December 2024: Top 20 Podcast Advertising Agencies, Companies & Services
Last Updated: December 2024
When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it.
But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang. Or perhaps one of your key KPIs is downloads and you want to buy a boost to guarantee your budget moving forward.
In cases like these, you need to consider a different approach. Paid advertising to promote podcasts, whether it be a show or individual episodes, is on the rise. An effective paid ad campaign can:
Expand your audience: You might have all the friends and family you know and all your connections aware of, if not subscribed to, your podcast. But you need more listeners to really amplify your voice as a leader in your industry.
Create your own brand: Sure you already have a brand, the company that sponsors your podcast. But, with a strong enough reach, your podcast itself could become a brand within your industry. Think of it as an audio trade publication.
Reach your goals: Many B2B podcasts are funded in the company budget by reaching certain measurable goals, which may include downloads and subscriptions. Paid advertising can help you reach those metrics.
Top Podcast Advertising Agencies, Companies & Services
These companies are all veterans of the podcasting industry. They are equipped to help you with your paid advertising campaigns.
Top Podcast Advertising agencies, Companies & Services
Listen Network helps Global B2B and B2C Brands hit their Podcast growth targets with podcast episode and follower promotion. Your podcast will see more downloads, listens, and followers through their suite of advertising solutions;
Podcast Downloads: Grow podcast downloads and increase brand exposure through
Podcast Display Ads
LinkedIn Sponsored Content
YouTube Podcast Ads
Meta Sponsored Podcasts
Podcast Followers: Convert casual listeners and grow your community through
The Spotify Followers Ads
YouTube Subscription Ads
Podcasts can promote their shows to their ideal listeners via high-intent ads on websites like Forbes, The New York Times, TechCrunch, Web MD, and 100+ other leading publications. In addition to guaranteeing IAB verified downloads at host-attribution levels (downloads show up as browsers [Safari, Chrome or Firefox],
Listen Network provides business-level data that demonstrates real downloads from your target ICP.
Your show will be sure to hit the right target market with our advertising solutions that utilize today’s most advanced targeting technologies.
Clients served includes Zendesk, Meta, Korn Ferry, Skanska, Gusto Embedded
Looking to grow your podcast? Contact Listen Network today
Content Allies is a global leader in B2B podcast strategy, production and promotion. With clients such as Meta, Gusto, AWS, General Dynanmics, Skanska, Siemens Enegy, and more, you can be sure your podcast is in good hands.
Content Allies enhances podcast audience growth by delivering ads to highly targeted listeners, leading to real engagement.
They place ads with built-in players on web and mobile platforms, allowing instant access to episodes. This strategy focuses on listeners' interests, not just impressions, ensuring that your podcast reaches an audience likely to engage.
Their advertising method involves detailed targeting based on topics, niche, demographics, and more, allowing for precise audience capture and retargeting. Content Allies aims to consistently grow your audience to bolster commercial efforts, promising maximum ROI through their lifecycle growth campaigns.
For those seeking predictable costs and qualified traffic, their pay-per-download campaigns are structured to meet specific KPIs, backed by comprehensive analytics on ad performance and listener demographics. Content Allies manages the entire ad process, from creation and planning to contextual targeting, all to ensure your podcast ads achieve the best results without requiring clients to supply creative materials.
3. QUILL
Quill is a branded podcast agency working with brands like Expedia, PwC, Walmart, and Interac. Their full-service offerings include custom growth strategies with KPIs, content repurposing across platforms, in-depth analytics reporting, guest promotion assets, strategic podcast advertising campaigns, and live episode capabilities.
Quill takes a data-driven, results-oriented approach, leveraging their CoHost analytics platform to craft strategies that deliver tangible audience gains. With expertise in branded podcasts, their creative team collaborates closely with clients to ensure visions are realized.
Key differentiators include Quill's industry-leading reputation, award-winning work, and focus on innovation. Clients benefit from dedicated, analytical marketing services tailored specifically to unlocking their show's audience growth potential across the branded podcast landscape.
4. AudioGO
AudioGo is a specialized advertising platform designed to streamline the process of creating and placing ads in podcasts. By offering access to a wide range of podcasts across various genres, AudioGo caters to advertisers looking to target specific audiences with precision.
Their user-friendly interface simplifies the campaign creation process, allowing users to easily select their target audience, budget, and ad schedule.
Moreover, AudioGo provides detailed analytics to track the performance of advertising campaigns, giving insights into listener engagement and the overall effectiveness of the ads.
This platform is an excellent choice for businesses of all sizes aiming to leverage the growing popularity of podcasts for marketing purposes.
5. Rockable
Rockable is an innovative podcast advertising platform designed to help build audiences by targeting and engaging relevant listeners around topics that interest them.
Their exclusive focus is on facilitating effective podcast ad campaigns that attract the right audiences.
Leveraging advanced tools and data insights, campaigns can be precisely targeted based on content preferences, demographics, and other key factors. Rockable's team of podcast experts also provides strategic guidance to ensure campaigns maximize engagement with the intended audiences.
