25 B2B Marketing Agencies to Compare by the Job You Need

Published Updated 18 min read
Hiring a B2B marketing agency starts with deciding what you need it to take responsibility for. You may need a clearer brand position, a coordinated program to reach target accounts, or stronger execution in a channel your team already understands. That scope should guide which firms you meet and how you compare their proposals.
This guide compares 25 agencies across brand and demand generation, channel services, and LinkedIn marketing. It brings together named work, the services each firm describes, and published commercial terms to help you build a shortlist.
Each firm is here because its own pages show B2B brand, demand generation, account-based marketing (ABM) or a relevant channel service. The profiles use those pages' cases, testimonials and terms. This is a selected list, with no claim to cover the market or rank quality. Groups indicate a primary fit; several firms work across them.
DisclosureinBeat, Web Tonic and Bluethings are part of Fieldtrip, a group of marketing agencies in which Jake Jorgovan is a partner. All three are among the 25 firms in this list.
B2B marketing agencies at a glance
For connected positioning, creative and demand work, start with the first group. If your strategy is settled and you need a particular capability, use the channel group. The LinkedIn marketing agencies separate paid advertising from executive content; outbound prospecting appears under Cleverly in channel services.
| Firm | Group | Primary fit for the brief | Published evidence to examine |
|---|---|---|---|
| Brand-to-demand and ABM agencies14 of 25 firms | |||
| Altitude Marketing | Brand-to-demand and ABM | Integrated marketing for life sciences, industrial and technology businesses | Named case portfolio including Firma Clinical Research |
| Bray Leino | Brand-to-demand and ABM | Brand, media and events within an integrated brief | Cummins brand work and a PwC project |
| Elevation B2B | Brand-to-demand and ABM | Brand, demand and ABM for complex B2B sales | MediaTek, PointClickCare and Revela cases |
| Fox Agency | Brand-to-demand and ABM | Integrated marketing and PR for B2B technology | Axis Communications campaigns across the Americas and EMEA |
| Ironpaper | Brand-to-demand and ABM | Demand generation, ABM and sales enablement | Solartis marketing-qualified lead result |
| Marketbridge | Brand-to-demand and ABM | Demand generation and ABM | Epiroc account-based campaign |
| MOI Global | Brand-to-demand and ABM | Brand, experience and account-based demand | Okta one-to-one ABM work |
| The MX Group | Brand-to-demand and ABM | B2B brand, demand and digital experience | Zekelman rebrand and Envoy brand work |
| New North | Brand-to-demand and ABM | A combined B2B technology marketing team | RICOH measurement testimonial and published program tiers |
| Sköna | Brand-to-demand and ABM | Creative and brand work for B2B technology | Snowflake brand work and Alteryx campaign platform |
| Stein | Brand-to-demand and ABM | Connecting brand and demand generation | Juniper Networks campaign |
| Torpedo | Brand-to-demand and ABM | B2B technology positioning, launches and growth | Hexagon launch, Secaro brand work and SD Worx awareness |
| Transmission | Brand-to-demand and ABM | Integrated B2B go-to-market work | AutoStore case and named industry awards |
| Walker Sands | Brand-to-demand and ABM | Brand, PR, demand and revenue operations | Sophos PR and Kaseya storytelling cases |
| Channel specialists7 of 25 firms | |||
| Bluethings | Channel specialist | B2B SEO, content and link building | iWave organic traffic case |
| Cleverly | Channel specialist | Outbound prospecting and appointment generation | Full Pipe meetings and Blox closed-business cases |
| Growth Plays | Channel specialist | B2B content strategy and SEO | Named Gremlin content-strategy testimonial |
| inBeat | Channel specialist | B2B creators and influencer programs | Miro influencer-program testimonial |
| Sculpt | Channel specialist | Organic, paid and influencer social programs | Loom influencer campaign |
| Tilt Metrics | Channel specialist | Paid media for B2B SaaS and technology | Hemlane acquisition-cost case and published terms |
| Web Tonic | Channel specialist | B2B paid media and search | Canado-Nacan Équipements SEO study |
| LinkedIn marketing agencies4 of 25 firms | |||
| Impactable | LinkedIn marketing agency | LinkedIn advertising with strategy or execution support | Published fees and initial engagement terms |
| Remotion | LinkedIn marketing agency | LinkedIn Ads for B2B technology | Named CATO Networks and Tytocare testimonials |
| RevenueZen | LinkedIn marketing agency | LinkedIn content and executive profiles | O.school testimonial and a client-deal claim |
| Upgrow | LinkedIn marketing agency | LinkedIn ads and landing-page optimization | Split Software leads claim and published terms |
B2B marketing agency profiles
Brand-to-demand and ABM agencies
14 of 25 firmsThese firms are worth comparing when the brief spans positioning, campaigns and demand. Match the case to the work you intend to buy: a successful rebrand and an ABM program are different kinds of evidence.
