Mobile App Marketing Agencies: 13 Firms Compared

Marta Rodriguez, in digital marketing at Domino's Pizza, says that "thanks to their work, we have raised our rating to 4.7 in the stores", and Biwenger's marketing director, Manuel Lanchazo, credits it with rankings for important keywords.

The firm reports more than 600 app projects over 15 years. Its offer leans toward consulting and training: app consultancy, ASO, analytics, development and a paid ads service (opens in a new tab) on Google, Meta, TikTok and Apple, where it says it has run acquisition on cost-per-install, cost-per-lead and cost-per-action models. It opens with a free diagnostic session; no fees appear on the pages read.

For Tide, a UK business banking app, ConsultMyApp planned one keyword strategy for ASO and Apple Search Ads, so the paid ads reached new users without cannibalizing organic installs. The case reports organic installs at 2.4 times the starting level after three months, Apple Search Ads cost per install down 47.6% and cost per acquisition down 55%.

Its services cover ASO, paid acquisition, CRM, creative, analytics and strategy, and it says it runs its own data and campaign platforms. Other case studies (opens in a new tab) cover Chegg, Grab and Deliveroo. It offers a "commitment-free audit"; no fees appear on the pages read.

Tyler Fox, project manager at Zeenie dollz, calls Fuel4Media "the finest option" for ASO on its client page; that testimonial and a second ASO endorsement give no results or dates. A testimonial from Rachel Williams on the service page reports app downloads up 162%, without naming the app or a period.

Fuel4Media builds apps and websites and sells a separate app marketing service: consulting, prelaunch campaigns, user acquisition and engagement advertising.

The service page says it has helped "150+ businesses" market their apps and employs more than 40 app marketing strategists. Its portfolio shows development projects and no marketing results, so ask for an app marketing case like yours before shortlisting it.

For Headspace, the firm ran 15 sets of store-listing A/B tests across the US, UK, Canada, Australia, Germany and France between December 2023 and May 2024, and reports organic conversion up 34% on the previous period. Katie Desmond of Headspace is quoted on the value of the testing.

M+C Saatchi Performance says it has offered mobile marketing since 2006. Mobile is one service line in a broader performance agency: market research, app strategy, store audits, content, mobile display, localization and influencer outreach, with ASO as a separate team. Its case-study index (opens in a new tab) also lists app work for Grab, Gopuff and Maya Bank. No fees appear on the pages read.

Yodel Delivery, a UK parcel carrier and a separate company despite the shared name, worked with Yodel Mobile on ASO and Apple Search Ads for its newly relaunched app. The case reports installs up 85% year over year, cost per acquisition down 30%, transaction volume up 230% and the store rating moved from 1.8 to 4.6 stars; the campaign won an award at the Effective Mobile Marketing Awards 2022.

The site carries the line "by NP Digital". Its user acquisition service (opens in a new tab) runs Apple Search Ads, Google App Campaigns, Meta, TikTok and other networks, and it reports "100+" acquisition partners. Its case studies (opens in a new tab) include B&Q, TUI and Hoppa. No fees or contract terms appear on the pages read.

Admiral's Fastic case study says its AI creative service cut the fasting app's cost per result by 70% in 2026, and that over the whole engagement installs rose 639% and revenue 439%. Phillip Wayman, Fastic's CMO, is quoted saying the results have gone "only one direction: upwards".

Admiral describes itself as a performance marketing agency for apps and games, founded in 2019 and fully remote. It runs paid media on Apple, Google, Meta, TikTok, Snapchat and Moloco, with ASO, CRM and creative, and sets up attribution and incrementality testing. Its fees page (opens in a new tab), checked in October 2026, explains the fee model: the fee is separate from media spend, retainers carry "no long lock-ins", and the amount is quoted after an account review. Creative batches are €10,000, €16,000 or €29,000 for 20, 40 or 80 videos, billed per batch on a one-month rolling basis that can be canceled at any time.

For LiveWell by Zurich, App Guardians moved campaigns from installs to enrollments. Its case study, published in May 2025, reports cost per action down 55% from August to September and another 31% from September to October as budgets grew. Joshua Laroche, the app's marketing director, is quoted on App Guardians' homepage: "In a year we went from 39k users to over 1.5 million downloads."

