UGC Agencies: 16 Firms Compared on Proof, Prices and Terms

By Jake Jorgovan, a partner in Fieldtrip, the agency group that includes inBeat and Creative Milkshake. Both are among the 16 firms below.
Published Updated 19 min read
User-generated content, or UGC, is the photos, videos and reviews that customers post about a product. In paid social the term usually means something commissioned: a short video that looks like a customer talking about the product, such as an unboxing, a routine or a quick review filmed on a phone. Brands use it because it fits the feed, and they often need a steady supply of new videos to keep their ads working. A UGC agency finds the creators, writes the brief, manages the filming and delivers videos your team can run as ads or post on its own accounts.
This guide compares sixteen UGC agencies. It groups them by how they work, shows the proof and prices each publishes, and lists what to settle on usage rights, testing and disclosure before you sign.
Compare UGC agencies by how they work
Every firm below shows a dedicated UGC service on its own site and at least one named or described client, case or testimonial. The list is not ranked and does not cover the whole market. Creator platforms and marketplaces, including those that also offer managed campaigns, such as LTK, are compared in the UGC platforms guide.
| Firm | What it makes | Proof on its site | Published price or terms |
|---|---|---|---|
| UGC ad specialists7 of 16 firms | |||
| 10X ROAS | UGC-style video ads for ecommerce brands, scripted and edited in-house | BestSelf: one video, $824,000 in sales | Not published; creative handed over within 30 days |
| Brighter Click | UGC video for Meta and TikTok ads from a vetted creator network | 1 Natural Way: 80% lower cost per lead | Package prices published (see below) |
| Crafted | Monthly UGC video ads for Shopify brands | Paperlike: $66K turned into $521K in sales on Facebook | Starting price published (see below); not taking new clients, waitlist open |
| Lauren Labeled | UGC and performance creative for DTC brands on Meta and TikTok | We're Not Really Strangers: TikTok Shop revenue up 400x in 60 days | Pricing on request; retainer videos in about three weeks if reviews and shipment cause no delays |
| The UGC Agency | Scripted UGC ads made with creators in 40+ countries | Unnamed social shopping platform: seller CPA halved, as reported by the client | Not published; typical turnaround two weeks |
| UGC SHOP | UGC video packages with Partnership Ads authorization | Portfolio filed under Candy Crush, N26 and Revolut | Package prices published (see below) |
| Viral Vertical | UGC ads, TikTok videos and product photos for ecommerce (site in French) | Two named client reviews, 2024 | Not published; small projects sometimes in under 7 days |
| Agencies that pair UGC with paid social, influencer or video work8 of 16 firms | |||
| Consultus Digital | UGC campaigns within wider digital marketing, Toronto | Client results listed on its UGC page; the page does not call them UGC work | Custom proposal |
| Creative Milkshake | Creator-led UGC ads for paid social in seven languages | N26: 65% lower cost per mobile registration | Not published |
| inBeat | UGC production tied to creative testing and paid social | Hurom: ROAS up 300%, CPA down 65% | Not published; free UGC audit offered |
| Lastnight Media | UGC and influencer-style video ads, many for mobile games | UGC videos for Royal Match, Spriggy and Retake AI | Not published |
| Moburst | TikTok and Reels UGC alongside app and influencer marketing | Influencer and app cases; no UGC production case on the pages read | Not published; 10-day turnaround including revisions |
| Neads | UGC video for TikTok and Meta, mainly for brands in France | DR SMILE: 1,150+ bookings from 60+ UGC videos | Not published |
| Stacks | UGC from creators in Ireland and the UK; can also run the Meta ads | Vital Organico: UGC for a supplement launch | Free estimate from its brief builder |
| The Influencer Marketing Factory | UGC and influencer campaigns on TikTok, Instagram and YouTube | Wild: 22 influencers, 1.8M+ views, content reused in paid media | Not published |
| Customer content and rights1 of 16 firms | |||
| User Generated Content Agency | Collecting, clearing rights for and using content real customers post | Lenovo, NBC Universal and Accor work posted in 2018 | Not published |
UGC ad specialists
7 of 16 firmsThese firms are built around producing creator videos for paid social: finding creators, writing scripts and editing the ads. Some also manage campaigns, so ask each whether it will run the ads or hand them to your team.
