Enterprise marketing
Paid media & creators
Paid media, creator partnerships, and the creative decisions behind growth programs.
22 articles
Articles
Performance marketing agencies: 13 firms compared
Compare 13 performance marketing agencies by services, client results and fit, with published fees where available and questions for choosing a partner.
Shortlist · 13 companies
Micro-Influencer Agencies: 10 Options for Brands
Compare 10 micro-influencer agencies and platforms by buying model, client evidence, follower bands and published fees before choosing a campaign partner.
Shortlist · 10 companies
Why Your CPC Keeps Rising, and How to Bring It Down
Why cost per click rises on Google Ads and Meta, how to tell market pressure from problems in your own account, and which fixes to make first.
Practical guide
User fatigue in social ads: spot the signs and respond
Understand user fatigue in social advertising, investigate falling results, and decide when to change your creative, audience or frequency with a test.
Practical guide
What is a micro-influencer? Definition, uses and costs
What a micro-influencer is, why follower ranges differ, the jobs they do well, what drives the cost, the disclosure rules and how to run a first test.
Explainer
LTV vs CPA: The Ratio and What a Customer Is Worth
Compare lifetime value with cost per acquisition: how to calculate each, where the 3:1 ratio comes from, its conditions, and how to set a CPA you can bid.
Comparison
Paid media ROI: how to measure what ad spend returns
Measure paid media ROI with the right formulas, clean conversion data and lift tests, then decide where the next dollar of ad spend should go.
Practical guide
Behavioral targeting: what it is and when to use it
What behavioral targeting is, how it compares with contextual targeting and retargeting, what the research shows, and when each is the safer choice.
Explainer
AI in paid media optimization: what your team controls
What Google and Meta automate in paid media, the inputs your team still controls, how often to review them and what to ask the agency running your ads.
Explainer
Social Media Agencies: 60 Firms Compared by Use Case
Compare 60 social media agencies by the help you need: channel management, paid social, creators, B2B and local firms, with published prices and proof.
Shortlist · 60 companies
Performance Creative Agencies: 26 Firms Compared
Compare 26 performance creative agencies by how they make and test ads, the client results they publish and the spend levels or terms they state.
Shortlist · 26 companies
Mobile App Marketing Agencies: 13 Firms Compared
Compare 13 mobile app marketing agencies for app store optimization, paid user acquisition and games, with the app results and any fees each publishes.
Shortlist · 13 companies
Meta Ads Agencies: 24 Facebook Ad Agencies Compared
Compare 24 Meta ads agencies for Facebook and Instagram: who each serves, the results it publishes, and the fees, terms and account ownership it states.
Shortlist · 24 companies
Instagram Marketing Agencies: 23 Firms Compared
Compare 23 Instagram marketing agencies for account management, creator programs and Instagram ads, with the proof and prices each firm publishes.
Shortlist · 23 companies
Media Buying Agencies: 34 Firms That Plan and Buy Media
Compare 34 media buying agencies, from global networks to regional, B2B and digital specialists, with the channels each buys, its proof and any fees.
Shortlist · 34 companies
UGC agencies compared: 16 firms, prices and proof
Compare 16 UGC agencies by service, client evidence, published prices, turnaround and usage rights, with questions to ask before you choose one.
Shortlist · 16 companies
TikTok Shop Agencies: 25 Firms Compared
Compare 25 TikTok Shop agencies for shop setup, affiliate creators, live selling and Shop ads, with the proof each publishes and what to agree first.
Shortlist · 25 companies
Influencer Marketing Agencies: 20 Firms Compared
Compare 20 influencer marketing agencies by the programs they run, the client results they publish and the prices or terms they state before you sign.
Shortlist · 20 companies
Influencer marketing software and platforms: 33 compared
Compare 33 influencer marketing options: software for finding and running creator programs, marketplaces and managed programs, with prices and proof.
Shortlist · 33 companies
16 PPC and Google Ads Agencies to Consider
Compare 16 PPC and Google Ads agencies for paid search, paid social, B2B and multilingual campaigns, with client evidence, fees and contract terms.
Shortlist · 16 companies
TikTok Marketing Agencies: 23 Firms Compared
Compare 23 TikTok marketing agencies for creator programs, TikTok-first content and paid ads, with the proof each publishes and what it says about price.
Shortlist · 23 companies
UGC platforms: 13 tools and creator marketplaces compared
Compare 13 UGC platforms: software that collects customer content, creator marketplaces and managed services, with published prices, rights and proof.
Shortlist · 13 companies