Top 21 Paid Media Agencies to Work With in 2024 [Updated in October]

Top 12 Paid Media Agencies to Work With in 2024 [Updated]

Having a strong online presence is crucial for any business to succeed.

And that’s where paid media agencies come in — they help you create and execute effective marketing campaigns that will help you reach your target audience and fuel your growth. 

As marketing grows in popularity, there are many new paid media agencies emerging.

And it’s also getting harder to choose the right agency for your business.

Because of that, I’ve done the research and compiled a list of top paid media agencies in the game. 

I’ll give you an overview of each paid media agency’s strengths and what makes them stand out from other agencies out there. Let’s find an agency that’s the best fit for your business and its unique needs!

 
 

Benefits of Paid Media

Why would you even use paid media to grow your business? 

Essentially, paid media is any form of advertising where you pay to get your message in front of your target audience. This could include things like social media ads, PPC, influencer marketing, or sponsored content.

One of the biggest advantages of paid media is that it allows you to reach a highly targeted audience.

Unlike traditional advertising methods, where you're essentially throwing your message out there and hoping it resonates with someone, with paid media, you can specifically target people based on their demographics, interests, and behaviors. This means you're much more likely to get your message in front of people who are actually interested in what you have to offer.

Paid media is also highly measurable.

With tools like Google Analytics, Google Ads, Google Data Studio, and native analytics dashboard for social media platforms, you can track exactly how many people are seeing your TikTok or Facebook ads, how many are clicking through to your website, and even how many are converting into customers.

This data allows you to continually optimize your campaigns to get the best possible results.

While it's true that you often have to pay for each click (PPC) if you're targeting the right people and your ads are compelling, you can actually end up getting a great return on investment. You can set daily or weekly budgets, easily control your spending and make sure you're not going over budget.

With paid media, you always know how much a campaign is going to cost and plan your budget accordingly. 

 

Why Should You Work with a Paid Media Agency

Working with a paid media agency means you're working with experts who know the ins and outs of digital advertising.

These agencies have the experience and knowledge to create and execute effective campaigns that will help you reach your target audience and achieve your goals. They'll take care of everything from ad creation to targeting, monitoring, and optimization so that you can focus on other important aspects of your business.

If you're not experienced in digital advertising, it can be a steep learning curve to figure out what works and what doesn't. This can result in wasted time and money on campaigns that aren't effective.

However, when you work with a paid media agency, they'll use their expertise to create campaigns that are optimized for success from the start.

Working with a paid media agency will also give you access to the latest technology and tools. Agencies are constantly staying up-to-date with the latest trends and advancements in digital advertising, which means they have access to the latest tools and technology.

This can help your campaigns perform even better and give you an edge over the competition.

 

Top Paid Media Agencies: The Overview

So, I've rounded up some of the top paid media agencies for you to check out. They all offer a range of services, but each agency has its own specialty that makes them unique.

The cool thing is that they all have different pricing and processes that you can consider when choosing the right agency for your business. To make the final decision, I suggest reaching out to 2-3 of them and hopping on a call to see which one feels like the best fit for you.

And here's the best part — all of these agencies offer free discovery calls, so you can get to know them better and figure out if they're the right fit for your business needs.

 

inBeat is a paid media agency that uses UGC and micro-influencers to create top-performing ads.

Why choose inBeat as your paid media agency:

inBeat’s services are designed to help you get the most out of working with influencers.

Their specialty is working with micro-influencers (from 4,000 to 20,000 followers on social media). And why is this great for your business?

Micro-influencers have a hyper-engaged audience which is great for advertising, especially if your goal is to increase conversions.

inBeat has a large pool of micro-influencers they have worked with over different social media platforms and are specialized in connecting you with the ones that will help you grow your business. 

When you hire them, they’ll take care of discovery, negotiation, payments, and agreements between you and micro-influencers. All you have to do is to communicate your goals clearly and watch your sales skyrocket. They aren’t after vanity metrics such as reach and impressions but metrics that fuel your business’s growth — revenue, sales & conversions. 

What is also really important, especially if this is your first time using this kind of service, is that inBeat measures your success. You’ll be able to track your success, compare goals and KPIs, and get tangible results.

Noteworthy results:

  • NielsenIQ slashed Paid Media CPAs by 75% with inBeat with a creative UGC strategy using TikTok ads resulting in 100k + downloads/month.

