Articles by Jake Jorgovan · page 10

Articles

• Lead Cookie: moving beyond a productized service

  Why I was moving Lead Cookie toward hand-qualified outreach in May 2020, the changes it required, and what I said about the business five years later.

  Company buildingEssayMay 19, 2020

• How to Design an Amazing Customer Experience

  My April 2020 method for designing a service's client experience: map every touch point in the first 90 days, then fix them, with Content Allies' revamp.

  Marketing strategyEssayApr 28, 2020

• The hard emotional side of entrepreneurship

  My April 2020 essay on owner decisions that hurt, like layoffs and pay cuts, and the weekly question and one-week pause I used to stop delaying them.

  Company buildingEssayApr 7, 2020

• The importance of iteration for entrepreneurs

  My February 2020 essay on why no business reaches a perfect state, how Lead Cookie's market commoditized, and why I learned to keep iterating.

  Company buildingEssayFeb 25, 2020

• The shortcut and shortfall of selling to your peers

  My February 2020 essay on selling to peers: why Content Allies' first clients, owners like me, churned, and why I then targeted consultants earning $250k+.

  Company buildingEssayFeb 18, 2020

• The evolutions of freedom from your business

  My January 2020 essay on the six stages of stepping back from a service business, from doing the work yourself to a company that markets without you.

  Company buildingEssayJan 28, 2020

• Handing off founder-led sales: how I did it at Lead Cookie

  My January 2020 account of handing off sales at Lead Cookie: why my first attempt failed, then the playbook, hire and 90-day plan that worked.

  Company buildingEssayJan 23, 2020

• I failed at selling Lead Cookie, here is what I learned

  My January 2020 account of trying to sell Lead Cookie in 2019: cleaning up the books, hiring a broker, and an LOI that fell apart in due diligence.

  Company buildingEssayJan 14, 2020

• How We Ran Lead Cookie's 90-Minute Weekly Team Meeting

  The 90-minute weekly agenda I ran for Lead Cookie's remote team of about 26 in 2019, built from EOS and Chet Holmes, and what has changed since.

  Company buildingEssayOct 29, 2019

• The importance of a strong company culture

  My September 2019 essay on building culture at Lead Cookie and Content Allies: why it mattered to me, and the onboarding, pay and team habits we used.

  Enterprise operationsEssaySep 4, 2019

• How to Conduct a Podcast Interview: A Host's Playbook

  How to conduct a podcast interview for a B2B show: research the guest, plan a few questions, open and close well, and ask better follow-up questions.

  B2B podcastingPractical guideJul 23, 2019

• The art of thinking through your business model

  My July 2019 questions for choosing a business model: what you want, ten-year relevance, platform risk, recurring need, agency or product, and the numbers.

  Company buildingEssayJul 16, 2019

• The problem with productized marketing services

  Why single-channel marketing services churn by design and work best as a tripwire into an agency: my June 2019 essay, from running Lead Cookie.

  Company buildingEssayJun 25, 2019

• Lessons learned for my second productized service

  My May 2019 essay on starting Content Allies after Lead Cookie: reducing platform dependence, hiring before the first sale and growing slowly on purpose.

  Company buildingEssayMay 29, 2019

• How to Nail Your Value Proposition & Avoid Common Mistakes

  My April 2019 essay on how I set Lead Cookie's value proposition: the "can you become #1 in your niche" test, three ways to niche and tips to refine it.

  Marketing strategyEssayApr 30, 2019

• What is the "Queen Bee Role" and why does it matter?

  My April 2019 essay on the Queen Bee Role from Mike Michalowicz's Clockwork, and how I took admin work off the account strategy role at Lead Cookie.

  Company buildingEssayApr 23, 2019

• Your business is a reflection of you

  My April 2019 essay on how a founder's stress and focus pass to the team and then to customers, and what my team's weekly work-life scores showed.

  Enterprise operationsEssayApr 9, 2019

• The Weekly Metrics Dashboard I Used to Run Lead Cookie

  The weekly sheet I ran Lead Cookie on: customers, billed and projected MRR, leads, calls, profit and retention, and what I would add to it today.

  Company buildingEssayMar 26, 2019

• The painful consequences of not focusing

  My February 2019 essay on running Lead Cookie, a sales role and consulting at once, what it cost, what focus changed, and how my view shifted by 2020.

  Company buildingEssayFeb 25, 2019

• How My Personal Brand Built Lead Cookie’s Revenue

  My 2019 account of how my personal brand drove Lead Cookie’s revenue through podcast relationships, and later lessons on who a podcast should serve.

  Company buildingEssayFeb 7, 2019

• How to hire rockstar virtual assistants who stay

  My process for hiring virtual assistants who stay: what to delegate, an application that tests attention to detail, what to pay and how to keep them.

  Recruitment & workforceEssayJan 21, 2019

• Sales call script: the seven-stage Lead Cookie framework

  The seven-stage sales call script behind my reported 375 calls and 154 closed deals at Lead Cookie, with supporting emails and what has changed.

  Company buildingPractical guideDec 3, 2018

• What is buyer awareness? Four stages and how to use them

  Buyer awareness is how much a buyer knows about their problem, the solutions and you. The four stages, two real examples and how to match copy and tactics.

  Marketing strategyExplainerOct 22, 2018

• Why your marketing isn’t working (Intro to the 3 M’s)

  When marketing fails, check the message, market and medium, starting with the value proposition: my 2018 essay on the Three M's, with Lead Cookie cases.

  Marketing strategyEssayFeb 14, 2018