17 Podcast Promotion Services for Company Podcasts

Lower Street's case study on The Breakout, the show hosted by Abbracci Group's chief executive Dr. Keri Ohlrich, reports monthly downloads rising from 257 in April 2023 to 42,412 in May 2023 after a rebrand and a short paid campaign, with a #7 place on the Apple Podcasts charts. On the promotion page, Amelia Martella of Fordham's Corporate Law Center credits a Lower Street growth campaign with a ten-fold increase in listens to its Bite-Sized Business Law podcast.

The service starts with an audit of the show and its audience, then combines podcast PR, feed swaps, pitching the host as a guest on other shows, paid media, podcast SEO guidance and a YouTube strategy. The firm argues against relying on ads alone: "you can't interrupt someone mid-feed and talk them into a 45-minute episode."

Pacific Content, a podcast agency that also sells promotion, says on its promotion page (opens in a new tab) that it now operates as part of Lower Street.

Pearl Lemon names no podcast client or podcast SEO result on the pages read: the testimonials and client logos on its podcast SEO page describe its SEO work in general. The London agency's podcast service covers keyword research, category placement, meta tags, content for the show's website and outreach to land guests. The page gives no price.

PodSpike's case studies describe UK shows reaching the Apple charts, among them The Engineering Edge, which peaked at #5 in Apple UK Technology in a case posted in 2022. In its September 2026 price guide (opens in a new tab), Amy Williams, head of communications at the Academy of Social Sciences, credits the team with "expert advice, guidance and support in marketing our podcast".

The services page (opens in a new tab) covers three stages: optimizing the show's artwork, copy and positioning; launch campaigns with press, newsletter placements and pitches to Apple, Spotify and Amazon; and paid campaigns, from in-app and YouTube ads to host-read ads, cross-promotions and feed drops. The price guide calls the agency "100% supplier independent" and Acast-accredited for paid ads.

On the firm's marketing page, Larry Aldrich, co-host of Aqua Talks, says the show's growth was "almost 3,000%" and that some episodes reached nearly 6,000 downloads in two days.

The growth services include a podcast audit, strategy sessions on a specific bottleneck, booking the host as a guest on other podcasts, "data-driven podcast growth marketing campaigns" and short-form social video. A six-month growth program for business podcasts is sold separately.

Headliner's Podcast Promo page shows the logos of podcast growth agencies that use it, among them Lower Street, Quill and The Podglomerate, and describes a med-tech show that found more than 2,000 listeners in three days. It places real clips of your episodes on publisher websites matched to your audience; clips play only when a visitor starts them, with a route to a podcast app for continued listening.

You can set a budget and launch the campaign yourself, and Headliner says it will "help handle everything from targeting and placement to reporting". Clips are made from your RSS feed, so plays are reported to your host and in Headliner's dashboard.

Under the line "Top agencies and networks trust us with their marquee clients", Listen Network's homepage shows agencies including PRX, Quill and its sister company Content Allies, and brands including Meta, Korn Ferry, Zendesk, Siemens and PwC. It sells paid distribution: it targets listeners through LinkedIn and Google Display down to job function, with the example "HR managers at aerospace companies over 1,000 people", and reports who listened by job title, industry and seniority.

Its FAQ says downloads follow the IAB's podcast measurement guidelines and that the service is "top-of-funnel": retention depends on the show. It also says there are "no white-hat methods" to grow Apple or Spotify followers directly and that it does not offer them, though it can grow YouTube subscribers.

Ramsey Solutions, BBC, NerdWallet, Alibaba.com and Industry Dive are among the names on mowPod's homepage, which says the service is "trusted by 500+ shows, with 3.5B+ impressions delivered". It sells managed campaigns with a dedicated team, self-serve boosts, and campaigns for Apple Podcasts and Spotify followers and 20-minute listens.

mowPod says its metrics are IAB-compliant and third-party verified. Paid follower growth is disputed among these networks, so ask how followers are acquired before you buy them.

Artwork from client shows, among them Salesforce's Blazing Trails and Amdocs' Future of Tech, appears on Rockable's homepage. It describes an ad network "built specifically for podcast growth", says one of its growth specialists will schedule a one-on-one consultation, and promises "Guaranteed to drive more listeners or it's free" without stating the terms.

The artwork's file path contains 2020 and the site's footer reads 2023. Neither dates the client relationships, so confirm the service and the guarantee before you rely on them.

