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Jake Jorgovan

17 Creative Advertising Agencies by Type of Work

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Published Updated 13 min read

Choosing a creative advertising agency means choosing who will turn your brand's strategy into the idea, ads and production your campaign needs. A new brand campaign, a creator program and a steady supply of paid social ads call for different kinds of support.

This guide compares 17 firms by the work their own pages show, the results they publish and the engagement details available before a first call. Start with the group closest to your brief, then use the profiles to decide whose work deserves a closer look.

The firms below show advertising or campaign capabilities through services, named work or advertising awards, and name clients or partners on their own pages. Those pages were read on October 5, 2026. This is a shortlist, not a survey of the market, and other firms could meet the same test. The groups describe each firm's main fit; several offer more than one kind of work.

DisclosureinBeat and Creative Milkshake are part of Fieldtrip, a group of marketing agencies in which Jake Jorgovan is a partner. Both are among the 17 firms in this list.

Compare the firms by the work you need

The table distinguishes named work from numerical outcomes. Results are the firms' own reports, including testimonials they publish. The result headlines do not give a complete measurement period or comparison baseline, so the figures cannot be compared across firms. Where a row lists named work without a figure, no numerical result for a named client appeared on the pages read.

Superside publishes subscription pricing; its entry summarizes the terms. No fee amount appeared on the other firms' pages read. Sociallyin and Favoured describe engagement options without quoting a fee.

What each firm publishes on the pages read on October 5, 2026. Within each group, firms publishing a result figure for a named client come first, followed by the rest; each part is A to Z. The order follows the published evidence. Firms are unranked.
FirmCreative focusNamed work and reported results
Brand and campaign creative agencies8 of 17 firms
Agency CreativeBrand and campaign creative; sector-specific briefsLiberty Burger, Ideal Dental, Argent Financial
CHSIntegrated brand, advertising and contentHSBC Wealth TikTok work
Creative Theory AgencyCulture-led creative and advertisingGoogle, Netflix and Nike partner logos
isobelBrand strategy, identity and advertisingTravelodge; My Medical Gateway
Joan CreativeBrand advertising, social campaigns and productioneBay, WNBA, Brawny campaigns
LOVE CreativeBrand and packaging-led creative; communicationsPenfolds testimonial; Barilla work
Mustard CreativeCreative, digital and mediaHertz APAC testimonial
StoryIntegrated creative; brand launches and TV workErskine brand launch and TV ad
Social-first and creator-led creative4 of 17 firms
SociallyinSocial creative, production and paid socialNational Park Service (testimonial reports up to 1,400% audience growth at one site, about halfway through its period of performance)
The Goat AgencyInfluencer-led content, media and commerceQualcomm; NIVEA
The Social ShepherdCreative for organic and paid socialBeyblade; Arla
We Are SocialSocial and culturally informed campaignsSony; Tripadvisor; McDonald's
Performance creative4 of 17 firms
Creative MilkshakePaid social creative and studio/creator productionN26 (reports 65% lower cost per mobile registration); RéVive; Wise
FavouredCreative production alongside performance marketingDurex UK (reports £500K sales and 25% higher ROAS); Snag Tights
inBeatCreator content, performance creative and paid mediaHurom (reports 65% lower overall CPA); Nordstrom x Wildfang
DirectiveB2B performance marketing with a creative serviceAdobe and Uber Freight logos
A production-capacity model1 of 17 firms
SupersideSubscription-style creative productionBooking.com testimonial

Brand and campaign creative agencies

8 of 17 firms

Start here when the brief centers on the campaign idea and how it expresses the brand. None of these eight firms publishes a numerical client result on the pages read; their evidence here is named work, recognition or testimonials.

Agency Creative

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Potential fit
A brand campaign with a defined sector or audience brief

Agency Creative's homepage features Liberty Burger, Ideal Dental and Argent Financial, with work spanning restaurant positioning, dental services and financial branding.