6. Megaphone
Megaphone by Spotify represents a podcast hosting and advertising platform that caters to both publishers and advertisers looking to make a significant impact in the audio space. Offering advanced technology for podcast distribution, monetization, and analytics, Megaphone provides a comprehensive suite of tools that enhance the way podcasts are shared and experienced.
For advertisers, it offers targeted ad placements across a wide range of podcasts, enabling precise audience engagement through Spotify's extensive data insights. This ensures that ads reach the most relevant listeners, enhancing the effectiveness of marketing campaigns. Ideal for creators and brands alike, Megaphone stands out for its robust infrastructure and commitment to elevating the podcasting industry through innovation and precise audience targeting.
AdvertiseCast, part of the Libsyn family, offers a premier marketplace for buying and selling podcast advertising. This platform stands out by simplifying the connection between podcasters and advertisers, providing an efficient and transparent way to manage ad campaigns.
With a vast network of podcasts across various genres, AdvertiseCast allows advertisers to find the perfect match for their brand's message, ensuring that their advertisements are heard by the most suitable and engaged audiences. The platform offers detailed analytics, giving advertisers the insights needed to measure the effectiveness of their campaigns and optimize their strategies. For podcasters, AdvertiseCast offers a lucrative avenue to monetize their content, making it an invaluable tool for both creators and marketers in the podcasting ecosystem.
8. Beacon
Beacon Digital Marketing sets itself apart as a comprehensive digital marketing agency with a keen focus on B2B tech companies, offering specialized services in podcast advertising among its suite of solutions. Their approach is deeply rooted in strategic planning and execution, aiming to connect brands with highly targeted audiences through carefully selected podcast platforms.
Beacon's expertise not only lies in placing ads but also in crafting compelling content strategies that resonate with listeners, thereby enhancing brand awareness and lead generation efforts. With a commitment to data-driven results, the agency employs advanced analytics to track campaign performance, ensuring their clients' marketing investments are maximized.
9. MOWPOD
MowPod specializes in growing podcast audiences through a performance-based model, charging only for actual listener downloads. This approach guarantees clients pay solely for results, not for attempted outreach. MowPod's platform is trusted by major names like the Oprah Winfrey Network and Warner Media Group for its effective, on-brand advertising solutions. Offering services without the typical agency fees, MowPod provides free consulting, ad design, and promotional guidance. Their self-serve option for independent podcasts simplifies the ad process, allowing creators to easily set budgets, create ads, and track campaign progress with detailed analytics. MowPod ensures podcasts reach engaged listeners, helping clients achieve their growth goals efficiently.
10. Sweetfish Media
Sweetfish Media is renowned for its pioneering approach to B2B podcasting, offering end-to-end podcast production and advertising services tailored to the needs of businesses looking to establish a strong presence in their industry.
Their comprehensive service includes everything from concept development and episode production to distribution and promotion, ensuring that each podcast reaches its maximum potential audience.
Additionally, Sweetfish Media leverages these platforms for targeted advertising opportunities, allowing brands to place their messages within relevant content that speaks directly to their desired customer base. Ideal for B2B companies seeking to differentiate themselves and deepen connections with their audience, Sweetfish Media offers a unique blend of creative production and strategic advertising.
11. Pacific Content
Pacific Content is a leading podcast production and marketing agency that helps brands create exceptionally engaging audio content. Their team of experienced producers, writers, sound engineers, and marketing experts collaborates with clients to develop high-quality podcasts that connect with audiences. Pacific Content handles every aspect from concept to launch, including strategy, format ideation, writing, recording, editing, distribution, and promotion.
Their full-service offerings also encompass podcast advertising campaign management across premium networks. Pacific Content leverages data-driven insights to ensure podcasts resonate with target listeners. Brands partner with Pacific Content to elevate their audio storytelling, grow loyal followings, and achieve measurable business impact through podcasting.
12. Jar Audio
Jar Audio is a full-service podcast marketing agency that takes a comprehensive, bespoke approach to launching and growing successful shows. With a deep understanding of target audiences, their team uncovers the unique strengths of each client's brand and leverages them through tailored strategies. Jar Audio's end-to-end services include graphic design, copywriting, content strategy, landing page consultation, cross-promotion, podcast directory pitching, leveraging owned channels, media buying, and creative execution. Their customized plans are precisely crafted based on the audience, budget, and goals. From designing cover art and social assets to providing guidance on content marketing, spotlighting, cross-promotion, and paid media campaigns, Jar Audio ensures podcasts reach their full potential.
13. Fame
Fame is an innovative platform that helps podcasters and creators monetize their content through brand partnerships and advertising. Their marketplace connects podcasts across various genres and audience sizes with companies seeking targeted ad placements. Fame's data-driven tools allow brands to strategically plan and execute host-read ad campaigns aligned with their marketing goals. Detailed analytics provide transparency into performance metrics like impressions, engagement, and conversions.