Altitude Marketing
Back to the comparisonAltitude Marketing website, captured October 2026.
- Potential fit
- An integrated brief in life sciences, industrial markets or technology
Altitude's case portfolio names Firma Clinical Research, Discovery Life Sciences, Chemical Concepts and iCONECT. These provide starting points for a sector-specific conversation.
The firm describes a B2B-only practice covering strategy, branding, lead generation, content, SEO and ABM. Consider it when the agency needs to understand a scientific or technical offer and coordinate the marketing around it.
Bray Leino
Back to the comparisonBray Leino website, captured October 2026.
- Potential fit
- A brand brief involving media, digital work and live experiences
Bray Leino features a Cummins project described as brand evolution to change perceptions, alongside work for PwC and PyroCore. That is useful evidence to explore if your brief starts with how the business is understood.
Its integrated offer includes digital, media, activation, events, social and design, and it serves both B2B and consumer brands. For a B2B advertising brief, request the team and work examples relevant to your buying committee, especially when events and media need to carry the same proposition.
Elevation B2B
Back to the comparisonElevation B2B website, captured October 2026.
- Potential fit
- A mid-to-large B2B company where several stakeholders choose the vendor
Elevation B2B's featured work includes a campaign that took MediaTek into the U.S. IoT market, an embedded marketing partnership with PointClickCare and Revela's brand consolidation.
The firm describes a full-service B2B practice covering demand generation, account-based marketing, brand, content, digital advertising and sales enablement. Its site says paid campaigns can show early signals within 30 to 60 days and that meaningful pipeline impact typically takes 6 to 9 months. Compare that expectation with your own sales cycle before setting review dates.
Fox Agency
Back to the comparisonFox Agency website, captured October 2026.
- Potential fit
- B2B technology campaigns combining brand, media and PR
Fox Agency says Axis Communications appointed it to deliver integrated digital, media and demand generation campaigns across the Americas and EMEA. The example gives the geography and scope of the work, with customer stories used across global campaigns.
Fox describes its focus as global B2B technology. Its in-house capabilities span media and performance, PR, creative, content, video, events and strategy. Services can also be bought individually, making it worth considering for either a connected program or a defined specialist assignment.
Ironpaper
Back to the comparisonIronpaper website, captured October 2026.
- Potential fit
- Improving demand generation and the marketing-to-sales handoff
Ironpaper reports an 86% increase in marketing-qualified leads over six months in its Solartis case. The result gives you a specific lead stage and period to discuss when evaluating similar work.
Its practice covers demand generation, ABM, content, websites and sales enablement for B2B companies with long or complex sales processes. Before treating the Solartis result as comparable, establish how that campaign defined a qualified lead and how your sales team will accept or reject one.
Marketbridge
Back to the comparison- Potential fit
- Account-based programs connecting sales and marketing activity
Marketbridge's homepage reports $25 million in pipeline from Epiroc's coordinated one-to-one and one-to-few account programs, including a single $16 million opportunity. It attributes 60% of that pipeline to upsell; the page does not state the campaign period.
The described work combined account intelligence with paid media, email and personalized experiences. Marketbridge also lists demand generation, ABM, brand and measurement services. The upsell share matters when comparing this case with your brief: ask for the new-account contribution if acquisition is your main objective.
