Podcasting

Articles

• Podcast Production Companies: 20 Firms Compared

  Compare 20 podcast production companies by show type, services and published pricing, with questions to help your team choose a production partner.

  B2B podcastingShortlist · 20 companiesJul 17, 2025

• Podcast Promotion Services: 17 Firms Compared

  Compare 17 podcast promotion services: marketing agencies, paid listener campaigns and producers that promote, with their proof, prices and guarantees.

  B2B podcastingShortlist · 17 companiesJul 16, 2025

• Podcast Consultants and Consulting Companies: 9 Compared

  Compare nine podcast consultants and consulting companies by the advice they offer, the proof they publish and what their published prices buy.

  B2B podcastingShortlist · 9 companiesJul 16, 2025

• Podcast Editing Services: 14 Companies Compared

  Compare 14 podcast editing services by how they price, how fast they return episodes and what each edit includes, with questions to ask first.

  B2B podcastingShortlist · 14 companiesJul 16, 2025

• Podcast SEO: How to Get B2B Episodes Found in Search

  Podcast SEO for B2B shows: how Apple, Spotify, Google and YouTube find episodes, and what to do with names, titles, transcripts and episode pages.

  B2B podcastingPractical guideJun 26, 2025

• Turn B2B podcast guests into clients and partners

  Choose podcast guests who match your buyers, host without pitching, plan relevant follow-up and track what converts. A practical guide for B2B shows.

  B2B podcastingPractical guideJun 24, 2025

• Podcast interview checklist: prepare B2B guests

  A podcast interview checklist for B2B shows: what to send each guest and when, a pre-call agenda, the recording setup to ask for and what to do afterwards.

  B2B podcastingJun 3, 2025

• How to repurpose podcast content: a podcast-first plan

  How a B2B team turns each podcast episode into articles, clips, social posts and guest assets, which ones are worth it, and how to judge the return.

  B2B podcastingPractical guideApr 29, 2025

• Podcast marketing strategy: organic and paid tactics

  A podcast marketing strategy for a company show: who it is for, the tactics to run on every episode, when paid promotion helps and what to measure.

  B2B podcastingPractical guideApr 29, 2024

• B2B podcasting guide: why to start and who should run it

  A B2B podcasting guide for leaders: what a company show is for, whether to build a team or hire a production company, and how to plan and launch it.

  B2B podcastingPractical guideMar 2, 2022

• How to Conduct a Podcast Interview: A Host's Playbook

  How to conduct a podcast interview for a B2B show: research the guest, plan a few questions, open and close well, and ask better follow-up questions.

  B2B podcastingPractical guideJul 23, 2019