Top SaaS Content Marketing Agencies in 2023
Want to get in touch with the best SaaS content marketing firms? We’ve put together a list of the top SaaS content marketing agencies with SaaS experience.
Top SaaS Content Marketing Agencies
Why Hire a SaaS Content Marketing Agency?
Content marketing is complex and requires a lot of varied expertise. The most basic skills necessary to make it work include:
Strategic planning and project management
Marketing systems and marketing automation
Digital marketing and lead nurturing
Technical and content SEO, including conversion rate optimization
Content and copywriting
Website design
Creativity and graphics design
Social media
Email marketing
Paid ads (PPC campaigns) for social media such as Facebook and LinkedIn, and search engines such as Google Adwords
Then there are additional skills depending on the campaign. For example, if a company would like to start podcasting, other specialist skills such as audio production, editing, and so on will also be necessary on top of the basic marketing skills. Or let’s say a business wants to start running webinars; this, too, would involve another set of additional skills.
With this wide range of necessary skills, you get a better idea of why it’s challenging to run online campaigns that actually work.
As to why a business should hire a SaaS content marketing agency, there are really two questions to address:
Why should any company hire a content marketing agency?
Why should SaaS companies hire a SaaS content marketing agency, i.e., an agency that specializes in marketing efforts for SaaS?
Let’s first examine why a business would invest in outsourcing its content marketing.
You don’t have a team with content marketing experience
Content marketing is not a quick win; it takes months of committed strategic action to start seeing results. If your team lacks content marketing experience specifically, it’s going to take a lot longer to start reaping the rewards because your team will need to learn and make mistakes first before coming up with a winning formula.
Content marketing is complex and requires a lot of different skillsets, which is why so many businesses fail in their digital marketing endeavors.
You don’t want to fork out paying additional salary expenses
Some companies find it more cost-effective to outsource the content marketing function instead of recruiting employees with the necessary skills. It can often prove a lot more beneficial to start out content marketing by outsourcing the function while the organization takes the time to build the right team.
Your current initiatives are not meeting expectations
If your marketing plan is not delivering the kind of results you were looking for, it can make sense to bring in the experts. Because content marketing is their core business and they have the skills and experience, they can put you on the right track faster.
Very often you can make a deal with an agency that lasts for a few months so that they can help propel results. In the meantime, you could get your in-house marketing team trained so they can continue where the content marketing agency leaves off.
Why hire a SaaS marketing agency?
It’s clear why an organization would hire a content marketing agency, but now we need to address why a SaaS company should hire a SaaS content marketing agency.
This is a critical question, and the answer is rooted in the one key factor of making any marketing campaign successful: your target audience. They, of course, are your prospects that will hopefully become buyers.
You see, when a content marketing agency specializes in SaaS, they understand your target audience. They know what’s important to them and where to find them, and therefore they can develop campaigns that really speak to the people you are trying to attract.
A content marketing agency that does not specialize in SaaS will be at a great disadvantage and will not achieve the kind of results that an agency with SaaS expertise will.
Considerations When Hiring a SaaS Content Agency
Let’s be clear and upfront: digital marketing agencies can be scaly. There are people setting up marketing agencies to make a quick buck. Since so many businesses do not understand content marketing, they are easily taken in by smooth-talking agency owners who don’t know what they are doing.
They may promise the world, but there are too many of them who grab the money and run, or perform mediocre tasks that get no result.
So you have to be quite savvy about choosing not only the right content marketing agency, but one that actually has SaaS specialist knowledge. Here’s what to look for:
SaaS knowledge shouldn’t only be skin deep
Make sure they don’t only have a skin-deep knowledge of SaaS, but that they understand real issues such as the relationship between monthly and annual customer churn, recurring revenue model, and the benefits and negatives of bootstrapping vs funding.
Find out if they are true SaaS specialists by digging down into real-world experience. For example, do they work exclusively with software-as-a-service companies, or have they hired former SaaS employees? Do the founders or employees have experience building, scaling, and selling a SaaS company? Do they understand subscription-based business and free trials and all that goes with it, including ROI and MRR?
Don’t be fooled by a slick sales presentation. Instead, go prepared, armed with questions that are designed to find out the truth about their SaaS knowledge.
Do they offer full-funnel content creation or strategy?
You won’t need full-funnel content creation if all you are looking for is lead generation, in which case all the agency will create are blog posts and assets to generate leads for customer acquisition. But if you want content for the whole marketing funnel in order to increase customer retention, then you will need an agency that offers full-funnel services.
Top SaaS Content Marketing Agencies
We’ve done the homework for you. Here is a list of the very best ranked SaaS content marketing agencies with top expertise and resources:
Content Allies
Content Allies have two key differentiating factors:
They specialize in SaaS, and
They help companies build revenue via podcasts
Content Allies is able to help you with content marketing strategies for podcasting. They manage the entire content production process for tech companies, including sourcing the right guests for your podcasts, keyword research, and topic ideas to attract more of the right website visitors.
Animalz
Animalz is a content agency that provides services to all SaaS companies, no matter their size. Their client list is impressive, and lists some of the most reputable SaaS companies in the world.
Refine Labs
Refine Labs is a SaaS marketing company that only works with SaaS businesses to provide a full-funnel service, doing things a little differently to many other content marketing agencies who often only focus on generating leads. This agency analyzes your pipeline and revenue to deliver a market strategy based on your target market, together with actions and insights to help you reach your goals.
Single Grain
Single Grain is a specialist marketing team that understands B2C in a B2B SaaS marketing environment. They’re an agency with a focus on four areas, of which SaaS is one. They even boast their own SaaS business called ClickFlow, a tool for search engine optimization and the necessary keywords to use in content so that it gets more clicks.
Codeless
Codeless is a high quality SaaS content production agency, and it has plenty of case studies and white papers to prove the kind of results you can expect. They help with inbound marketing strategy, production, and optimization.
Louder.Online
Global and multidisciplinary, Louder.Online offers a complete digital marketing agency service, from brand strategy, social media advertising, organic SEO, paid advertising, content marketing and conversion optimization. They represent some very well-known brands.
YesOptimist
YesOptimist specializes in content marketing for B2B SaaS companies. They used their own unique formula on their own business, and generated $1.5MM in 100% inbound sales leads in its first year.
Ironpaper
Ironpaper is a Databox premier certified agency partner and HubSpot diamond certified agency partner. The agency specializes in content marketing for B2B businesses that have a long sales cycle.
Uplift Content
Uplift Content is a small SaaS platform content writing agency for SaaS products to target buyer personas. This is particularly helpful if you already have your own marketing team but need a writer to produce high quality SaaS content.
Accelerate Agency
Accelerate Agency is a marketing agency for SaaS that is poweredy by Articifical Intelligence. Using SEO, large-scale outreach and link building, they will help your business grow with content.
The20
A Tasmanian company that is not solely focused on SaaS, The20 is a creative agency that specializes in graphic design, research, web design, advertising, media and campaign development.
Nogood.io
If you’re wondering why they call themselves “No Good”, it’s because they say that if you’re looking for a traditional marketing agency, they’re NoGood for that…
Specializing in a few industries, of which SaaS is one, they help startups, scaleups and Fortune 500 brands grow.