  • Nordstrom partnered with fast-growing DTC brand Wildfang to add a non-binary clothing line to their e-commerce.

  • Dormani Group — 200k+ unique views, 50+ unique content pieces, 250% + web traffic.

  • Phone Loops — 300+ unique content pieces, 250k+ unique engagements, 80%+ increase in ROAS.

 

NoGood is a paid media powerhouse that creates highly effective paid social and PPC search campaigns. They are known for their data-driven approach and relentless focus on optimizing for growth at every stage of the funnel. Their expertise spans across a range of platforms, connecting you with your audiences on TikTok, Instagram, Facebook, LinkedIn, Snapchat, and more.

NoGood has a rapid experimentation process. They identify the perfect mix of audience, message, and channel, driving down costs while maximizing returns. Besides, their AI-driven approach enhances creative experiences and deepens your campaign’s impact by analyzing large datasets. Basically, NoGood ensures that you only put into action the most effective strategies.

Industries: SaaS, eCommerce, B2B, Technology, Retail, Finance

Notable Clients: Invisibly, JVN Hair, Steel Series, Intuit, Check Sammy, Merlin

Key Services:

  • PPC & Paid Search: Google Ads, Bing Ads, YouTube Ads

  • Paid Social: Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads

  • SEO & CRO: Keyword Research, Retargeting, Conversion Rate Optimization

  • Creative & Branding: Multimedia Content Creation, Video Marketing

  • AI-Powered Insights: Leveraging AI for predictive analytics and creative optimization

Reason to Work with NoGood: Whether you’re looking to boost brand awareness, grow a community, or drive conversions, NoGood offers precision-targeted campaigns, expert social placement, and performance-driven optimization. Their solutions cater to competitive startups and Fortune 500 companies alike.

 

Cedarwood Digital is a full-service digital marketing agency that aims to help your business improve its online visibility through various channels, including organic, earned, and paid media.

As an award-winning agency, Cedarwood Digital has a track record of successful campaigns and expertise in various digital marketing techniques, such as search engine optimization (SEO), content marketing, social media advertising, and more. 

Why choose Cedarwood Digital as your paid media agency:

Cedarwood Digital offers a personalized approach to working with clients, taking the time to understand your business's unique needs and tailoring their services accordingly. They are extremely result-driven, constantly monitor results and optimize the campaigns to improve your ROI. 

The main services they offer are PPC, social ads, display advertising, and Google shopping. If you want to reach your audience instantly without waiting for SEO to kick off, paid media may be your best bet. 

Noteworthy results:

  • Born Ugly — 142% increase in conversions, 20% reduction in CPA .

  • ChrisElli — 200% increase in revenue.

  • Cycle SOS — 92% increase in conversion rate.

  • Google & Microsoft partners.

 

Disruptive Advertising is a paid media agency that focuses on purpose-driven businesses. Besides paid media, they also do SEO, email management, and creative strategy. 

Why choose Disruptive as your paid media agency:

With a wide range of paid media services such as Google Ads, social ads, Youtube ads and motion ads, Disruptive can help you reach new heights in online visibility on multiple channels. They have clear processes that are proven to get results, and they take pride in helping good businesses become great.

Noteworthy results:

  • 4.8 average rating on Clutch.

  • 90 clients for 4 years or more.

  • $450M+ annual ad-spend managed for clients.

 

Grow My Ads is a paid media agency that puts a strong emphasis on Google Ads. It’s their specialty, and they have 90-Day Growth Sprints that will get you results quickly. 

Why choose Grow My Ads as your paid media agency:

Grow My Ads mainly focuses on getting you the most bang for your buck.

This means you can expect great ROI, improved ROAS, and prioritize your profit.

How do they achieve that? By evaluating, strategizing, executing, and optimizing your Google Ads campaigns. 

Noteworthy results:

  • 4.9 average rating on Clutch.

 

Digital Silk is a result-driven creative digital agency that will help you build a strong brand online.

They’re an award-winning full-service marketing agency that also offers custom web design & development services.

Why choose Digital Silk as your paid media agency:

When it comes to paid media, Digital Silk offers a wide range of services, including influencer marketing, social media advertising, PPC, and powerful strategy.

They serve different industries and a wide range of clients, from start-ups to Fortune 500 companies.