App Guardians calls itself a mobile-first advertising agency and a division of App Growth Network. It offers paid acquisition (Apple Search Ads, Google and UGC on Meta and TikTok), creative, ASO, retention and CRM, and subscription revenue work. Its case studies (opens in a new tab) include Twist, Doist's team chat app, where downloads doubled over six weeks in 2019. Its FAQ (opens in a new tab), checked in October 2026, says ASO is priced by the number of stores updated.

inBeat's case-study index credits its creative work for Hopper with "reducing user acquisition cost by 20%", with "300+ assets shipped per month". The Hopper case page (opens in a new tab) describes scaling TikTok UGC ads to hold down cost per acquisition as ads tired. Other app cards on the index report Booksy's cost per acquisition down 60% while paid media scaled six times, and Yubo's monthly sign-ups up 35%.

The mobile marketing page covers acquisition strategy, creator-led install campaigns, paid mobile ads, ASO, creative production, retargeting and reporting on retention and lifetime value, across Meta, TikTok, Snapchat, LinkedIn, Pinterest and YouTube. Before starting, it asks for access to ad accounts, app analytics, the App Store or Google Play consoles, past creative and acquisition reports. Its services FAQ (opens in a new tab), checked in October 2026, says initial campaigns or tests launch within the first one to two weeks. No pricing appears on the pages read.

Kurve's Treecard case covers TikTok Spark Ads built from creator videos for the debit card and step-counter app, run between January 3 and March 6, 2023. It reports installs up 1,027%, install cost down 63% and spend up 327%. A BackThen case (opens in a new tab) reports users rising from 600,000 to over 3 million in 12 months, and Sweatcoin's growth campaign manager is quoted on its homepage saying the testing "really validated our channels".

Kurve's app program is staged by size: up to 100,000 users (ASO, Apple Search Ads, Google app campaigns and optional paid social), 100,000 to 10 million (adding paid social and search, with influencers optional), and 10 to 100 million (adding brand activations and mobile DSPs). It also builds apps. In October 2026 the page said "our services start at £2,000", without saying for what period or scope.

Moburst's Giftful case is a multi-channel holiday campaign for the gifting app. Its app marketing page reports 23,125 installs between October and December 2024, an iOS cost per install of $2.87, an average of $3.00 and 49% of installs converting to registrations.

Moburst calls itself "a digital full-service, mobile-first marketing agency". Its app services include ASO, media buying, creative production, mobile and product strategy, analytics, localization and influencer campaigns. The app marketing page says it has worked with over 700 apps in more than 70 countries, and that each client gets a dedicated account director. No Moburst fees appear on the pages read: its contact form asks for a monthly budget, with options from up to $10,000 to over $5 million, and its guide to ASO costs (opens in a new tab) gives market ranges by type of provider, not its own prices.

Fonos, a Vietnamese audiobook app, began working with Replug in 2022. Replug set up AppsFlyer and SKAN tracking, then scaled paid acquisition; the case reports cost per install down 45%, total cost per acquisition down 20.5% and paying users up 299%. The case page describes media budget growing five times over 12 months, while the success-stories index (opens in a new tab) describes 16 months of support.

Replug (REPLUG GmbH) describes itself as a full-service mobile app marketing agency. Its services cover paid search and social, ASO, OEM ads, DSPs, SDK networks and rewarded traffic, plus MMP audits, CRM and funnel and subscription optimization. Clients shown on its homepage include Ecosia, Bild, FreeNow and Bolt. No fees appear on the pages read.

For Moments, an iOS app in the US, it reports more than 60,000 downloads and a 27.5% day-one return on ad spend over seven months; for Hago on Android in India and Indonesia, 45% day-one retention over seven months. Many clients on the page are under NDA, and most of the listed cases are in CIS markets.

It runs social media advertising, programmatic acquisition through its own mobile DSP, creative including playable ads, and fraud audits. Its about page (opens in a new tab) reports 170 staff and over 1,000 projects. No fees appear on the pages read.

For Dreamloft's Game of Words it reports revenue up 65% in four months; for Landmark Games' Pocket Paws, about 45% higher overall return on ad spend while user acquisition spend roughly tripled, and cost per install down 50% as Meta spend rose 4.5 times. Its cases also include Supercell's Clash of Clans and Star Stable.

The firm describes itself as a growth and creative partner for mobile game publishers. Work starts with a strategy phase, then a growth or creative program covering user acquisition, ASO and ad production. Its published work also includes Recolor, an adult coloring app (opens in a new tab), so ask whether its current programs suit a non-game brief. No fees appear on the pages read.