MOI Global
Back to the comparisonMOI Global website, captured October 2026.
- Potential fit
- Connecting brand and customer experience with account-based demand
MOI features an Okta case about scaling one-to-one ABM to reach the buying group and accelerate pipeline.
Its offer connects brand, demand and experience for B2B technology businesses, with ABM among its capabilities. For a complex enterprise sale, use the Okta example to explore how the proposed team would adapt messaging for different people within a target account and connect those interactions to sales activity.
The MX Group
Back to the comparisonThe MX Group website, captured October 2026.
- Potential fit
- B2B brand work that needs demand and digital execution
The MX Group describes Zekelman's corporate rebrand as work built around the company's beliefs to engage internal and external audiences. Its Envoy example addresses brand awareness as workplace expectations changed.
Brand, demand, ABM, content, digital experience, data and media sit within its published offer. These examples make it a candidate when a new position needs to carry through into campaigns and the website. Ask to see how the proposed demand work would develop from the brand work, including who owns each stage.
New North
Back to the comparisonNew North website, captured October 2026.
- Potential fit
- A B2B technology team buying several marketing capabilities together
New North says it has served more than 245 B2B clients. A testimonial from RICOH Graphics Communications' senior manager of lead and demand generation credits it with dashboards that bring PPC, social, website and MQL data together for management. Its published retainer tiers depend on how many programs it runs and how much responsibility it takes for delivery, planning and measurement; its pricing page says it does not guarantee a lead number, pipeline figure or close rate.
The programs are Authority, Reach and Pursuit: content and visibility, distribution and paid activity, and outbound. Pursuit must be paired with another program. The terms table below shows the published fees. For an enterprise team, clarify which work this team would own alongside your existing specialists and who retains the overall plan.
Sköna website, captured October 2026.
- Potential fit
- B2B technology brand development and campaign creative
Sköna says it has helped scale Snowflake's brand through successive stages of growth since 2016. Its Alteryx example describes a campaign platform intended to unite brand, demand generation and sales.
The firm positions itself as a creative agency for B2B technology brands. Consider it when your product story needs a distinctive identity and a campaign idea that sales can use. The Alteryx work provides a useful starting point for discussing how a creative platform extends beyond a brand launch.
Stein website, captured October 2026.
- Potential fit
- Bringing brand and demand generation into a connected program
Stein's Juniper Networks case, “The NOW Way to Network,” describes connecting brand and demand generation across the funnel.
Formerly Stein IAS, the firm describes its practice as Brand-to-Demand Experience, covering strategy, creative, content, digital work and media. It is worth comparing when separate brand and demand briefs need a shared plan. Request a proposal that makes the allocation of budget and responsibility between those objectives explicit.
Torpedo
Back to the comparisonTorpedo website, captured October 2026.
- Potential fit
- Positioning and launching B2B technology or SaaS products
Torpedo's featured work includes Hexagon's flagship product launch, Secaro's brand evolution and a brand-awareness program for SD Worx in the UK. Each example maps to a different buying need.
Its offer is organized around Brand, Launch and Grow. Positioning and visual identity lead into go-to-market campaigns, sales enablement, ongoing demand work and ABM. That makes the handoff from launch to sustained demand a useful point to examine in its proposal.
Transmission
Back to the comparisonTransmission website, captured October 2026.
- Potential fit
- An integrated B2B go-to-market brief across brand and demand
Transmission features an AutoStore case concerning the warehouse automation business's growth ambitions. It also lists a 2026 REGGIES Catalyst Gold for Best B2B Campaign and the 2026 B2B Marketing Elevation award for Best Marketing Agency of the Year in North America.
Its capabilities include brand strategy, account-based work under the ABX label, paid media and demand conversion. It lists more than 250 employees worldwide and offices in London, San Francisco, New York, Dallas, Sydney, Singapore, Delhi and Wroclaw.
Walker Sands
Back to the comparisonWalker Sands website, captured October 2026.
- Potential fit
- B2B growth work that includes reputation, communications and revenue operations
Sophos's cybersecurity PR and Kaseya's positioning through storytelling feature in Walker Sands' case summaries. These are particularly relevant when a growth brief includes reputation or category understanding.