10X ROAS
Back to the comparison10X ROAS website, captured October 2026.
- Potential fit
- An ecommerce or DTC brand that wants UGC-style video ads with scripts, creators and editing handled
- Where it works
- Miami address on its site
- Evidence
- BestSelf case study (opens in a new tab)
One video 10X ROAS made for BestSelf's Intimacy Deck generated $824,000 in sales from 20,600 orders and was viewed more than 40 million times on Facebook and Instagram, according to its case study. The work began in 2021, when BestSelf's account relied on a few winning ads that had run for more than six months and were losing performance. Its Our Work page (opens in a new tab) adds a Polish Pops case and named testimonials from WOOOF, Polish Pops and BedJet.
Its UGC-style video page (opens in a new tab) describes partnered creators who must pass a six-step screening and a trial assignment, in-house editing, and a creative performance dashboard set up at onboarding. The homepage lists legal rights and unlimited revisions among what it covers and says all creative is handed over within 30 days. No prices are shown on the pages read.
Brighter Click
Back to the comparisonBrighter Click website, captured October 2026.
- Potential fit
- A brand that wants published package prices and usage rights in perpetuity for paid social UGC
- Published pricing
- three packages by number of videos and creators (see the price table)
- Evidence
- 1 Natural Way case study (opens in a new tab)
Brighter Click reports an 80% lower cost per lead and 399.4% more leads for 1 Natural Way, a medical equipment supplier, in a UGC launch campaign from the summer of 2024, with the UGC staying the account's top-performing ads month after month. A second case (opens in a new tab), for the skincare brand Ua Body from early 2024, reports account-wide ROAS up more than 50% while monthly ad spend grew more than threefold; that work included Brighter Click managing the ads.
Its UGC page lists 12 edited videos from four creators, delivered in 10 to 14 business days, and 18 videos from six creators in 15 to 20 business days, each in 9:16 and 4:5 formats, plus custom volume. The FAQ separately gives a standard turnaround of 10 business days from brief approval. It says every package includes full usage rights in perpetuity and at least one round of revisions, and that the firm can set up whitelisting so ads run from the creator's profile. You approve the creators before production starts.
- Ask first
- The page's search description mentions pricing from $1,250, which matches none of the packages shown, and the FAQ's turnaround differs from the package cards. Confirm the current price list and delivery commitment.
- Sources
- Brighter Click, website (opens in a new tab)
Crafted
Back to the comparison- Potential fit
- A Shopify brand that wants a monthly batch of UGC video ads and can wait for a place
- Published pricing
- a starting price for its packages (see the price table)
- Evidence
- case studies (opens in a new tab)
Crafted's case list reports that its creative for Paperlike hit a 7 ROAS at the top of the funnel, turning $66K into $521K in sales on Facebook, and Paperlike's CMO, Sebastian Geis, is quoted on its homepage. Other cases cover Vivoo, LARQ and Larson Jewelers.
The homepage says Crafted plans, shoots and edits UGC video ads for ecommerce brands, selects creators from a community of more than 2,000 members and delivers content "in as little as 4 weeks". It reports more than 2,000 video ads made for more than 100 brands and gives a starting price of $3K for its UGC video ad packages. Because of demand, it says it is not taking on new clients; brands can join a waitlist. It describes its ads as "guaranteed to increase your ROAS" and offers creative "guaranteed to convert, or your money back", without publishing the conditions.
- Ask first
- What do the ROAS and money-back guarantees cover, how is success measured, over what period, and what triggers a refund?
- Sources
- Crafted, website (opens in a new tab)
Lauren Labeled
Back to the comparisonLauren Labeled website, captured October 2026.
- Potential fit
- A large DTC brand on Meta and TikTok that wants a senior-staffed creative partner
- Evidence
- We're Not Really Strangers case study (opens in a new tab)
Lauren Labeled says its content for the card game We're Not Really Strangers grew the brand's TikTok Shop revenue 400 times in 60 days, in a case posted in September 2025; one product sold out from two of its videos. Its homepage lists brands including Mandala Scrubs, Pact, Haus Labs and TruSkin.