Burst lists shows it has "created, produced, published and promoted", among them We Are Unstoppable, Breast Cancer Action and Velocity of Content. It has worked as a podcast agency since 2004, according to its site.

Its promotion work is part of the production service: a launch strategy, metadata for search discovery, help promoting episodes on the client's own website, email and social channels, and a monthly dashboard of downloads and listening.

On Caspian's homepage, Lauren Vaccarello, credited as a CMO, says "Our podcast audience grew overnight" and calls the process turnkey. The plans page (opens in a new tab) includes full-funnel campaign management, paid ads across display, social, video and mobile, ad design with A/B testing, and audience targeting and retargeting.

Caspian says it runs paid campaigns for every episode and manages paid and organic growth from launch. Its FAQ says it reports downloads, email list size and some listener demographics weekly.

Content Allies' case study on Meta's Business, Innovation and Technology podcast, which began publishing in August 2021, reports about 170,000 downloads in the first six months of working together and an initial four-month download target exceeded seven times over. The work included paid media campaigns across display and audio ads, guest co-promotion and articles repurposed from each episode.

Its services page splits promotion into two parts. The organic side covers social content, repurposed and search-optimized articles, guest articles that link back to the show and YouTube setup. The advertising side covers pay-per-download campaigns, firmographic data on which companies are listening, ad planning, creative and contextual targeting. Its growth campaigns (opens in a new tab) are "Powered by the Content Allies Listen Network".

Fame's Zenoti case study reports followers and subscribers for the Growth Diaries podcast rising from 19,000 to 265,000+ across directories, over 18 months by its promotion page's account. The case credits most of that to YouTube, where paid ads on YouTube and mowPod helped the show add 263,700 subscribers and 9.3 million views. Every episode goes through an eight-part promotion cycle: search, organic social, guests, partnerships, paid platforms, paid podcast placements, cold email and assets for the client's own channels.

Its pricing page (opens in a new tab) includes a 10% monthly growth target with a guarantee: "miss it and month seven is free". A show that already exists can buy the promotion cycle on its own from $3,000 a month, or booking the host as a guest on other shows at $2,000 a month with two bookings guaranteed. Longer commitments lower the plan prices.

JAR's case study, published in July 2026, says its work helped Campaign Legal Center nearly double the podcast's unique listeners, grow followers on Apple Podcasts and Spotify 46% and reach No. 3 in Apple Podcasts' U.S. Government category. The work included an organic audience-development strategy and rebuilt audience reporting.

JAR, earlier listed as Jar Audio, says it uses "paid, earned, owned and podcast-native promotion" to build each show's audience. Its JAR Replay service shows paid ads to people who have recently listened to a chosen podcast.

Quill's client page lists a case study on Ledn, which it says passed 100,000 downloads within 10 episodes. On its marketing page, Roxana Esmailji, director of client experience at CIBC, says Quill "multiplied our listener base with a reasonable budget in 6 months" for the CIBC Innovation Banking podcast. Its client list includes shows for Expedia Group, Novo Nordisk and Russell Reynolds Associates.

The marketing service covers an audience growth strategy with KPIs, repurposing into blogs and social posts, analytics reports, media kits for guests and paid podcast advertising campaigns. Quill also reports that clients average 50,000 downloads for their first season, without saying how that is measured.

Resonate says it has provided content marketing for 3,000+ shows since 2014. Its marketing page also carries a testimonial from Colin Shaw, host of The Intuitive Customer, about the quality of the listener experience.

Its marketing service turns each episode into a transcript, short clips and social assets. Your team approves them and publishes them on LinkedIn, Instagram, YouTube Shorts and its blog, so this is support for in-house promotion rather than a campaign Resonate runs for you.

Sweet Fish reports that its work for Kreate reached 165,000+ YouTube views in the first six weeks, and its clients page shows 45,000 podcast downloads in the first three months beside The CFO Show, sponsored by Vena. It says it has produced 450+ shows and shows logos including PandaDoc, Datadog, Mastercard and Atlassian.

Promotion sits inside its YouTube service: publishing, optimization and paid promotion to reach the right audience on the platform.

Yes& Beacon's podcast page names AppFolio's The Top Floor as client work: two seasons of six episodes each. It publishes no audience result for the show.

The agency, formerly Beacon Digital Marketing, sells podcast services individually or in packages. Its promotion package covers promotional emails and graphics, paid social campaigns, organic social and blog posts, and distribution and syndication support. A separate guest-placement service pitches executives to other podcasts; its outreach is billed hourly.