Its capabilities connect strategy, PR, creative and content, digital marketing and demand generation with revenue operations. CRM architecture and reporting are part of that offer. Consider it when the brief needs both public-facing work and a clearer way to connect marketing activity with sales operations.
Channel specialists
7 of 25 firmsUse this group when you can name the capability you need: search, social, creators, paid media or outbound. Agree who connects that specialist's work to the wider marketing plan.
Bluethings
Back to the comparisonPart of Fieldtrip, in which the author is a partner
Bluethings website, captured October 2026.
- Potential fit
- B2B SEO supported by technical work, content and link building
Bluethings reports that it helped iWave triple organic traffic in six months. Its case index also reports a 300% increase in qualified B2B leads for Arielle.
The firm's B2B and SaaS offer covers SEO management, technical and on-page SEO, content writing and link building. Use the iWave case to explore the search opportunity, then agree which business pages and qualified conversions matter to your own team.
Cleverly
Back to the comparisonCleverly website, captured October 2026.
- Potential fit
- Outbound prospecting with a defined sales follow-up process
Cleverly reports 41 meetings booked for Full Pipe in three months and $1 million closed for Blox in 12 months. These are distinct outcomes with stated periods, useful for testing whether the proposed service stops at meetings or also tracks sales progression.
Its offer spans LinkedIn outreach, cold email, cold calling and outsourced sales development. For LinkedIn outreach, request the exact sending method and assess it against LinkedIn's automation rule in the buying checklist below.
Growth Plays
Back to the comparisonGrowth Plays website, captured October 2026.
- Potential fit
- Content and SEO tied to B2B product and revenue goals
Gremlin's former marketing director credits Growth Plays' content strategy with bringing in demo-ready leads month after month, in a testimonial on the firm's site.
The service combines content strategy, creation, search visibility and attribution for B2B brands, developer tools and venture capital firms. Consider it if you need to connect product expertise to a sustained content program. Agree on the input required from your subject-matter experts and how content-assisted opportunities will be reported.
inBeat
Back to the comparisonPart of Fieldtrip, in which the author is a partner
- Potential fit
- B2B creator partnerships and influencer campaigns
A testimonial on inBeat's site credits the team with managing and scaling Miro's influencer program. It comes from Miro's head of social media and influencer marketing.
Its B2B offer covers industry experts, thought leaders and creators on LinkedIn, X, YouTube and relevant specialist platforms. Creative development includes concepts, copy and visuals. Consider it when trusted voices in your market are central to the campaign, and agree how you will assess audience fit alongside reach, leads and conversions.
Sculpt
Back to the comparisonSculpt website, captured October 2026.
- Potential fit
- A B2B social program spanning organic, paid and influencer work
Sculpt features a Loom campaign labeled as influencer work for brand awareness. Its B2B social offer brings organic content, paid social and influencers together, alongside employee and executive social programs.
That breadth makes it worth comparing when company channels, leadership voices and advertising need a connected plan. For demand generation, its case list includes Collective Data, titled “Aligning marketing and sales leads to conversion lift.” Its ICR Iowa case, “Hundreds of leads with paid social & video,” describes job-candidate leads for a regional talent-attraction program. Define how social activity reaches your CRM and sales team.
Tilt Metrics
Back to the comparisonTilt Metrics website, captured October 2026.
- Potential fit
- B2B SaaS paid media with senior involvement in the accounts
Tilt Metrics reports a 50% reduction in customer acquisition cost for Hemlane after rebuilding campaign structure and addressing intent and measurement gaps.
The firm describes senior operators handling both strategy and execution for B2B SaaS and technology companies. Its October 2026 terms are month-to-month after onboarding, with scope-based pricing and no percentage-of-spend fee. That fee basis is worth comparing with proposals that rise as your media budget grows.
Web Tonic
Back to the comparisonPart of Fieldtrip, in which the author is a partner
Web Tonic website, captured October 2026.