Its Work With Us page (opens in a new tab) describes a boutique UGC and performance creative agency, founded in 2021, with an 86% client retention rate, and says it sends deliverables and pricing within 24 hours of an inquiry. That page says it works with brands spending $400,000 or more a month on paid advertising; its homepage FAQ says $100,000 or more a month on Meta or TikTok. Its homepage FAQ says retainer clients get new videos in about three weeks, provided reviews and product shipment cause no delays; deliverables include raw footage and full usage rights. The homepage says most brands hit a wall every six to eight weeks when their top ads fatigue, and offers a continuous production cycle to replace them.
- Ask first
- Which monthly ad-spend level do you require for a retainer?
- Sources
- Lauren Labeled, website (opens in a new tab)
The UGC Agency
Back to the comparisonThe UGC Agency website, captured October 2026.
- Potential fit
- A brand that needs UGC ads in several countries or languages within about two weeks
- Where it works
- creators in more than 40 countries (its site)
- Evidence
- case studies (opens in a new tab)
The UGC Agency's headline case is under NDA: seller-acquisition ads for a large social shopping platform in Spain, France, Germany and Italy, made with 32 creators, after which it says cost per seller acquired halved, "as reported by the client". Named work includes ads for happn in the UK and a Philips Hue campaign made in autumn 2024, and Jonathan Barritt of Exinity is quoted on its homepage.
Its how-it-works page (opens in a new tab) describes six steps from brand analysis to delivery: creators matched from a network of more than 30,000, usually within 24 hours, raw footage within a week of brief approval and a typical turnaround of two weeks. Usage rights for paid and organic use are agreed upfront. Its FAQ says it makes the ads and your team or agency runs them, with Spark Ads or Partnership Ads set up with the creator if you want them. No price list is published; the monthly budget options on its inquiry form start at $3,500 to $7,500.
UGC SHOP
Back to the comparisonUGC SHOP website, captured October 2026.
- Potential fit
- A brand that wants to try UGC with a small fixed-price package before committing to more
- Published pricing
- four packages (see the price table)
- Evidence
- portfolio (opens in a new tab)
UGC SHOP's portfolio is filed under brands including Candy Crush, N26 and Revolut, and its homepage carries testimonials from clients identified by first name and role. Its two founders came from affiliate marketing, and the firm frames its work around direct-response ads.
It sells packages from its site. The trial gives two videos from one creator; the growth package gives four short-form videos of up to 35 seconds from two creators, with Partnership Ads authorization so ads can run from the creator's account. Both include unlimited usage rights and one format, with extra formats at $50 a video. Its FAQ (opens in a new tab) says brands own the content they buy, final videos arrive 7 to 10 business days after the creators receive the product, and one revision is included. That revision covers editing; a reshoot needs an error against the approved brief, and requirements added after the brief do not qualify for free revisions. For reasonable dissatisfaction it offers a revision, a new video or a refund, but no refund for a package the brand no longer needs.
Viral Vertical
Back to the comparisonViral Vertical website, captured October 2026.
- Potential fit
- A French-speaking ecommerce brand that wants UGC ads and product photos from one studio
- Where it works
- Lisbon studio; site in French, and the team says it speaks French, English and Portuguese
Two client reviews on Viral Vertical's homepage, both with names, praise its work: Guillaume Taieb (October 2024) mentions a "great portfolio of UGC actors" and timely delivery, and Myriam Esnault (February 2024) says its social ads, including UGC, let her brand launch an always-on Meta campaign. Neither names a company. The same page reports €15M generated by its creative and an average ROAS of 3, without a method.
The site describes an in-house UGC agency making psychology-led UGC ads, TikTok videos, Reels, product videos and photos for DTC ecommerce brands. Its reviews page (opens in a new tab) says small projects are sometimes delivered in under seven days and that it aims to deliver larger ones within 30 days. No prices are shown on the pages read.
Agencies that pair UGC with paid social, influencer or video work
8 of 16 firmsThese firms produce UGC as part of a wider service. Some manage paid media or influencer campaigns, and others specialize in video production, so confirm who will run the ads and how results feed the next brief.