The Dallas firm lists healthcare, the Hispanic market, restaurants, CPG and retail, and B2B as its areas of focus. Its advertising positioning combines strategy and creative.

Sources
Agency Creative, website (opens in a new tab)
Image
CHS website, captured October 2026.View source (opens in a new tab)

CHS website, captured October 2026.

Potential fit
Connecting a campaign idea to advertising and content production

CHS features HSBC Wealth's TikTok advertising among its work. Its homepage also names HSBC, Lakeland, B&Q, Muller, Mastercard and Purple Bricks as clients.

Advertising sits alongside brand, content and digital in its service offering. The more detailed list includes TikTok ads, display advertising, outdoor media, photography and video production. That breadth makes it worth a conversation when the same idea needs several forms of execution.

Sources
CHS, website (opens in a new tab)

Creative Theory Agency

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Image
Creative Theory Agency website, captured October 2026.View source (opens in a new tab)

Creative Theory Agency website, captured October 2026.

Potential fit
A campaign whose audience and cultural representation are central to the brief

Creative Theory Agency displays Google, Netflix and Nike among its partners. Its About page also lists 2023 Communicator Awards in advertising categories covering public service and activism, diversity and inclusion, and nonprofit campaigns.

The Washington, DC firm describes itself as a Black-owned, full-service creative agency focused on creative equity and cultural impact. Its services list was not among the pages read for this guide, so ask which production and media work it handles in-house before defining the engagement.

Sources
Creative Theory Agency, website (opens in a new tab)
Image
isobel website, captured October 2026.View source (opens in a new tab)

isobel website, captured October 2026.

Potential fit
Carrying a brand reset into advertising

isobel tags its Travelodge work with brand strategy, internal communications, B2C advertising and social. My Medical Gateway's work includes brand identity, B2C and B2B advertising, website design, social and media planning.

The firm combines brand consultancy with creative services, and explicitly includes advertising in its offering. Those project labels suit a buyer who needs the brand strategy to carry through into the ads.

Sources
isobel, website (opens in a new tab)
Image
Joan Creative website, captured October 2026.View source (opens in a new tab)

Joan Creative website, captured October 2026.

Potential fit
Brand advertising with social, production and media support

Joan Creative shows named campaigns for eBay, WNBA and Brawny, alongside work for S&P Global, the Ad Council and European Wax Center. Its homepage lists brand advertising, social campaigns, content and experiential work within its creative offering.

The production team covers film and video, animation, photography and digital content. Joan X Media adds planning and buying, making it relevant when the brief calls for creative and distribution to work together. Joan also lists AdAge A-List recognition in 2024 and an Adweek Small Agency of the Year win in 2022.

Sources
Joan Creative, website (opens in a new tab)
Image
LOVE Creative website, captured October 2026.View source (opens in a new tab)

LOVE Creative website, captured October 2026.

Potential fit
Campaigns that need to connect with brand identity and packaging

Penfolds CMO Kristy Keyte calls LOVE “storytellers through and through.” Its displayed work includes Barilla and Glenmorangie projects spanning brand strategy, identity and packaging, with communications attached to selected projects.

This is a brand and packaging-led option. The site uses “Comms” among its project tags, alongside spaces, immersive work and activations.

Sources
LOVE Creative, website (opens in a new tab)

Mustard Creative

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Image
Mustard Creative website, captured October 2026.View source (opens in a new tab)

Mustard Creative website, captured October 2026.

Potential fit
A brief connecting creative, digital and media

Mustard's Hertz testimonial, from the APAC marketing director, describes the team as “an extension of our marketing function across Asia Pacific.” Its homepage also identifies Hertz digital marketing work.

The firm's offering spans creative, digital and media, with strategy underpinning its work.

Sources
Mustard Creative, website (opens in a new tab)
Image
Story website, captured October 2026.View source (opens in a new tab)

Story website, captured October 2026.

Potential fit
Integrated creative spanning a brand launch and a campaign

Story's homepage describes an Erskine brand launch and TV ad. It also features work for Ardbeg, NHS 24 and M&S Bank.

