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Jake Jorgovan

12 CPG Recruiters for Commercial and Leadership Hires

By , co-founder of Alpha Apex Group, one of the twelve firms below

Published Updated 11 min read

Hiring for a consumer packaged goods business means finding someone who understands how your products reach customers. A sales leader managing national retail accounts needs different experience from an executive responsible for manufacturing, or a CEO preparing the business for its next stage.

A recruiter with relevant consumer goods experience can help you find and assess candidates for that job. This guide compares twelve CPG recruiters, headhunters and executive search firms, explains the work they describe, and highlights the terms to discuss before signing an agreement.

Compare the CPG recruiters

Use the role and the company's business model to narrow this list. For commercial hires, ask about the retailers and sales channels the recruiter knows. For a senior leadership search, ask for examples at the same level of responsibility and in a business with similar ownership and operating needs.

Each firm is included on the strength of its own published consumer goods recruitment services. The twelve firms appear alphabetically, with suggested fits based on their stated roles, sectors and engagement models.

Twelve CPG recruiters in alphabetical order. Services and terms are the firms' own descriptions, checked in September 2026.
FirmHiring scope to considerServices and engagement
ACCUR Recruiting ServicesBrand-side C-suite, sales and marketing; US and international workRetained and professional search; restricted contingency option
Alpha Apex GroupC-suite leaders for CPG businessesRetained executive search
BrainWorksMid-to-senior consumer products roles, including commercial leadersPerformance-based retained, contingent and interim search
Cameron Smith & Associates (CSA)Retail-supplier commercial leaders, plus C-suite searchesRetained or contingency
Cowen PartnersC-suite, VP and director roles for consumer goods companiesRetained executive search
CPG Connect Executive RecruitmentConsumer goods and retail searches in Canada and the USExecutive, confidential and hard-to-fill searches; confirm engagement model
CPG Executive SearchCorporate and technical leaders, from supervisory to executive levelBoutique recruitment; replacement promise
Creative AlignmentsNatural products, food, beverage and CPG teamsHourly Time-Based Recruiting®
Hunter & MichaelsBranded and private-label suppliers selling through retail channelsRetainer or contingency
JRG PartnersUS CPG executives in commercial, innovation and supply chain rolesExecutive and interim search; firm-wide retained terms published
Korn FerryConsumer products leadership; its sector leader's record spans C-suite and board rolesExecutive search
Lock Search GroupCPG sales, marketing and wider functions; mainly Canadian cities, plus Boston and ChicagoContained, retained and contingency options

The CPG recruiter profiles

12 firms

ACCUR Recruiting Services

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ACCUR Recruiting Services website, captured October 2026.View source (opens in a new tab)

ACCUR Recruiting Services website, captured October 2026.

Potential fit
Brand-side leadership and commercial hires in the US or internationally.

ACCUR lists a US President search for Bondi Sands in Los Angeles among its consumer goods case studies. Its practice emphasizes brand-side hiring, with typical roles ranging from CEO and CFO to sales directors, brand managers and key account managers in the US and internationally.

Its CPG page distinguishes exclusive retained searches with an upfront retainer from professional recruitment for mid-level and individual contributor roles, which is largely contingency-based. A separate contingency option is restricted to long-term clients and specific opportunities. Its CPG page promises replacement guarantees on all placements, without stating the period there.

Ask first
Would this role fall under professional recruitment or the restricted contingency option, and how does that change our obligations?
Sources
ACCUR's consumer goods recruitment practice (opens in a new tab)

Alpha Apex Group

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Co-founded by Jake Jorgovan, the author

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Alpha Apex Group website, captured October 2026.View source (opens in a new tab)

Alpha Apex Group website, captured October 2026.

Potential fit
A retained search for a CPG CEO, CMO or COO.

The firm-wide record published by Alpha Apex Group lists 2,000+ successful candidate placements worldwide; the page gives no CPG subtotal. Its CPG service is retained C-suite search, with assessment covering industry expertise, strategic vision and cultural fit. The page names digital commerce, supply chain and sustainability, and consumer insights among its areas of focus.

