October 2024: Top Podcast Consultants & Consulting Companies in 2024
Updated: October 2024
Podcasting is rapidly gaining momentum, with eMarketer.com forecasting a robust 16% growth year-over-year. Research from October 2019 highlights that 36% of U.S. podcast listeners tune in for six or more hours weekly.
This surge in popularity is not just about the content itself; it's about versatility. A single podcast episode doesn't just captivate listeners—it also serves as a springboard for diverse content across multiple platforms, from Spotify and iTunes to blogs, YouTube, LinkedIn, Facebook, and Twitter.
Explore the reasons behind the rising appeal of podcasts and discover how consultants and companies can help your business either launch or enhance your podcasting efforts.
Why Podcasting?
Podcasting, often likened to an internet radio show, might not suit every industry—it's crucial to consider whether it aligns with your target audience. However, the format offers numerous advantages that make it a compelling choice for many businesses:
High Engagement: Podcast listeners are typically very engaged, a key factor driving companies to adopt podcasting.
Strong Relationships: Allows you to build deeper connections with your ideal clients within your niche.
Efficient Networking: Offers a fantastic platform for connecting with peers and industry leaders.
Ease of Production: Generally quicker to produce than a blog post and less costly and time-consuming than video content.
Content Repurposing: A single episode can be transformed into various content pieces for your website or social media platforms.
Remember, the effectiveness of your podcasting efforts hinges on its relevance to your target audience. If it doesn't resonate, it won't succeed.
What is a Podcast Consultant?
It’s entirely possible for new podcasters to simply use a podcasting recording platform to simplify the process of podcast creation, but the more professional you become, the more resources you’ll need.
A podcast consultant cuts down your effort, so all you need to worry about is having great conversations.
Let’s just consider for a moment what successful podcasting entails:
Content strategy
Finding good guests
Using the right equipment
Audio, including making background or intro/outro music
Editing the recording to make it sound more polished
Promoting the podcast, which involves a whole other set of skills
Podcast production companies offer services that radically eliminate additional resources and expenses for podcasters. They offer a combination of services such as hosting, podcast producer services, editing and promotion.
Podcast consultants empower people with no expertise to start podcasting successfully.
Why Consider Podcast Consulting?
In-House Expertise: If your team already possesses the necessary skills, you might not need a podcast consultant.
Marketing Goals: Achieving success with podcasting for marketing purposes often requires more than just the right tools and software.
Quality Production: Effective podcasts need careful editing to remove unwanted sounds or silences, enhancing listener engagement.
Branding and Promotion: Incorporating elements like intro music and strategic promotion involves content writers and graphic designers.
Comprehensive Support: The best podcast consulting firms handle everything from pre-show preparations to post-show promotions, organizing guests, handling technical aspects, and boosting your podcast’s reach.
Rapid Growth: Opt for a consultant that not only produces but also actively promotes your podcast to quickly expand your listener base.
Using a podcast consultant can save your business time and expenses while ensuring your podcast effectively builds credibility and trust, driving potential customers your way.
Top Podcast Consulting Companies
Podcast consulting companies usually do things for you so that you don’t need to do them yourself. The difference between a company and an individual consultant is that the company usually performs tasks for you, while solo consultants tend to only offer advisory services.
Even better is a podcast consulting company that specialises in your niche.
Content Allies
Content Allies is a leader in Podcast Consulting
Content Allies leverages B2B podcasting as a strategic tool to enhance brand visibility and foster robust business relationships.
Specializing in creating and promoting industry-specific shows, Content Allies has proven its mettle by developing successful podcasting strategies for top-tier clients.
They operate the Listen Network and collaborate with experienced podcast strategists to deliver effective and insightful podcasting solutions.
Beyond podcasting, they offer a range of services aimed at building B2B relationships through organic promotion and strategic outreach.
Industries: B2B Tech, Energy, Construction, Software, Marketing, Finance.
Notable Clients: Meta, Alibaba, Siemens Energy, AWS, Skanska, Gusto, BPM, Nice, Semrush.
Key Services:
Custom Tailored Podcast Consulting & Support
Podcast Playbooks & Brand Guidelines
Comprehensive Podcast Production
Podcast Launch and Promotion
Guest Scheduling and Outreach
Tailored Podcast Strategy
Why work with Content Allies: Content Allies possesses the experience, expertise, and network required to amplify your brand's voice in the competitive B2B marketplace, making them a preferred partner for elevating your marketing communications.
StudioPod Media
StudioPod Media distinguishes itself as a full-service podcast agency dedicated to helping individuals, brands, and organizations effectively share their stories through podcasts. They provide a comprehensive range of services from strategy development and content creation to full production and distribution. StudioPod Media emphasizes a personalized approach, tailoring each podcast to the unique needs and goals of their clients. Their expertise in crafting engaging audio experiences is complemented by their dedication to using podcasting as a tool for powerful storytelling and brand enhancement.
Industries: Media, Marketing, Education, Corporate Communications, Entertainment.