The firm calls itself an integrated creative agency. The Erskine launch shows its advertising work directly.

Sources
Story, website (opens in a new tab)

Social-first and creator-led creative

4 of 17 firms

Start here when the campaign depends on social formats, communities or creators. Several firms also offer paid media; clarify whether you need content alone or campaign delivery. For a broader creator brief, compare influencer marketing agencies.

Image
Sociallyin website, captured October 2026.View source (opens in a new tab)

Sociallyin website, captured October 2026.

Potential fit
Social content production connected to paid social and community management

Its homepage names Samsung, Carnival and Hitachi among 500+ brands served since 2011, and an Association of Equipment Manufacturers testimonial reports Instagram followers growing from 4,000 to 11,000. A National Park Service testimonial reports up to 1,400% audience growth at one site, about halfway through its period of performance. Neither testimonial gives dates; the National Park Service testimonial does not state the starting audience.

The homepage also lists 300+ published case studies. Its in-house studio produces video, graphics and photography, while its paid social offering includes ad creative and testing. The engagement options listed in October 2026 are retainer, project-based and consulting arrangements.

Sources
Sociallyin, website (opens in a new tab)

The Goat Agency

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Image
The Goat Agency website, captured October 2026.View source (opens in a new tab)

The Goat Agency website, captured October 2026.

Potential fit
Influencer-led creative linked to media or commerce

Qualcomm's Snapdragon x Coachella work and NIVEA's brand-relevance campaign lead The Goat Agency's featured work. These are named examples to explore when creators will carry the message.

Goat describes a team of 750 social and influencer marketing experts across 41 markets. Its service model includes content, strategy, media and commerce, from organic campaigns and ambassador programs to influencer-led paid activity. Establish which markets and creator relationships your proposed team would handle.

Sources
The Goat Agency, website (opens in a new tab)

The Social Shepherd

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Image
The Social Shepherd website, captured October 2026.View source (opens in a new tab)

The Social Shepherd website, captured October 2026.

Potential fit
Creative spanning organic social and paid distribution

The Social Shepherd displays Beyblade social creative and Arla content, and says it has worked with 200+ clients over a seven-year period. Its creative offering covers organic and paid social video, creative strategy, art direction, motion design and graphics.

The same site lists paid social and search, influencer work and TikTok Shop services. That overlap is useful when one team needs to connect creative production with distribution. Set the balance between ongoing channel content and campaign work before asking for a proposal.

Sources
The Social Shepherd, website (opens in a new tab)
Image
We Are Social website, captured October 2026.View source (opens in a new tab)

We Are Social website, captured October 2026.

Potential fit
Social campaigns built around culture and audience behavior

We Are Social's US homepage features Sony's Jeopardy! YouTube Edition, Tripadvisor and McDonald's campaigns. Its descriptions explain the audience or cultural challenge behind the work, giving a brand team something more specific to discuss than a logo wall.

The firm describes itself as a global socially-led creative agency with social and influencer expertise. Its homepage counts “1200+ people” but does not say what that figure covers.

Sources
We Are Social, website (opens in a new tab)

Performance creative

4 of 17 firms

Start here when the brief connects ad creation to paid acquisition and repeated testing. Agree whether the creative team will also manage media and measurement. The guide to performance creative agencies focuses on this kind of work.

Creative Milkshake

Back to the comparison

Part of Fieldtrip, in which the author is a partner

Image
Creative Milkshake website, captured October 2026.View source (opens in a new tab)

Creative Milkshake website, captured October 2026.

Potential fit
Paid social creative combining studio and creator production

Creative Milkshake's homepage case headlines report 65% lower cost per mobile registration for N26, a 43% decrease in CPA for RéVive and a 100% increase in conversion rates for Wise.

Its offering combines creative strategy, studio and creator production, paid media and measurement, with a stated focus on Meta and TikTok creative. The N26 example concerns registration cost; the Wise example concerns conversion rates. Choose the case closest to your own conversion event when discussing the proposed work.