Ask first
Which CPG searches have you completed in our category, at our scale and for this C-suite role?
Sources
Alpha Apex Group's CPG executive search service (opens in a new tab)
Image
BrainWorks website, captured October 2026.View source (opens in a new tab)

BrainWorks website, captured October 2026.

Potential fit
Consumer products searches spanning commercial management and senior leadership.

On its consumer products page, Amscan's president says BrainWorks helped it hire an executive who came on board less than three months after the first conversation. A homepage testimonial from Foundation Wellness's chief sales officer says the team helped it deliver 12 sales candidates under the targeted timeline for a new outside sales team.

Its consumer products practice lists completed CEO, CMO and COO searches alongside sales and category-management leaders, national account managers and brand managers. The practice describes mid-to-senior recruitment and says its clients range from Fortune 10 companies to mid-sized regional and national firms.

The firm offers retained, contingent and interim search. Its firm-wide performance-based retained terms, shown in September 2026, promise 3–5 candidates after assessing the brief, typically within 30 days or less, or no payment. This concerns the candidate slate; ask separately what protection applies after you hire.

Ask first
What makes a candidate count toward the guaranteed slate, and what happens if none meets the agreed requirements?
Sources
BrainWorks' consumer products practice (opens in a new tab)BrainWorks' client testimonials and search models (opens in a new tab)BrainWorks' retained-search terms (opens in a new tab)

Cameron Smith & Associates (CSA)

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Cameron Smith & Associates (CSA) website, captured October 2026.View source (opens in a new tab)

Cameron Smith & Associates (CSA) website, captured October 2026.

Potential fit
Consumer goods suppliers hiring leaders who work with major retailers.

CSA reports firm-wide placements in 43 states, 9 countries and with 50 of the top 100 suppliers to retail since its founding in 1994. Its work centers on suppliers selling through retailers such as Walmart, Sam's Club, Kroger, Target, Costco and Amazon, with leadership functions spanning sales, analytics, category management, marketing, supply chain and customer finance.

Its employer services include retained searches with an upfront commitment and contingency recruitment paid upon hiring its candidate. The firm also reports CEO, CFO and public-board placements. For a supplier building an account team, establish how much of the search team's experience matches the specific retailer and category you serve.

Sources
CSA's consumer goods recruiting (opens in a new tab)CSA's employer services (opens in a new tab)
Potential fit
C-suite and senior leadership searches where ownership and growth plans shape the hire.

Cowen Partners' consumer goods page lists, among its search examples, a corporate controller and a chief marketing officer recruited for a private equity-backed premium water brand. The firm reports more than 500 executive placements nationwide across all its practices. Its retained search work includes private equity-backed and founder-led companies, and its CPG material names C-suite, VP and director-level placements.

Its consumer goods page reported an average of three weeks from kickoff to a qualified candidate slate in September 2026. Allow separately for interviews, offers and a start date. That page describes typical clients at $10 million to $5 billion in revenue; its CPG search page gives $50 million to $5 billion.

Ask first
Given those different client-size descriptions, which completed searches match our revenue, ownership and leadership needs?
Sources
Cowen Partners' consumer goods practice (opens in a new tab)Cowen Partners' CPG search page (opens in a new tab)

CPG Connect Executive Recruitment

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Potential fit
Consumer goods and retail companies hiring in Canada or the US.

Its homepage, observed September 28, 2026, displays a testimonial from Waterloo Brewing. CPG Connect Executive Recruitment is the recruitment and search division of CPG Connect, a consumer goods job board and news portal. It lists executive, confidential and difficult-to-fill searches, including CEO, CFO, CMO, COO and VP roles, and identifies Canada and the United States as its markets.

Its practice areas span commercial roles and functions including supply chain, R&D, quality and manufacturing. The firm reports a network of more than 120,000 consumer goods professionals.

Ask first
How would you combine direct outreach beyond the CPG Connect community with candidates already connected to it?
Sources
CPG Connect's executive recruitment services (opens in a new tab)

CPG Executive Search

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CPG Executive Search website, captured October 2026.View source (opens in a new tab)

CPG Executive Search website, captured October 2026.