- Potential fit
- Paid media and search connected to B2B sales tracking
Web Tonic's Canado-Nacan Équipements SEO study reports a 9% increase in all-channel sessions to 17,724 across twelve matched months. This is an SEO study featured on its B2B page; it does not establish a paid-media pipeline result.
Its B2B service describes paid search, LinkedIn, SEO, email and creative under one attribution model, including ABM audiences and CRM-linked conversion tracking. The firm says it primarily serves companies with $2 million to $50 million in revenue and works alongside internal teams above that size. Its B2B FAQ says attribution needs a full sales cycle, so it commits to a six-month runway and reports leading indicators, such as pipeline created and cost per qualified opportunity, every month until then. Ask whether that runway is a minimum contract term and what notice applies. An enterprise buyer should ask for the proposed division of responsibility and a paid-media case that matches the intended assignment.
LinkedIn marketing agencies
4 of 25 firmsDecide whether the work is advertising, executive content or both. These firms have different delivery models, and several offer services beyond LinkedIn.
Impactable
Back to the comparisonImpactable website, captured October 2026.
- Potential fit
- LinkedIn ads with a choice of strategic or execution support
Impactable starts with an initial 90-day engagement, with a review at 60 days, followed by possible three-, six- or twelve-month agreements. These are its published terms in October 2026.
Its execution model assumes you supply the strategy, audiences and content plan; its strategic model adds direction on audiences, campaign structure and testing. It also manages other channels. Settle that division before comparing the fees below. Its paid-ads page describes engagements by industry without client names or results. Request a relevant client case during the first conversation.
Remotion
Back to the comparisonRemotion website, captured October 2026.
- Potential fit
- LinkedIn advertising for B2B technology companies
Testimonials on Remotion's site come from CATO Networks' VP of marketing and Tytocare's CMO. The Tytocare testimonial specifically describes LinkedIn advertising and account-based campaigns across different verticals.
Its delivery model moves from testing audiences, content and offers to meetings and pipeline, including discussions with sales development representatives about lead follow-up. That makes it worth considering when marketing and sales need to work together on LinkedIn lead quality. Ask what campaign creative your team must supply: the site describes creative advice as well as ad copywriting.
RevenueZen
Back to the comparisonRevenueZen website, captured October 2026.
- Potential fit
- Executive LinkedIn content and organic relationship building
O.school's founder, Andrea Barrica, says in a testimonial on RevenueZen's LinkedIn marketing service page that the pieces it has been publishing brought inbound messages and opportunities. Its FAQ adds that $525,000 is the largest deal sourced from one of its client campaigns.
Its LinkedIn service includes ghostwriting, executive profile work, company-page management and core messaging. Monthly interviews with its writers supply ideas for the content. Compare it when the brief depends on an executive's expertise and voice, and budget that person's time for interviews and approval.
Upgrow
Back to the comparisonUpgrow website, captured October 2026.
- Potential fit
- LinkedIn ads paired with landing-page and conversion work
Upgrow's published October 2026 fees are $2,500 for setup and monthly management starting at $3,000 or 12% of ad spend, whichever is higher. Its offer includes strategy, campaign optimization, ad copy and landing-page testing. An image caption on its page says Split Software saw a 7X surge in sales leads using Google Ads and LinkedIn Ads with new landing pages. It also reports cost-per-lead improvements of 20% to 90% across clients, without naming them.
The same page offers cancellation if you do not see results during the first 90 days. Its FAQ refers to improved lead quality and revenue potential, but gives no measurable threshold for “results.” Define that condition in the agreement before relying on the offer.
What fees and commitments do these firms publish?