Noteworthy results:

  • Telly Awards Winner.

  • MARCOM Awards.

  • Horizon Interactive Awards.

 

Straight North takes your business in the right direction by providing SEO, PPC, and web design services. They can help you get qualified leads and increase traffic and conversions for e-commerce websites. 

Why choose Straight North as your paid media agency:

Straight North serves a wide range of clients, from agriculture businesses to pharmaceuticals.

When it comes to paid media services, they offer PPC management, including Google Adwords, free PPC audit, and consulting. They also do social media advertising and display ads. 

Noteworthy results:

  • Grove Dental Associates — CPL down 86%, 300% increase in leads.

  • EZLinks — ROAS of $13.20, 124.85% increase in revenue.

 

The team at Adcore provides versatile digital marketing solutions, and they are extremely performance-driven. 

Why choose Adcore as your paid media agency:

Adcore does real-time analysis of your online presence and identifies gaps and opportunities to achieve tangible results.

Technology is the core of everything they do, and they take pride in providing clients with “effortless” marketing. 

Noteworthy results:

  • Google partner.

  • Meta Business partner.

  • HubSpot Solutions partner.

  • Microsoft Advertising Channel partner of the year 2022.

  • 74% of clients doubled their ROAS.

The Pixated team consists of performance marketing and web design specialists that can help you grow your visibility and reach a wider audience. 

Why choose Pixated as your paid media agency:

As your paid media agency, Pixelated will help your brand get the results and recognition it deserves.

They offer PPC advertising and Facebook ads as their main services and act as your growth partner. 

Noteworthy results:

  • Shopify partner.

  • Meta Business partner.

  • Google partner.

 

Dragonfly is a full-service marketing agency that creates tailored strategies to help their clients reach new heights and supercharge their growth. 

Why choose Dragonfly as your paid media agency:

Dragonfly focuses on agile digital marketing solutions that will get you up to speed, and they offer SEO, PPC, and social media advertising as their main services.

With clients ranging from start-ups, ecommerce stores to law firms — there isn’t an industry Dragonfly hasn’t tackled. 

Noteworthy results:

  • 5.0 rating on DesignRush.

 

The Media Captain has helped their clients improve their online presence since 2010. They are a full-service marketing agency that goes over and beyond to achieve results for clients. 

Why choose The Media Captain as your paid media agency:

The Media Captain can help you with PPC, Google Shopping, social media ad creation, monitoring, and optimization.

As your paid media agency, The Media Captain will make sure to increase your profits, select the right channels and analyze the ROI to optimize performance. 

Noteworthy results:

  • Voted a Top 1% Agency by Clutch and UpCity.

  • 19:1 ROAS for Cincy Favorites.

  • AMEDISYS 402% increase in online leads.

 

PBJ Marketing is an award-winning digital marketing agency with a strong focus on paid media, SEO, website design, content marketing, and conversion rate optimization. They are known for their strategic and impactful marketing services that cater to a diverse range of industries.

Why choose PBJ Marketing as your paid media agency:

The agency specializes in a range of paid media services including search and social media advertising.

They are experts in designing and executing targeted remarketing campaigns.

Plus, the team utilizes advanced strategies in display advertising to maximize brand exposure.

Also, PBJ Marketing prefers data-driven decisions to optimize ad performance and achieve significant results.

Noteworthy results they achieved for their clients:

  • 2,136% increase in Instagram likes.

  • 22% year-over-year sales increase.

  • 40% increase in return on ad spend.

  • 146% increase in revenue.

  • 25x more customer leads.

  • 353% improved click-through rate.

 

NinjaPromo stands out for its expertise in paid media strategies. They are renowned for crafting targeted campaigns that effectively utilize PPC, paid social, and other paid media tactics on numerous platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Bing Ads, and Amazon Ads. 

Why choose NinjaPromo as your paid media agency:

NinjaPromo has expertise in business-to-business, cryptocurrency, NFT, and startup marketing, tailoring strategies to each sector.

They offer comprehensive services including social media, SEO, PPC, and influencer marketing, providing a full spectrum of digital marketing solutions.

The agency has a strong focus on ROI maximization in ad spend, employing proven formulas for revenue growth.

Noteworthy results:

  • The agency has 10+ digital marketing awards on its win-wall.