Consultus Digital
Back to the comparisonConsultus Digital website, captured October 2026.
- Potential fit
- A Canadian business that wants UGC campaigns run alongside its wider digital marketing
- Where it works
- Toronto
Client results listed on Consultus Digital's UGC page include a 2,900% ROAS increase for Bow City Storage and $420K in online sales within 10 months for Spieth America. The page does not say these were UGC campaigns, and the linked case studies (opens in a new tab) describe wider marketing work.
Its UGC service covers campaign creation with creators and influencers, content guidelines, review and moderation of what creators submit, and analytics. Pricing is a custom proposal.
- Ask first
- Which of your case studies used UGC, and what did the creators produce?
- Sources
- Consultus Digital, website (opens in a new tab)
Creative Milkshake
Back to the comparisonPart of Fieldtrip, in which the author is a partner
Creative Milkshake website, captured October 2026.
- Potential fit
- A brand running paid social in several European languages that wants UGC tested against its branded ads
- Evidence
- N26 case study (opens in a new tab)
Creative Milkshake reports a 65% lower cost per completed mobile registration for the mobile bank N26 in Spain, from diversified UGC, comparative testing and Meta campaign optimization. Its case describes Brand Lift and Conversion Lift studies that compared UGC with N26's branded ads. Philippe Rozier, N26's global paid social lead, is quoted on the result.
Its UGC ads page describes sourcing, briefing and managing creators for high-volume paid social, in formats such as founder-led explainers, before-and-after breakdowns, objection-handling testimonials and screen-recorded walkthroughs. It offers ads in English, Spanish, German, French, Dutch, Italian and Portuguese. No prices are shown on the pages read.
inBeat
Back to the comparisonPart of Fieldtrip, in which the author is a partner
- Potential fit
- A consumer brand or app that wants a steady flow of UGC tied to performance testing and media buying
- Evidence
- Hurom case study (opens in a new tab)
Hurom, a juicer brand whose ads had become fatigued and discount-led, saw return on ad spend rise 300% and cost per acquisition fall 65%, according to inBeat's case. The work combined health-focused UGC tested as a series of variations with an influencer program, an embedded creative strategist and a rebuilt full-funnel paid media strategy. For Native, a Procter & Gamble personal care brand, its case study (opens in a new tab) reports more than 1,000 photo and video assets across five collection releases, 200% of the original content target.
Its UGC page covers creator sourcing and casting, scripts and hooks, production for paid and organic social, whitelisting and Spark Ads, and reporting by creator, hook and concept. Its FAQ says usage rights and licensing terms are defined before production begins. Pricing is not published; the page offers a free UGC audit.
Lastnight Media
Back to the comparisonLastnight Media website, captured October 2026.
- Potential fit
- A mobile game or app that wants UGC and influencer-style video ads
- Where it works
- studio in Woolloongabba, Queensland, Australia
Royal Match, Spriggy, Retake AI and Blackout Bingo are among the brands whose UGC videos Lastnight Media shows, with a note on the format of each; it publishes no results figures. Mobile game ads are one of the two services in its navigation.
Its UGC FAQ describes in-person production with local actors and professional equipment, and its About page (opens in a new tab) lists a founder and creative director, a producer and scriptwriter, a head of post-production, a talent manager and two editors. No prices are shown on the pages read.
Moburst
Back to the comparisonMoburst website, captured October 2026.
- Potential fit
- A mobile app that wants TikTok and Reels UGC alongside app marketing and paid media
On its UGC page, Moburst offers a 10-day turnaround including revisions from a network of TikTok and Instagram Reels creators, whose content is posted on the brand's own channels and used by its creative team for ads. The case studies on that page and its Work page (opens in a new tab) are influencer, media and app campaigns, such as 23,125 installs for Giftful between October and December 2024; no UGC production case is identified on the pages read.
The monthly budget options on its inquiry form start at "Up to $10k". No prices are shown on the pages read.
- Ask first
- Which campaigns used your UGC creators, and what did they produce?