Potential fit
Food, beverage and CPG manufacturers hiring corporate or technical leaders.

CPG Executive Search reports more than 1,000 placements across 300+ companies in its food and CPG recruiting record, from start-up to family-owned to multinational Tier 1 CPG companies. The boutique recruits corporate and technical leaders from supervisory through executive level across food, beverage and consumer packaged goods. Its assessment process includes interviews, references and McQuaig behavioral profiles.

It promises to find another candidate at no additional cost if the hire fails to meet expectations. Ask for the applicable period and conditions in the agreement.

Ask first
How will you combine the McQuaig profile with evidence of the technical responsibilities this hire must handle?
Sources
CPG Executive Search's services and process (opens in a new tab)

Creative Alignments

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Creative Alignments website, captured October 2026.View source (opens in a new tab)

Creative Alignments website, captured October 2026.

Potential fit
Natural products and CPG brands considering hourly recruitment across several roles.

Creative Alignments publishes a testimonial from former RXBAR COO Sam McBride, who says its hourly model meant he never felt it was “incentivized to hire the most expensive candidate.” Its Time-Based Recruiting® serves natural food, beverage and CPG companies across leadership and functional roles.

Four anonymous client examples on its page, shown in September 2026, report fees equivalent to 5% to 10% of first-year salary across 12 to 90 filled positions; its average across all clients, including fills and consulting, is 10–13%. These are reported equivalents under hourly billing, not a percentage price. The beverage example's 12 roles include a CEO, VP of US Sales, brand manager and supply chain manager.

Ask first
What hourly rate and estimated hours apply, and when would further spending require our approval?
Sources
Creative Alignments' natural products and CPG recruiting (opens in a new tab)

Hunter & Michaels

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Hunter & Michaels website, captured October 2026.View source (opens in a new tab)

Hunter & Michaels website, captured October 2026.

Potential fit
Branded or private-label suppliers hiring for specific retail sales channels.

Hunter & Michaels says it was founded in 1991 and devotes 100% of its recruiting time to CPG. It serves branded and private-label suppliers selling through e-commerce and physical retail accounts, including grocery, mass retail, club, drugstores and natural-food retailers. Its categories include food, beverages, cosmetics and pet care. It says its CPG clients range from private equity and small start-ups to the Fortune 50 manufacturers.

Its functions include sales, category management, shopper marketing, sales finance and revenue growth management, as well as C-suite roles. The firm offers retainer and contingency agreements.

Ask first
Which recent searches involved our priority retail channels, and what did those hires own beyond the account relationship?
Sources
Hunter & Michaels' CPG practice (opens in a new tab)
Image
JRG Partners website, captured October 2026.View source (opens in a new tab)

JRG Partners website, captured October 2026.

Potential fit
US CPG brands hiring commercial, product innovation or supply chain executives.

JRG Partners describes a multi-role search for an unnamed CPG manufacturer in which it assessed more than 450 CPG leaders across North America and filled critical leadership positions within 12 months. The assignments included a President, COO and vice presidents of supply chain, sales and manufacturing.

Its US CPG practice covers food and beverage, personal care and beauty, household products, and health and wellness, with commercial, innovation and supply chain leadership among its functions.

Its CPG page reported a 6–10-week timeframe in September 2026, depending on role complexity and market dynamics; its firm-wide retained-search page gives 8–12 weeks as typical, depending on the role, industry and market conditions. Neither page defines the event that ends the timeline. Accelerated searches and interim executives are also offered. Its firm-wide retained terms describe payments as typically structured in three stages: engagement, a search milestone and successful placement. They promise a replacement search at no additional cost if the executive leaves or is terminated within the agreed period.

Ask first
What event ends the quoted CPG search timeline, and how do the firm-wide retained terms apply to this assignment?
Sources
JRG Partners' CPG recruiting practice (opens in a new tab)JRG Partners' retained-search terms (opens in a new tab)
Image
Korn Ferry website, captured October 2026.View source (opens in a new tab)

Korn Ferry website, captured October 2026.