Notable Clients: Morgan Stanley, Pintrest, OpenAI, Qualtrix, Freshworks, and more
Key Services:
Podcast Strategy and Concept Development
Audio Production and Post-Production
Distribution and Marketing Services
Audience Engagement and Analytics
Why work with StudioPod Media: StudioPod Media is the go-to partner for those looking to leverage podcasting as a strategic communication tool. Their bespoke services, focus on quality audio production, and expert storytelling ensure that each podcast not only reaches but resonates with its target audience, making them a preferred choice for impactful podcasting.
Resonate Recordings
Resonate Recordings is a premium podcast production company that specializes in making podcasting easy and accessible for all types of podcasters, from beginners to professionals. They offer a full suite of high-quality podcast production and editing services designed to enhance the auditory experience. Their approach simplifies the podcasting process by handling everything from post-production editing to marketing and hosting solutions, allowing creators to focus on content creation. With a client base ranging from top-tier businesses to individual content creators, Resonate Recordings stands out for its commitment to delivering professional-grade audio quality and comprehensive podcast support.
Key Services:
Professional Podcast Production
Audio Editing and Enhancement
Podcast Marketing and Distribution
Consultation Services on Podcast Best Practices
Why work with Resonate Recordings: Choosing Resonate Recordings means opting for unparalleled sound quality and seamless podcast production experience. Their dedication to client satisfaction and a detailed-oriented approach make them a reliable partner for anyone looking to produce high-quality podcasts without the technical hassle.
Multitude.Productions
Multitude.Productions is an innovative podcast collective and production studio that emphasizes community building and creative storytelling. Specializing in producing original content and providing comprehensive podcast consultancy, they cater to independent creators and brands aiming to craft compelling narratives. Their approach is collaborative and inclusive, focusing on nurturing diverse voices and supporting creators through every step of the podcasting process. Multitude.Productions offers services from development to distribution, ensuring each podcast is not only well-produced but also effectively reaches its intended audience.
Key Services:
Podcast Development and Strategy
Audio Production and Editing
Marketing and Audience Development
Educational Workshops and Resources
Why work with Multitude.Productions: Multitude.Productions is ideal for those who value creativity, community, and storytelling in their podcasting ventures. Their commitment to supporting underrepresented voices and producing quality content makes them a standout choice for creators looking to make a meaningful impact through audio media.
The Podcasting Group
What’s nice about The Podcasting Group is that they offer quite a number of packages so that you can jump in wherever you feel comfortable. They cater to beginners who want to start their first podcast, as well as to those who already are podcasting.
They offer everything you need, from pre-production to post, even social media blurbs, so choose whatever is best for you, whether that be one service or a few.
Truth Work Media
Truth Work Media offers podcast training and editing, and then turns your podcast into social media material to promote it.
Pro Podcast Solutions
Priced to suit any budget, Pro Podcast Solutions has six different packages for wherever you’re currently at, be that beginner, advanced or pro. You can also choose from a DIY menu where you can mix and match services a la carte. They do all the complex tech stuff, including your podcast cover design, yet do not offer podcast marketing or social media content as many of the others do.
Smooth Business Growth
Smooth Business Growth is a full-service content marketing agency with a focus on podcasting. As such, they offer a complete podcast service, from pre-production to post, including marketing.
Top Podcast Consultants
The best consultants are those who have podcasting expertise and enough knowledge to empower others to run more effective podcasts to achieve a specific purpose.
Jake Jorgovan
Jake Jorgovan is an enterprise podcast consultant. In other words, he is called upon to help corporate companies strategise and set up their podcasts. Jake is not only highly experienced in all things podcasting but also has expertise in digital marketing and content marketing, both of which are critical to successful podcasting.
He is the founder of a lead generation agency as well as Content Allies, a B2B tech podcast agency that specialises in building revenue-generating podcasts. Well networked, he also arranges B2B podcast guests for clients and is the co-host of Leaders of B2B podcast.
E Podcast Productions
Emily Prokop is the founder of E Podcast Productions, which offers podcast strategizing sessions, coaching, free resources as well as pre- and post- podcast consulting. Her own podcast, The Story Behind, boasts more than 100 episodes and was nominated for The Academy of Podcasters’ Awards in 2017 for Best History Podcast and a Webby Award for Best Series in 2019.
Emily offers a start-to-end podcasting service, excluding marketing.
Matthew Passy (The Podcast Consultant)
The Podcast Consultant expertly advises best practices for starting a podcast, the technical aspect of that, as well as growing your audience with social media, digital marketing and SEO.
Both the small business and experienced podcaster will benefit from a consultation with Matthew Passy, owner of The Podcast Consultant.
Kristen Meinzer
With more than a decade of extensive podcasting experience, Kristen Meinzer offers companies and individuals consultations on how to best use podcasting to reach an objective.
For a fee, you can schedule a call with Kristen from which she will gather information about your podcast, setup, workflows, and episodes, then analyse your show and provide feedback you can use for changes.
Colin Grey (The Podcast Host)
Colin Grey, Director/CEO of The Podcast Host, offers resources for companies or individuals who would either like to start podcasting or who already have a show but would like it to grow for monetisation. The Podcast Host includes a Podcasting Academy, where you can access courses, coaching, live podcast Q&A sessions, and interactive tools and checklists.
