Author
Articles by Jake Jorgovan · page 4
Entrepreneur, advisor, and company builder focused on enterprise marketing, executive search, and B2B podcasting.
273 articles · showing 73–96, current writing first
Articles
How to Run a Sales Test Assignment Before You Hire
How to design, run and score a sales test assignment: exercises by role, a rubric you can copy, fairness rules and what sales assessment tools measure.
Recruitment & workforcePractical guide
CIO Skills and Qualities: What to Look For in a Hire
What a CIO should own, how it differs from a CTO, the skills to assess and how to test them, and what strong CIO candidates look for before accepting.
Executive searchRole guide
RPO Companies: 19 Recruitment Outsourcing Providers
Compare 19 recruitment process outsourcing (RPO) providers by program size, model and published proof, with the pricing terms a few disclose.
Recruitment outsourcingShortlist · 19 companies
Workforce Transformation Consulting Firms Compared
Compare 12 workforce transformation consulting firms by what they change: organization and skills, HR and talent, or contingent workforce programs.
Enterprise operationsShortlist · 12 companies
Podcast SEO: How to Get B2B Episodes Found in Search
Podcast SEO for B2B shows: how Apple, Spotify, Google and YouTube find episodes, and what to do with names, titles, transcripts and episode pages.
B2B podcastingPractical guide
Turn B2B podcast guests into clients and partners
Choose podcast guests who match your buyers, host without pitching, plan relevant follow-up and track what converts. A practical guide for B2B shows.
B2B podcastingPractical guide
How to Interview and Hire an Account Manager
How to interview account managers: what to assess, 15 questions with signs of a strong answer, a client role-play and structured reference checks.
Recruitment & workforceRole guide
Workday Renewal Negotiation: How to Reduce Your Spend
How Workday prices a renewal, when to negotiate, the order-form terms that set your costs, and what Workday negotiation advisers offer and charge.
Enterprise operationsPractical guide
User fatigue in social ads: spot the signs and respond
Understand user fatigue in social advertising, investigate falling results, and decide when to change your creative, audience or frequency with a test.
Paid media & creatorsPractical guide
Multi-Channel Attribution: Models, MMM and Lift Tests
How multi-channel attribution splits credit across channels, which models Google and HubSpot offer, and when to add mix modeling or lift tests.
Marketing strategyPractical guide
How to Evaluate Operations Hires Before You Commit
Define what operations means in your business, then test candidates on real work, rate them on shared criteria and use the first 90 days as the last check.
Executive searchPractical guide
How to Hire an AI Engineer: Skills, Pay and Assessment
How to define an AI engineer role, decide whether to hire, grow or contract, benchmark pay and test candidates with a scorecard and a real work sample.
Recruitment & workforceRole guide
How Much Do Executive Search Firms Charge?
Retained executive search is typically priced at about a third of the hire's first-year cash pay. See the fee models, a worked example and what to agree.
Executive searchBuyer’s guide
Fractional Executives: When to Use One and What It Costs
Fractional leadership explained: when a part-time executive fits better than an interim leader or a full-time hire, what providers charge and how to start.
Fractional & interim leadershipBuyer’s guide
Podcast interview checklist: prepare B2B guests
A podcast interview checklist for B2B shows: what to send each guest and when, a pre-call agenda, the recording setup to ask for and what to do afterwards.
B2B podcasting
Fractional CTO: Costs, Services and How to Hire One
What a fractional CTO does, what 13 providers publish on price and terms, when part-time technology leadership fits, and how to choose the right one.
Fractional & interim leadershipShortlist · 13 companies
Chief AI Officer: what the role owns and how to hire
What a Chief AI Officer does, when a company needs one, how the role differs from a CTO or an AI consultant, and how to write the mandate and hire.
Executive searchRole guide
VP of Marketing vs CMO: remit, pay and how to hire
What a VP of Marketing or CMO owns, how the titles differ, how to set pay and how to run the hire, with a one-page brief and interview questions.
Executive searchRole guide
General manager interview questions, with a scorecard
Interview questions for general manager candidates, grouped by what the job needs, with what a strong answer shows, warning signs and how to score them.
Executive search
What is a micro-influencer? Definition, uses and costs
What a micro-influencer is, why follower ranges differ, the jobs they do well, what drives the cost, the disclosure rules and how to run a first test.
Paid media & creatorsExplainer
Construction Headhunters and Executive Search Firms
Compare 11 construction recruiters and headhunters for executives, project managers, superintendents and estimators, and the proof and terms each shows.
Executive searchShortlist · 11 companies
How to repurpose podcast content: a podcast-first plan
How a B2B team turns each podcast episode into articles, clips, social posts and guest assets, which ones are worth it, and how to judge the return.
B2B podcastingPractical guide
Benefits of RPO: what recruitment outsourcing delivers
What recruitment process outsourcing delivers, how RPO is priced, what you give up, and how to tell whether it fits your hiring before you sign.
Recruitment outsourcingExplainer
Healthcare Job Market: 6 Factors Shaping Hiring
Six factors driving healthcare hiring, from aging-led demand and uneven shortages to first-year turnover and burnout, with federal data and next steps.
Recruitment & workforceData roundup