 

Marcel Digital is a Chicago-based agency specializing in paid media management, helping businesses optimize their advertising spend across various digital platforms. 

Their team leverages data-driven strategies to enhance visibility and drive targeted traffic to maximize ROI.

Why choose Marcel Digital as your paid media agency:

Choosing Marcel Digital as your paid media agency means partnering with experts who prioritize transparency, tailor campaigns to your unique business goals, and focus on continuous optimization.

Their comprehensive approach integrates advanced analytics with creative strategies, ensuring that every dollar spent contributes effectively to your business growth.

Noteworthy results:

  • Increased ROI by 150% for a retail client within six months

  • Reduced cost-per-click by 40% while maintaining lead quality for a B2B client

  • Successfully managed over $50 million in ad spend across various industries

 

IDX is a digital marketing agency specializing in paid media campaigns that drive qualified traffic and generate leads for businesses across various industries. Their team uses advanced targeting and precise campaign management to ensure that advertising budgets yield the highest possible returns.

Why choose IDX as your paid media agency:

Choosing IDX as your paid media agency means benefiting from their extensive experience in creating customized campaigns that align with your business objectives. 

They emphasize a collaborative approach, ensuring your goals are met through continuous optimization and strategic adjustments.

Noteworthy results:

  • Increased conversions by 120% for a healthcare client within three months

  • Achieved a 35% reduction in cost-per-acquisition for a real estate firm

  • Generated over 10,000 high-quality leads for a tech startup in the first year

 

Impression is a digital marketing agency specializing in paid media, offering strategic campaign management to help businesses grow their online presence and achieve measurable results. They focus on delivering targeted ads that reach the right audience at the right time, maximizing the impact of your advertising budget.

Why choose as your paid media agency:

Choosing Impression as your paid media agency ensures you’ll receive a data-driven approach backed by a team of experts committed to driving your business's growth.

Their tailored strategies and ongoing optimization make them a reliable partner for achieving sustained success in digital advertising.

Noteworthy results:

  • Increased online revenue by 200% for an e-commerce client within six months

  • Achieved a 50% reduction in cost-per-click while doubling conversion rates for a financial services client

  • Successfully managed over £10 million in annual ad spend, consistently delivering positive ROI across various sectors

 

Single Grain is a performance-focused digital marketing agency specializing in paid advertising, helping businesses grow their online presence and revenue through expertly managed campaigns. They leverage a combination of data analytics and creative strategies to ensure that every ad spend drives maximum results.

Why choose Single Grain as your paid media agency:

Choosing Single Grain as your paid media agency means partnering with a team that prioritizes transparency and measurable outcomes. 

They are committed to optimizing your campaigns through continuous testing and adjustments, ensuring your advertising dollars generate the highest possible ROI.

Noteworthy results:

  • Increased e-commerce revenue by 300% for a retail client within one year

  • Reduced customer acquisition cost by 40% for a SaaS company

  • Managed over $30 million in annual ad spend, consistently delivering high-impact results across multiple industries

 

Uncommon Logic is a digital marketing agency specializing in paid media services, focusing on driving measurable business growth through meticulously crafted and optimized advertising campaigns. They are dedicated to helping businesses achieve significant ROI by aligning their ad strategies with their unique business goals.

Why choose Uncommon Logic as your paid media agency:

Choosing Uncommon Logic as your paid media agency means working with a team that is committed to transparency, data-driven decision-making, and continuous optimization. 

They prioritize understanding your business inside and out, ensuring their strategies perfectly align with your long-term objectives.

Noteworthy results:

  • Increased lead volume by 250% for a B2B client while maintaining cost efficiency

  • Achieved a 35% increase in conversion rates for an e-commerce brand within three months

  • Successfully managed and optimized over $100 million in ad spend across diverse industries

 

26 Characters is a digital marketing agency that excels in paid media services, offering comprehensive campaign management to help businesses achieve their advertising goals and maximize ROI. Their approach combines creative strategies with data-driven insights to deliver targeted ads that resonate with the right audiences.

Why choose 26 Characters as your paid media agency:

Choosing 26 Characters as your paid media agency ensures a partnership with a team that has a strong focus on transparency, innovation, and results.

They work closely with clients to tailor campaigns to specific business needs, continuously optimizing to ensure the most effective use of your advertising budget.