Sources
Creative Milkshake, website (opens in a new tab)
Image
Favoured website, captured October 2026.View source (opens in a new tab)

Favoured website, captured October 2026.

Potential fit
Creative production within a wider performance marketing engagement

The Durex UK case on Favoured's homepage reports £500K in sales and a 25% increase in return on ad spend, or ROAS, through TikTok campaigns. It also reports 4X ROAS for Snag Tights.

Creative production sits alongside paid social, paid search, email and CRM, app marketing and influencer work. Its site says “No Long-Term Lock-ins” in October 2026. Ask for the notice period and any production commitments in the proposed agreement so that phrase becomes a usable contract term.

Sources
Favoured, website (opens in a new tab)

Part of Fieldtrip, in which the author is a partner

Potential fit
Creator content connected to creative testing and paid media

For Hurom, inBeat reports a 65% reduction in overall cost per acquisition, or CPA (opens in a new tab), alongside 300% ROAS growth and 33% growth in month-over-month profit margin. The case describes moving from discount-heavy ads to health-focused messaging and testing creator content, including hooks, calls to action and social proof.

The useful lesson is to ask how the team will develop and test the message, as well as produce the assets. inBeat's homepage connects influencer and user-generated content, strategy, performance creative and paid media.

Its Nordstrom x Wildfang case (opens in a new tab) reports 7 influencers, 50+ photo and video assets and a cumulative audience of 750,000 across the creators. That gives a separate example of creator casting and production scale.

Sources
inBeat, website (opens in a new tab)
Image
Directive website, captured October 2026.View source (opens in a new tab)

Directive website, captured October 2026.

Potential fit
B2B performance marketing that includes creative

Adobe and Uber Freight appear among Directive's client logos, alongside its reported count of 420+ brands served. It also cites “$1B+ revenue generated”; neither figure comes with a period or client base.

Performance creative is one service within a broader B2B offering that includes content, paid media, programmatic and revenue operations. The creative description emphasizes testing, optimization and conversion.

Sources
Directive, website (opens in a new tab)

A production-capacity model

1 of 17 firms

Start here when your main need is ongoing creative output across formats. Keep responsibility for the campaign idea and production volume explicit.

Image
Superside website, captured October 2026.View source (opens in a new tab)

Superside website, captured October 2026.

Potential fit
Extending an in-house team's ongoing ad production capacity

20k+ ad creation projects and creative support for 400+ brands are the counts Superside reports on its ad creative page. Its ad creative page also carries a testimonial from Booking.com's brand studio about collaboration at the start of a campaign.

The service covers digital, social, display, print and out-of-home creative. It includes concepting, design, video production, motion graphics and adaptation for local markets. Superside's pricing page (opens in a new tab) states a $15,000 monthly subscription minimum on an annual term, as of October 2026. It also lists a $1,000 monthly software fee; confirm whether the minimum includes it and what the total commitment would be. Ask how scope and unused budget are handled. Treat it as a production-capacity purchase: define the volume, formats and creative direction you need, including whether the team must originate the campaign idea.

Sources
Superside, website (opens in a new tab)

How to turn this list into a buying decision

A named campaign helps you judge relevance and craft. A case figure helps you understand what the firm measured. Bring both into the conversation, then ask how the proposed team would approach your brief.

Nielsen Catalina's analysis of nearly 500 campaigns (opens in a new tab) assigned creative 47% of sales contribution among six campaign elements. IAB Australia's July 2018 report (opens in a new tab) dates the underlying US studies to 2016 and 2017. The Nielsen presentation's separate medium breakdown put creative's share at 37% for TV (linear and addressable) and 56% for digital (video, display and mobile). These are historical modeled contributions. They support examining the creative closely, without predicting the effect of hiring a particular firm.

On Leaders of B2B (opens in a new tab) in December 2024, talking about B2B deals whose path no dashboard fully tracks, I said “there's intuition plus data as a guiding light, but it can't be the full piece there.” I'd choose a creative partner the same way: let the figures shape your questions, then judge the idea, the audience fit and the people who would do the work.