The examples below show different purchases: a combined marketing program, ads management and a scope-based paid-media service. Compare the work and responsibility included before comparing the price. Keep media spend separate from the agency fee in your budget.
| Firm and service | Published fee basis | Commitment or qualification |
|---|---|---|
| New North: marketing programs | Execute: $4,000–$5,900/month for one program. Perform: $6,000–$11,900/month for two. Grow: $12,000+/month for all three; a starting point with no ceiling. | Tooling and platform subscriptions are separate. Pursuit requires another program, so starts at Perform. No guaranteed lead number, pipeline figure or close rate. Contract length and cancellation are not stated on these pages. |
| Impactable: Strategic ads tier | $1,500 plus 15% of ad budget, with a $3,000/month minimum; tier labeled for budgets up to $25,000. | Initial 90 days, review at 60 days, then possible 3-, 6- or 12-month agreements. Its recommended starting media budget is $5,000–$10,000/month, separate from the fee. |
| Impactable: Custom ads tier | For budgets labeled $25,000+, pricing says “Custom” plus “15-7% of ad budget.” | Obtain the fee calculation and applicable spend band in writing; the page does not explain that percentage schedule. |
| Tilt Metrics: single-channel paid media | $3,500/month for one channel; scope-based pricing with no percentage-of-spend fee. | Month-to-month after onboarding. Confirm onboarding charges, notice and the scope of account ownership. |
| Upgrow: LinkedIn ads management | $2,500 setup; $3,000/month or 12% of ad spend, whichever is higher. Additional channels: $1,500 setup and $1,500/month. | Cancellation offer applies if results are not seen during the first 90 days. “Results” has no measurable threshold on the page; the stated remedy is cancellation. |
Before signing, have the proposal separate management, creative production, landing pages, software, media and any additional channels. Require a clear approval process for work outside the agreed scope.
How to choose and brief your B2B marketing agency
Choose the firm whose relevant work and proposed responsibilities match the problem you need to solve. I would define success in a sentence before requesting proposals. That gives both sides something concrete to discuss when the proposed channels, deliverables and fees differ.
On Working Without Pants in June 2022, talking about writing job descriptions for roles on my team, I put it this way: “Just define success for them in one sentence.” Applied to this brief, the sentence should name the buyer, the change you want and how you will recognize it.
Define the outcome and the work you will keep
Write the business objective and decide who owns positioning, account selection, creative, campaigns and sales follow-up. A hypothetical brief could ask for more sales-accepted opportunities from a named account list, with sales and marketing agreeing on qualification before launch. A brand brief could focus on testing whether target buyers understand the new positioning, with demand work measured separately.
Compare relevant work and meet the delivery team
Ask each firm to explain a case with a comparable buyer, sales process and assignment. Cover what the client already had in place, what the agency changed, the period measured and how the result was attributed. Meet the people who would run the work and establish where senior specialists, subcontractors and your own team contribute.
Agree on measurement, review points and exit terms
Define lead and opportunity stages with sales, decide how campaign data reaches the CRM, and agree who reports on progress. Set separate dates for launch, early learning and business outcomes based on your sales cycle. Put account access, creative ownership, cancellation notice and handover obligations in the agreement.
For a brief centered on media efficiency and conversion, the performance marketing shortlist offers a more focused comparison. If the main assignment is a business podcast, use the podcast production shortlist.
Questions to settle before signing
- Industry fit: Which named assignment involved a buyer, sales cycle and commercial objective comparable to ours?
- Strategy and execution: Who owns the plan, and which deliverables, people and decisions remain with our team?
- Reporting: What qualifies as a lead or opportunity, how will sales give feedback, and what can the attribution model actually establish?
- Budget and terms: Which fees sit outside the retainer, what changes the price, and when can either side end the engagement?
- Ownership: Who controls the ad accounts, audiences, creative, landing pages and reporting data during the work and after it ends?
- LinkedIn outreach: Which software and sending methods will you use, and how do they comply with LinkedIn's rules on automated activity?
LinkedIn's prohibited software guidance (opens in a new tab) bans third-party tools that scrape, modify or automate activity on its website, including bots and browser extensions. It says members using prohibited tools risk account restriction or closure. For an outbound proposal, require the firm to explain its actual method before granting access to executive accounts.
Sources and method
How this list was made
Each firm is here because its own pages show B2B brand, demand generation, account-based marketing (ABM) or a relevant channel service. The profiles use those pages' cases, testimonials and terms. This is a selected list, with no claim to cover the market or rank quality. Groups indicate a primary fit; several firms work across them.
Primary sources captured October 5, 2026; saved evidence read for this article

Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.
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