Author
Articles by Jake Jorgovan · page 12
Entrepreneur, advisor, and company builder focused on enterprise marketing, executive search, and B2B podcasting.
273 articles · showing 265–273, current writing first
Articles
Building a business on someone else's platform
My January 2019 essay on the flaw in Lead Cookie: built on LinkedIn and technically against its terms, and three risk questions to ask before you build.
Company buildingEarly writing
Zero to $60k in 90 days: Launch plan for my new venture
My January 2019 plan for launching Content Allies: a $60k collected-revenue target for the quarter, three marketing channels and a March pre-sale offer.
Company buildingEarly writing
Stealing business ideas: how I modeled Lead Cookie
My 2018 essay on building Lead Cookie from borrowed frameworks and competitor research, with a five-step framework for stealing a business idea.
Company buildingEarly writing
Lessons learned from a year of evolution
My September 2015 essay: why my freelance marketing director role failed, how I handled it, and how an outreach service got paying clients in about a week.
Company buildingEarly writing
Direct outreach: why relevance wins new clients
My 2014 essay on direct outreach for freelancers: why relevance separates it from spam, with a designer's hand-delivered letters and my association emails.
Marketing strategyEarly writing
Why creatives should think twice before hiring
My 2014 essay on the Nashville video company I started at 19, why I left it, and why I told creatives not to hire employees but to raise their rates.
Company buildingEarly writing
Why everyone needs to learn marketing
My 2014 essay: marketing is storytelling, not tactics, and everyone markets themselves. A Nashville coffee shop shows how a story lets you charge more.
Marketing strategyEarly writing
Accepting Failure
My December 2013 essay on closing Telehealth PT despite prospects and signed letters of intent: no passion for what I built, and accepting that I failed.
Company buildingEarly writing
The Courage to Try
My 2013 essay on trying: a recording studio, show promotion, design for artists and artist management all failed before video production worked.
Company buildingEarly writing