Potential fit
Consumer products C-suite or board searches connected to succession planning.

Korn Ferry's biography of Peri Hansen describes CEO, CMO, chief commercial officer, chief digital officer and board assignments, with packaged goods among the sectors she has served. She leads its North American consumer products sector.

Her biography also describes CEO succession and top-team advisory work alongside Korn Ferry Advisory. For a board planning a leadership transition, explore whether search and succession advice belong in the same engagement.

Ask first
Which succession or top-team advisory services would accompany the search, and which would be separately priced?
Sources
Korn Ferry's consumer markets practice (opens in a new tab)Peri Hansen's experience (opens in a new tab)

Lock Search Group

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Lock Search Group website, captured October 2026.View source (opens in a new tab)

Lock Search Group website, captured October 2026.

Potential fit
CPG businesses hiring commercial and functional leaders in Canada, Boston or Chicago.

Lock Search Group publishes client testimonials from leaders at KIND Canada, Kellogg Canada and Henkel Canada. The firm says it has been building teams since 1983. Its CPG page lists the cities it recruits in: Canadian cities from Vancouver to Halifax, plus Boston and Chicago. Its CPG practice describes sales and marketing as a traditional strength alongside operations, supply chain, finance and HR, with roles from brand, category and national account managers to marketing directors and VPs.

Its CPG page offers retained and contingency recruitment, plus an executive-search model it calls “contained,” combining retained-search methods with performance-based accountability. Contingency payment is due on successful placement.

Ask first
Under the contained model, what triggers payment and what remains payable if the search ends without a hire?
Sources
Lock Search Group's CPG recruitment practice (opens in a new tab)

Give each recruiter the same hiring brief

I'd learn the job well enough to judge the hire before asking a recruiter to recommend candidates. A familiar employer on a résumé helps you start a conversation; you still need to understand what that person was responsible for and whether it matches your business.

For a commercial hire, describe the channels, accounts, pricing decisions and team responsibilities. For an operations leader, describe the manufacturing and supply chain remit. For a CEO, set out the ownership context, decision authority and outcomes the board expects. Be clear about what the new leader can change and where they will need agreement.

Use that brief to compare relevant assignments and proposed search plans. For a fuller comparison of proposals, see how to choose an executive search firm.

  • Relevant work: Which searches have you completed for the same role, product category and sales channels?
  • Ownership: Who will run our search day to day, and what will the lead partner personally do?
  • Access: Which employers are off limits because of your existing client relationships?
  • Geography: Where will you search, and how will you assess relocation or travel requirements?
  • Assessment: How will you test candidates against the outcomes and authority in our brief?
  • Progress: What will you report, and when will we revisit the brief if suitable candidates are not emerging?

Compare the full cost and the contract

Request a written proposal that separates the fee basis, payment dates, expenses, cancellation terms and replacement terms. For an hourly search, agree how work is reported and additional hours approved. For a fee linked to compensation, ask which elements of the package enter the calculation. The guide to executive search fees gives more context for comparing those proposals.

Keep timing measures distinct. Cowen's stated average concerns a candidate slate; JRG's CPG page describes how long most of its CPG searches take, with the role and market affecting the timeline. Neither tells you when your chosen candidate can start. Build your plan around assessment, interviews, references, offer negotiations and availability as well as sourcing.

A guarantee also needs a specific obligation. BrainWorks' published retained-search promise concerns presenting candidates. ACCUR, CPG Executive Search and JRG describe replacement protection, with the scope and conditions to confirm in the agreement. Ask what happens if the role changes, the hire leaves, or you cancel the search.

Choose the firm whose team can explain how it will find and assess the people your brief requires, on terms your business understands.

Sources and method

How this list was made

Each firm is included on the strength of its own published consumer goods recruitment services. The twelve firms appear alphabetically, with suggested fits based on their stated roles, sectors and engagement models.

Firm pages captured September 27, 2026; CPG Connect homepage observed live September 28, 2026. Saved evidence reviewed October 4, 2026

Jake Jorgovan

Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.

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