On the creator side, Fame streamlines the process of sourcing, booking, and tracking advertising deals. Their turnkey solutions empower podcasters to easily integrate ads while maintaining an authentic listener experience. With automated payments and insightful audience data, Fame helps creators maximize their podcast advertising revenue potential.
14. PodSpike
PodSpike offers a comprehensive suite of podcast marketing services to optimize shows' packaging, raise their profile, and boost downloads and subscribers. Their "Optimize" services include refreshing artwork, show descriptions, and positioning to better resonate with target audiences. "Showcase" offerings get podcasts featured through targeted press campaigns, newsletter ads, and magazine placements. To "Boost" audience growth, PodSpike facilitates cross-promotions, chart-boosting ad campaigns, and guaranteed new subscriber acquisition.
Additional services include branded podcast creation, with packages covering audience analysis, content strategy, launch roadmaps, and promotional assets. PodSpike's team partners closely with podcasters to execute customized, full-service marketing campaigns that increase visibility, engagement, and monetization for both new and existing shows.
15. Sirius XM Media
Sirius XM Media is the exclusive ad sales organization for Sirius XM, offering advertisers unprecedented access to their massive audience of over 34 million subscribers across satellite radio, streaming, and podcasts. Their diverse advertising solutions span live in-studio host endorsements, sponsorships, branded content, and traditional ad spots.
Sirius XM Media's extensive audio entertainment platform includes over 150 music, sports, news, talk, and entertainment channels broadcasting nationwide. Marketers can leverage Sirius XM's first-party data insights to precisely target ads based on listening behavior, demographics, and purchase data. Premium podcasting and influencer marketing opportunities further extend campaign reach.
With unmatched scale and audience intelligence, Sirius XM Media delivers innovative branded audio experiences that drive measurable results for advertisers.
16. Burstmarketing
Burst Marketing provides comprehensive podcast production services to help brands create and promote engaging audio content. Their full offering includes podcast strategy development, creative execution, promotion, distribution, and performance tracking.
Burst's team handles all aspects from concept ideation, branding, and pilot episodes to ongoing production of recording, editing, and post-production. They develop custom launch and marketing strategies to maximize visibility and listenership. This includes SEO optimization, website/social promotion, ad campaigns, and sponsorships.
Burst also distributes shows across major platforms and provides monthly dashboards detailing key metrics like downloads, subscribers, and engagement. Their holistic approach guides brands through podcast consulting, production, promotion, and monetization for maximum impact. Leveraging decades of audio expertise, Burst ensures podcasts successfully reach and captivate intended audiences.
17. Lower Street
Lower Street specializes in strategic audience growth for podcasts.
Key services include podcast PR to get featured on major platforms and outlets, strategic outreach like guest appearances and show swaps to expand reach, and targeted paid media campaigns. Lower Street also provides guidance on podcast SEO best practices.
Their specialty is crafting customized promotion plans that ensure the right content resonates with the right audiences at the right times. Lower Street's expertise helps podcasters build sustainable growth by cultivating true fans and niche authorities.
True Native Media is a specialized podcast advertising agency that prides itself on connecting brands with dedicated podcast listeners through high-quality, integrated ad placements. With a focus on native advertising, True Native Media ensures that each advertisement is seamlessly incorporated into podcast content, enhancing the listener's experience rather than interrupting it.
This approach helps in creating a more engaging and effective ad campaign that feels authentic to the audience. The agency boasts a curated network of podcasts, allowing advertisers to target specific niches and demographics with precision.
19. FRQNCY Media
FRQNCY Media provides a suite of services designed to elevate brands within the auditory space. Their marketing arm specializes in creating tailored, impactful campaigns that not only resonate with listeners but also drive meaningful engagement.
By focusing on the unique aspects of podcast advertising, FRQNCY Media ensures that each campaign is optimized for audience relevance and engagement, utilizing the latest trends and analytics to inform strategy. Their expertise extends to leveraging social media, SEO, and content marketing in conjunction with podcast ads to amplify reach and effectiveness.
20. BuzzSprout Ads
BuzzSprout is a comprehensive podcasting platform that also provides powerful advertising solutions for brands and creators. Their self-serve ad marketplace allows podcasters to easily monetize their shows by connecting with relevant advertisers and sponsors.
For brands, BuzzSprout enables targeted host-read ad campaigns across their diverse network of podcasts spanning numerous genres and topics. Detailed analytics provide transparency into performance metrics like impressions, listen-through rates, audience demographics, and more. BuzzSprout's team offers full-service support for planning, executing, and optimizing effective podcast ad strategies.
Whether you're a brand looking to reach engaged listeners or a creator seeking monetization opportunities, BuzzSprout's advertising solutions facilitate successful branded podcast partnerships. Their user-friendly platform streamlines ad operations for measurable impact
Starting a B2B Podcast?
It’s important to work with people who live and breathe B2B podcasting when you’re getting started.
Content Allies is the global leader in B2B podcast planning, strategy, production and promotion.
Learn more at ContentAllies.com