- Sources
- Moburst, website (opens in a new tab)
- Potential fit
- A brand selling in France that wants UGC video for TikTok and Meta
- Where it works
- France (site in French and English)
- Evidence
- DR SMILE case study (opens in a new tab)
Neads reports more than 1,150 bookings at a €1.79 CPM for the aligner brand DR SMILE, from more than 60 UGC videos made with 15 creators: first a nine-video TikTok program, then about a dozen organic and paid videos a month. The case was posted in June 2023. On its UGC page, Camille Béal of Santarome Bio says the brand's Meta ROAS doubled.
The UGC page reports more than 200 customers and more than 5,000 videos produced, describes a process of casting, briefing, shooting and editing, and says Neads is certified as a TikTok Creative Partner. Clients shown include Nivea, Yves Rocher and Crédit Agricole. Its own prices are not published, but its FAQ estimates that UGC agency fees start at around €1,000 to €3,000 a project for simpler work and reach €5,000 to €15,000 or more for complex campaigns with several creators.
Stacks
Back to the comparisonStacks website, captured October 2026.
- Potential fit
- A brand selling in Ireland or the UK that wants local creators and the ads run by the same team
- Where it works
- Dublin; creators in Ireland, the UK and the US
- Evidence
- Vital Organico case study (opens in a new tab)
Stacks sourced UK and Irish creators for educational, testimonial and lifestyle videos for the Irish supplement brand Vital Organico, secured full usage rights and ran the Meta campaigns for a product launch. The case describes a significant lift in sales without giving a figure.
Its UGC page offers more than 400 vetted creators across Ireland, the UK and the US. Brands post a brief, creators apply to it, and a brief builder returns a free price estimate. Its FAQ (opens in a new tab) says first assets can typically launch within two to three weeks once assets, access and approvals are in place, and that timing for new UGC sourcing varies with volume and creator availability.
The Influencer Marketing Factory
Back to the comparison- Potential fit
- A brand that wants UGC and influencer posts from one agency
- Evidence
- Wild case study (opens in a new tab)
The Influencer Marketing Factory's campaign for the refillable deodorant brand Wild used 7 TikTok and 15 Instagram creators, reported more than 1.8 million views and reused the content as paid media assets; the case was posted in October 2025. Its other published cases (opens in a new tab) are influencer campaigns, for brands such as Photomath, Airalo and FOREO.
Its UGC page covers the creative brief, platform choice, creator selection and product shipping, for unboxings, app demos, launches and reviews, and says the agency handles creator agreements and media rights. No prices are shown on the pages read.
Customer content and rights
1 of 16 firmsThis firm works with content that real customers and employees post. The other firms on this list commission videos from paid creators.
User Generated Content Agency
Back to the comparisonUser Generated Content Agency website, captured October 2026.
- Potential fit
- A brand that wants to use what its own customers or employees post, with the rights cleared
This agency's published work dates from 2018: posts on story mining with Lenovo, employee-generated content with NBC Universal and social media playbooks with Accor. Testimonials are attributed to Time Inc and Omnicom, and the newest post on its homepage was published in January 2019.
Its services page (opens in a new tab) lists story mining, moderation, UGC content rights collection, social out-of-home and employee-generated content, and it calls itself a technology-based agency. Its founder is also described as global director of TINT, a UGC platform. No prices are shown on the pages read.
- Ask first
- Who on the current team would run the work, and what recent programs can you show?
- Sources
- User Generated Content Agency, website (opens in a new tab)
What UGC agencies charge
Three firms publish package prices or a starting price, and two more show the monthly budget ranges they ask about. Neads publishes an estimate of typical UGC agency fees. The other firms show no prices on the pages read. Here is what the pages showed in October 2026.