  1. Define the work and who owns it

    Write down the business outcome, audience, campaign idea needed, channels, deliverables and budget. Decide who owns brand strategy, creative approval, production, media buying and measurement. The 4As and ANA's pitch principles (opens in a new tab) call for desired outcomes and an anticipated budget range before the search.

    If you need wider channel planning and delivery, compare the scope with a full-service advertising agency. If acquisition economics and media management lead the brief, the next comparison is performance marketing agencies.

  2. Discuss comparable work with the proposed team

    Choose examples close to your audience, channel and business problem. Ask what the firm created, what the client supplied and what changed during the campaign. For a reported result, discuss the starting point, period and measurement method.

    Meet the people who would do the work. The pitch principles ask firms to clarify which members of the presentation team will work on the business. If your idea is already agreed and the gap is filming and delivery, compare video production companies too.

  3. Set the review scope before requesting creative

    For a formal agency review, the 4As and ANA suggest a long list of 8 to 12 firms and a short list of 3 to 4, plus incumbents if invited. They suggest two to three months for a US review, allowing for changes agreed by the parties.

    If speculative work is needed, set the brief, scope, budget and compensation terms in advance. Their guidance supports a pitch stipend for finalists and says the agency should retain ownership of pitch work unless the buyer pays an agreed amount and receives permission or ownership. A single production project may need a much simpler selection.

  4. Begin with a bounded paid assignment where possible

    The 4As and ANA recommend starting with smaller projects or engagements to test compensation structures. Choose work that tests what you expect to buy regularly. Agree the deliverables, review process and decision to be made at the end. Use what you learn about the creative and the working relationship before expanding the scope.

What to settle before agreeing a fee

The 4As and ANA's April 2024 compensation guide (opens in a new tab) groups payment models into three categories:

  • Output-based: Pay for an agreed set of deliverables. With a fixed price, the amount for the agreed work stays the same regardless of the time or resources the firm uses.
  • Input-based: Pay according to staff time and rates or a cost-plus arrangement. Agree the roles, allocated time and how the fee changes if the work requires different resources.
  • Performance-based: Tie compensation to agreed outcomes. The guide distinguishes payment based solely on business goals from incentives paid on top of a base fee. Define the measures and calculation before work begins.

The guide cites a Q1 2024 survey of 149 agencies in which fixed fee was the most-used model in both project and retainer relationships. The respondents were agencies; this finding supplies no fee level for the firms in this shortlist.

Ask for a proposal that separates creative development, production, adaptation, usage rights and media responsibilities. Define what you receive for the quoted amount and what changes the bill. The following questions turn a broad creative brief into work both sides can agree to.

  • Deliverables: Which concepts, finished assets, formats and language versions are included?
  • Payment basis: Is the fee tied to specified outputs, time and staffing, or an agreed performance measure?
  • Revisions: How many review rounds are included, who consolidates feedback, and how are changes priced?
  • Production costs: Which shoots, talent, locations, music and other outside costs are included or charged separately?
  • Rights: What usage, territories and duration are included, and what happens to the work when the relationship ends?
  • Measurement: Who supplies the data, what does success mean, and what must be agreed before a performance-linked payment?
  • Capacity and exit: What delivery capacity is committed, and what notice or remaining payment applies when the work changes or ends?

For an ongoing paid social brief, include how new concepts will be tested and when existing ads will be refreshed. The guide to user fatigue in social media advertising helps frame that part of the discussion.

Sources and method

How this list was made

The firms below show advertising or campaign capabilities through services, named work or advertising awards, and name clients or partners on their own pages. Those pages were read on October 5, 2026. This is a shortlist, not a survey of the market, and other firms could meet the same test. The groups describe each firm's main fit; several offer more than one kind of work.

Firm pages captured October 5, 2026; Superside pricing and the Leaders of B2B episode page read October 6, 2026

Jake Jorgovan

Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.

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