
Influencer discovery & recruitment
Campaign management
Reporting and analytics
5W Public Relations
5W Public Relations, a full service micro influencer agency, matches the right influencer to your brand for your service, product, or live event, and then builds a strategy based on the desired result, whether that be an action (i.e. conversion rates) or emotion.
Top 3 services:
Influencer & celebrity marketing
Digital marketing & social media
Event management
Outsmart Labs
Outsmart Labs offers an authentic method of meaningful marketing; it connects brands with influencers based on various data filters.
It is able to connect brands with nano influencers, micro influencers, macro influencers, and celebrity influencers.
Top 3 services:
Influencer marketing
Social media management
Programmatic advertising
StarNgage
StarNgage is a content creator marketplace platform where brands can collaborate with influencers for word of mouth advertising.
Create an account, upload your content briefs, search and invite content creators and approve content, then measure the metrics.
Top 3 services:
Free sampling campaigns
Paid campaigns
Zoom Trans
Zoom Trans is an interactive influencer marketplace for Instagram and Tik Tok, and each campaign is priced according to budget.
Top 3 services:
Micro-influencer marketing
Campaign management
Reporting and analytics
Viral Nation
Viral Nation, a full service influencer marketing agency, operates on all social media platforms across all verticals, with all levels of influencers and brands, and includes services that go beyond the post for additional ROI, such as developing landing pages, paid advertising, whitelisting, and retargeting.
Top 3 services:
Creative and social media services
Paid and performance media
Blockchain marketing
Pulse Advertising
Pulse Advertising provides meaningful advertising, and that’s accomplished through influencer marketing strategies, paid social advertising and social media strategy and management, all with the purpose of strengthening relationships with your target audience.
Top 3 services:
Influencer marketing
Social media management
Paid social
Billion Dollar Boy (BDB)
Influencer marketing is the core strength of Billion Dollar Boy that creates bespoke solutions via its team of super nerd creatives; result oriented, they are nerds because data drives them and they built their own technology to capture data, measure business results, and keep clients up-to-date in real-time.
Top 3 services:
Influencer campaigns
Production studio
Paid media
Prohibition PR
Prohibition PR is a marketing agency that offers B2B influencer marketing, as well as B2C, but we’re highlighting its B2B service since not many agencies specialize in it.
An award winning agency for its B2B social media services, Prohibition creates content that gets noticed by people who make the buying decisions within companies.
Top 3 services:
Social media marketing
Public relations
Reputation management
Heron Agency
Heron Agency specializes in lifestyle industries and leverages strong relationships with local, regional, and national influencers to go beyond traditional media placements.
Influencers from all major social media platforms create content for this agency’s clients to provide consumers with an intimate view of your product.
Together with integrated communications campaigns, your brand will reach a wider audience.
Top 3 services:
Influencer relations
Brand development
Social media
Bastion Elevate
Due to the influx of fake followers, ghost accounts, traffic scamming via bots, and audiences that engage less than they used to, Bastion Elevate uses innovative technology to filter through millions of influencers and seek out those not with the highest amount of followers, but who have the most effective follower base for your brand.
Top 3 services:
Digital advertising
Media buying
Public relations
Go Fish Digital
Go Fish Digital offers any niche business complete micro influencer marketing solutions that are uniquely developed for each client, and to match the influencer.
Top 3 services:
Paid media
Reputation management
Digital PR
Zorka Agency
Zorka Agency accesses more than 500,000 influencers on the top six social media platforms and, using its own analytics technology, provides more than ten metrics in its transparent reporting.
It offers the entire marketing mix, of which influencer marketing is a part.
Top 3 services:
Influencer marketing
Creative strategy
SMM & community management
Open Influence
Acting as an extension of your team, Open Influence, an award winning marketing agency, uses data to make every decision for all clients of the following niches:
Beauty and personal care
Fashion
Entertainment
Financial
Travel
It operates on the top 6 social media platforms (Facebook, Instagram, LinkedIk, Pinterest, TikTok, YouTube).
The Outloud Group
The Outloud Group is a complete influencer marketing solution that combines creativity and science to grow brands on the top social media platforms and through podcasting, strategically targeting your audience across platforms.
Top 3 services:
Influencer marketing
Influencer gaming
Paid social
The Influencer Marketing Factory
The Influencer Marketing Factory is a full service influencer marketing solution that operates on all the major social media channels.
It kicks off the project by understanding your objectives and conducting target market research about your audience in order to connect with the right influencer and create content that attracts your ideal buyer.
Top 3 services:
Influencer marketing
TikTok ads creation & management
Talent management
August United
August United is a full-service micro influencer marketing agency with a creative content creator network (as it prefers to think of influencers), custom sophisticated performance technology and IBM Watson and Google AI to provide real data to drive a lasting love story that goes beyond the initial campaign.
Top 3 services:
Influencer marketing
Social media management
Content creation
HireInfluence
HireInfluence, also an award winning influencer marketing agency, provides end-to-end solutions centered around its clients’ objectives and KPIs to deliver campaigns and ancillary services via rich and thorough influencer processes and analytics.
Top 3 services:
Influencer marketing
Social media management
Content creation
Veritone One
Veritone One is a complete audio marketing agency; one of its parts being influencer marketing, and it says the key is knowing which influencers will work best for each brand.
Using its database platform of micro influencers as well as macro influencers, it pairs the right content creator to your brand so that you achieve maximum ROI.
Top 3 services:
Influencer marketing
Audio advertising (podcasting, radio)
TV advertising
Obvious.ly
With an influencer platform of more than 400,000 from all the top social channels, Obvious.ly provides tailored, end-to-end marketing packages or live events to suit your brand’s needs.
Top 3 services:
Influencer identification and recruitment
Content creation
Campaign management
Socially Powerful
Socially Powerful, an independent influencer marketing agency (as such it is not biased) and influencer platform, promises guaranteed results that outperform other marketing channels.
Top 3 services:
Influencer marketing
Talent management
Reporting and analytics
Fanbytes
Fanbytes is an influencer marketing agency for Gen Z brands. Its platform condenses processes so that you get results faster.
The creative team assists with content creation for organic and paid campaigns.
Top 3 services:
Influencer marketing
Social listening
Paid media
NeoReach
NeoReach offers bespoke end-to-end influencer campaigns based on data for leading brands and global Fortune 500 companies. Its service includes a self-serve dashboard and API connectors for a seamless process.
Top 3 services:
Influencer sourcing
Campaign management
Paid media
Cure Media
Cure Media is a leading influencer management agency that offers sustainable, data-driven solutions.
Founded in 2014 and with over 20,000 influencer activations, Cure Media is the agency/platform hybrid for modern brands.
Top 3 services:
Campaign creative
Talent management
Reporting and analytics
The Shelf
The Shelf starts your influencer campaign with data, and ends with it. Totally data-driven, this agency creates an in-depth profile on your brand in order to connect it with the matching profile of the right influencer who shares the DNA of your audience, and who is able to offer the best results.
Top 3 services:
Influencer marketing strategy planning
Reusable content creation
Campaign optimization
Audiencly
Audiencly focuses on three main areas that can all be connected:
Influencer marketing
Social media marketing
Paid media
Influencer campaigns can be run on the top five social media channels.
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