| Firm | Price or budget | What it includes | Turnaround stated |
|---|---|---|---|
| UGC ad specialists5 of 6 firms | |||
| Brighter Click | $4,500; $6,500; from $7,500 | 12 videos from four creators; 18 from six; or custom volume; 9:16 and 4:5 formats; usage rights in perpetuity | 10 to 14 or 15 to 20 business days (FAQ: 10) |
| Crafted | From $3K | UGC video ad packages; contents not listed | Content in as little as 4 weeks |
| Lauren Labeled | No price list; its pages describe clients spending $100,000+ or $400,000+ a month on ads | Pricing sent within 24 hours of an inquiry; raw footage and full usage rights on retainers | About three weeks for retainer videos, if reviews and product shipment cause no delays |
| The UGC Agency | Enquiry form options from $3,500 to $7,500 a month | Budget ranges only | About two weeks |
| UGC SHOP | Trial $850; Growth $2,400; Scale $6,300; Creative Engine $12,400 | Trial: two videos from one creator. Growth: four videos from two creators, with Partnership Ads authorization. Both with unlimited usage rights | 7 to 10 business days after creators receive the product |
| Agencies that pair UGC with paid social, influencer or video work1 of 6 firms | |||
| Moburst | Enquiry form options from up to $10k a month | Budget ranges only | 10 days including revisions |
A price per video means little on its own. Compare quotes on the number of creators and videos, the length and formats of each video, how many revisions are included, where and for how long you may use the content, and whether ads can run from the creator's account. Brighter Click includes usage rights in perpetuity and UGC SHOP lists unlimited usage rights; inBeat and The UGC Agency agree rights before production.
Why one batch of UGC is not enough
In 2020 I wrote about Andrew Chen's law of shitty click-through rates: "every marketing tactic is great when it starts, but then everyone starts doing it and people become immune to the tactic." I was describing cold email at the time. For creator ads, I'd apply the same lesson on a smaller scale: plan how the content will be refreshed when a winning video starts to lose its effect.
The agencies' own cases show it. Hurom came to inBeat with ads that had become fatigued, and BestSelf's account relied on winners that had run for more than six months and were losing performance before 10X ROAS added a steady flow of new UGC. The guide to ad fatigue explains how to spot it.
So I'd judge a UGC agency less on its best video than on how it finds the next one: how many new creators and concepts it tests each month, how it reads the results, and how quickly it replaces an ad that is fading. Start with a paid test on one channel, keep what works and scale that before adding the next platform.
What to settle before you sign
Decide what kind of UGC you are buying
Most agencies here commission paid creators to make videos for your brand to use in ads. Influencer posts run on the creator's own audience, and customer content is what real buyers post. Say which you need, and whether the agency will also run the ads or hand the videos to your team. If you want creators posting to their followers, compare influencer marketing agencies as well.
Put usage rights and whitelisting in writing
Agree where the content may run (paid ads, organic posts, your website, email, retail), for how long, and whether ads may run from the creator's account through Partnership Ads, Spark Ads or whitelisting. "Unlimited" and "in perpetuity" are worth having on the contract, not only on the website.
Ask how creators are found and vetted
Ask how creators join the network, whether you approve each one before filming, and what happens if a creator drops out. Ask for samples from creators who match your customer.
Ask how testing shapes the next batch
A good brief names the hooks, angles and formats to test. Ask how the agency reports results by creator, hook and concept, and how those results change the next brief.
Agree who handles disclosure
The FTC's guidance for influencers (opens in a new tab) says creators should disclose a financial relationship with a brand, including free or discounted products, when they mention its products. That matters when creators post your content on their own accounts or ads run from their handles. Ask the agency how it briefs creators on disclosure, and confirm your obligations with your own counsel.
- Do you produce the videos only, or also run and test the ads?
- How do creators join your network, and do we approve each creator before filming?
- How many creators, videos, formats and revisions does the quote include?
- Where and for how long may we use the content, and can ads run from the creator's account?
- What is the turnaround from approved brief to final files, and does it include shipping product to creators?
- Which of your cases are UGC work for brands like ours, and can we speak to one of those clients?
- How do you report results, and how do they change the next batch?
- How do you make sure creators disclose their relationship with us?
- Who manages our account, and how often will we review production and results together?
- What production capacity can you commit to during launches or seasonal peaks?
Sources and method
How this list was made
Each firm's homepage, UGC service page, case or testimonial pages and any pricing or FAQ page were read on October 6, 2026. A firm is listed where its own site shows a dedicated UGC service and at least one named or described client, case or testimonial. Figures, client names and prices are the firms' own claims.
Firm pages read October 6, 2026

Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.
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