Top Podcast Consultants & Consulting Companies in 2022

The podcasting industry is growing. eMarketer.com predicts a 16% year-over-year (YoY) increase, and according to October 2019 research, 36% of US podcast listeners said they listened to six or more hours of podcast content per week.

The podcasting format is on the rise because a single episode not only engages your audience, but also provides varied repurposed content that can be used not only on a podcast website like Spotify or iTunes, but as blog posts and videos on YouTube, LinkedIn, Facebook and Twitter.

Learn more about why podcasts as a format are growing, and the podcast consultants and companies that can help your business to either set up podcasts, or make them better.


Why Podcasting?

Podcasting can essentially be called an internet radio show, and as such may not be the right medium for every industry; it all depends on your target audience.

Podcast listeners are highly engaged, which is one of the primary reasons companies turn to podcasting. Other major podcasting pros include:

  • Building much stronger relationships with the ideal client in your niche

  • You don’t need to worry about what you look like since no one can see you

  • It’s an excellent way of networking

  • It’s quicker to host a podcast than compile a blog post, and it’s less expensive and time-consuming than creating YouTube videos

  • A single episode provides a wealth of content that can be repurposed into many different pieces of content for your website or social media

The one requirement that will make or break your podcasting efforts is your audience. Podcasting has to appeal to your specific target audience, otherwise it serves no purpose.


What is a Podcast Consultant?

It’s entirely possible for new podcasters to simply use a podcasting recording platform to simplify the process of podcast creation, but the more professional you become, the more resources you’ll need. 

A podcast consultant cuts down your effort, so all you need to worry about is having great conversations.


Let’s just consider for a moment what successful podcasting entails:

  • Content strategy

  • Finding good guests

  • Using the right equipment

  • Audio, including making background or intro/outro music

  • Editing the recording to make it sound more polished

  • Promoting the podcast, which involves a whole other set of skills

Podcast production companies offer services that radically eliminate additional resources and expenses for podcasters. They offer a combination of services such as hosting, podcast producer services, editing and promotion.

Podcast consultants empower people with no expertise to start podcasting successfully. 


Why Podcast Consulting?

Perhaps you have in-house staff who have the skills, and in that case you wouldn’t need to hire a podcast consultant. 

If not, in order to achieve your marketing podcast goals you’ll probably need some help, as it involves more than just having the right equipment and recording software on your computer.

Remember that podcasting is a marketing initiative, and effective podcasts build credibility and trust which push listeners to eventually buy from you. With this in mind, it is critical that after the session is recorded, it gets edited to eliminate pesky sounds or awkward silences.

Then there’s adding intro music and promoting the podcast, and this in itself requires a strategy, content writer, and graphics designer.

The best podcast consulting companies set up everything for you pre-show to post-show, from organising guests, to the technical stuff, to promoting your podcast, saving your business time and expenses.

We highly recommend using a podcast consultant company that also has the skill to promote your podcast and each episode produced in order to grow your listeners as quickly as possible.


Top Podcast Consulting Companies

  1. Content Allies

  2. Resonate Recording

  3. Multitude Productions

  4. The Podcasting Group

  5. TruthWork Media

  6. Pro-Podcast Solutions

  7. Smooth Business Growth

Podcast consulting companies usually do things for you so that you don’t need to do them yourself. The difference between a company and an individual consultant is that the company usually performs tasks for you, while solo consultants tend to only offer advisory services.

Even better is a podcast consulting company that specialises in your niche.


Content Allies is a complete B2B tech company podcast production agency and consulting firm that can handle all aspects of enterprise podcast consulting.

From show strategy, to production, and promotion, Content Allies can handle it all for you.

With multiple Fortune 500 consulting projects under their belt, they know how to drive podcast projects within larger organizations.

Contact them today to discuss your podcast consulting challenges.

Resonate Recordings edits and produces podcasts, and can also help with launching your podcast and marketing it. 


Multitude.Productions help you to produce, edit, market, and monetize your podcasts. They also rent out their New York City studio at affordable rates, should you need a space for podcasting. 

On a side note, this team sets aside ten hours a month to help people from underrepresented groups in podcasting and audio, so if you are classified as such, give them a shout for a free appointment.

What’s nice about The Podcasting Group is that they offer quite a number of packages so that you can jump in wherever you feel comfortable. They cater to beginners who want to start their first podcast, as well as to those who already are podcasting.

They offer everything you need, from pre-production to post, even social media blurbs, so choose whatever is best for you, whether that be one service or a few.

Truth Work Media offers podcast training and editing, and then turns your podcast into social media material to promote it.


Priced to suit any budget, Pro Podcast Solutions has six different packages for wherever you’re currently at, be that beginner, advanced or pro. You can also choose from a DIY menu where you can mix and match services a la carte. They do all the complex tech stuff, including your podcast cover design, yet do not offer podcast marketing or social media content as many of the others do.

Smooth Business Growth is a full-service content marketing agency with a focus on podcasting. As such, they offer a complete podcast service, from pre-production to post, including marketing.

Top Podcast Consultants

  1. Jake Jorgovan

  2. Emily Prokop

  3. Matthew Passy

  4. Kristen Meinzer

  5. Colin Grey

The best consultants are those who have podcasting expertise and enough knowledge to empower others to run more effective podcasts to achieve a specific purpose.

Jake Jorgovan is an enterprise podcast consultant. In other words, he is called upon to help corporate companies strategise and set up their podcasts. Jake is not only highly experienced in all things podcasting but also has expertise in digital marketing and content marketing, both of which are critical to successful podcasting.

He is the founder of a lead generation agency as well as Content Allies, a B2B tech podcast agency that specialises in building revenue-generating podcasts. Well networked, he also arranges B2B podcast guests for clients and is the co-host of Leaders of B2B podcast.

Emily Prokop is the founder of E Podcast Productions, which offers podcast strategizing sessions, coaching, free resources as well as pre- and post- podcast consulting. Her own podcast, The Story Behind, boasts more than 100 episodes and was nominated for The Academy of Podcasters’ Awards in 2017 for Best History Podcast and a Webby Award for Best Series in 2019.

Emily offers a start-to-end podcasting service, excluding marketing.

The Podcast Consultant expertly advises best practices for starting a podcast, the technical aspect of that, as well as growing your audience with social media, digital marketing and SEO.

Both the small business and experienced podcaster will benefit from a consultation with Matthew Passy, owner of The Podcast Consultant.

With more than a decade of extensive podcasting experience, Kristen Meinzer offers companies and individuals consultations on how to best use podcasting to reach an objective.

For a fee, you can schedule a call with Kristen from which she will gather information about your podcast, setup, workflows, and episodes, then analyse your show and provide feedback you can use for changes.

Colin Grey, Director/CEO of The Podcast Host, offers resources for companies or individuals who would either like to start podcasting or who already have a show but would like it to grow for monetisation. The Podcast Host includes a Podcasting Academy, where you can access courses, coaching, live podcast Q&A sessions, and interactive tools and checklists.