Noteworthy results:

  • Increased online sales by 180% for an e-commerce client within six months

  • Reduced cost-per-lead by 50% for a financial services firm

  • Successfully managed campaigns generating over 5 million impressions for a consumer goods brand

 

Mediatative is a digital marketing agency specializing in paid media services, helping businesses enhance their online presence through targeted and effective advertising campaigns. Their team combines strategic planning with data analysis to ensure that each campaign delivers maximum impact and ROI.

Why choose Mediatative as your paid media agency:

Choosing Mediatative as your paid media agency means collaborating with a team that is dedicated to achieving your business goals through precision targeting, transparent communication, and continuous optimization. 

Their comprehensive approach ensures that your ad spend is used efficiently, driving measurable results.

Noteworthy results:

  • Increased click-through rates by 60% for a tech company within three months

  • Reduced cost-per-acquisition by 35% for a healthcare client

  • Managed multi-channel campaigns that led to a 150% increase in lead generation for a B2B company

 

Vizion Interactive is a digital marketing agency specializing in paid media services, designed to help businesses boost their online visibility and drive targeted traffic through expertly managed campaigns. They focus on creating data-driven strategies that maximize the effectiveness of every advertising dollar spent.

Why choose Vizion Interactive as your paid media agency:

Choosing Vizion Interactive as your paid media agency means partnering with a team that emphasizes transparency, strategic insights, and continuous optimization. 

They work closely with clients to develop customized campaigns that align with specific business objectives, ensuring sustained growth and high ROI.

Noteworthy results:

  • Increased online conversions by 200% for an e-commerce client within six months

  • Achieved a 40% reduction in cost-per-click while maintaining lead quality for a B2B company

  • Successfully managed and optimized over $20 million in ad spend, consistently delivering strong results across various industries

 

How to Choose the Right Paid Media Agency

Choosing the right paid media agency can be a daunting task, but with this list of top paid media agencies, I’m sure you’ll find one that suits your business. Based on this information, you probably already have a favorite paid media agency or even multiple.

The good thing is that you can reach out to them, set up an initial meeting, and ask them any questions you may have. All of these agencies offer free initial calls. 

Here are the questions you can ask them on the call:

  1. What types of paid media do you specialize in? — This will help you understand if the agency has expertise in the specific areas you need help with, such as social media advertising, search engine marketing, display advertising, or other forms of paid media.

  2. Can you share examples of successful campaigns you've run for similar clients? — Seeing examples of the agency's work can help you understand if they have a track record of success and if their approach aligns with your business goals.

  3. How do you measure the success of your campaigns? — Understanding how the agency measures success and what metrics they use to evaluate campaigns can help you set expectations and track progress.

  4. How do you charge for your services? — Ask about the agency's pricing structure, whether it's based on a percentage of ad spend or a flat fee, and what services are included in that pricing.

  5. How do you communicate with clients and provide updates on campaign performance? — It's important to understand how the agency communicates with clients and how often they provide updates on campaign progress and results.

  6. What level of involvement do you expect from me or my team? — Understanding what is expected of you and your team can help ensure that you are able to provide the necessary support to the agency and that everyone is aligned on goals and expectations.

  7. Can you walk me through your process for creating and executing campaigns? — Getting a sense of the agency's process can help you understand how they work and what you can expect in terms of timelines and deliverables.

 

Frequently asked questions

  • Picture a team of digital advertising pros, laser-focused on managing and jazzing up your online ads.

    That's a paid media agency for you! They're wizards in Pay-Per-Click (PPC), social media advertising, display ads, and more.

  • I've done my homework. The list is handpicked based on a mix of things: who their clients are, what their clients say about them, how many of their campaigns have hit the jackpot, any industry awards they've bagged, and their general street cred in the market.

  • Absolutely! I've scanned the globe to bring you the best in the business, no matter where they're based.

  • These agencies are like a Swiss Army knife of digital advertising. They do it all — PPC, social media, programmatic, display, mobile, video advertising — you name it.

  • Well, 'top' doesn't always mean 'pricey.' The cost really depends on what you need. The beauty of these agencies is they can tailor their services to suit different wallets, from lean startups to Fortune 500s.

  • While these agencies have a stellar track record, advertising isn't an exact science. There's a ton of factors at play. But here's what they can promise: they'll bring their A-game to give your campaign the best shot at success.

 
 
Jake Jorgovan