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Jake Jorgovan

UGC Platforms Compared: 13 Tools, Marketplaces and Managed Services

By , a partner in Fieldtrip, the agency group that includes inBeat, one of the thirteen firms below

Published Updated 19 min read

Search for a user-generated content (UGC) platform and you will find two different kinds of product under the same name. One is software that finds the photos, videos and reviews your customers already share, then puts them on your website, in your emails or on a screen at an event. The other is a way to get new content made for you by paid creators, either through a marketplace your team runs or through a service that runs it for you.

A retailer with thousands of tagged customer photos needs the first. A brand whose paid social ads keep wearing out needs the second, and someone to brief, cast and review the work.

This guide compares thirteen options across both groups: what each sells, what it publishes about price and content rights, and the proof it offers. It then covers how to choose, what the costs add up to and what to settle before you sign.

Compare UGC platforms by what they deliver

The first group commissions new content from creators. The second collects and displays customer content, including new submissions through contests and community programs. A few vendors cross the line: Bazaarvoice and Flowbox also run creator programs, and Later's main product is social media scheduling, with UGC tools inside it.

This is a shortlist without a ranking, A to Z within each group, and it does not cover the whole market. Prices are as published on October 6, 2026.

Thirteen UGC platforms and services in two groups, A to Z within each, as their own pages described them on October 6, 2026. Prices, counts and results are the vendors' own claims. "Not published" means not on the pages read.
OptionWhat it isPublished priceContent rights statedProof on its pages
Creator platforms and managed UGC services7 of 13 firms
AspireCreator platform for influencer, affiliate and UGC programs, with agency servicesNot publishedNot statedVeradek Outdoor: $400k in sales in 60 days with UGC for Partnership Ads
BilloSelf-serve creator marketplace and a managed serviceManaged from $2,000 a month; self-serve prices behind a loginCreators assign the content's intellectual property to the brandFlex Mobile: acquisition cost from above $220 to under $75 on Meta
inBeatManaged UGC agency for paid and organic socialNot publishedDefined for each project before productionHurom: 65% lower CPA and 300% ROAS growth
InsenseSelf-serve creator marketplace and managed servicesBrand plan $1,500 a quarter plus a 10% fee on creator payments; platform manager from $2,500 a month plus creator costs, or eight videos from $3,500 including creatorsPerpetual digital rights after approval and payment; full IP through an extra contract on managed servicesBones Coffee, managed: 54 UGC ads in three months
JoinBrandsMarketplace for UGC creators, influencers and TikTok Shop affiliates, mainly self-serveFree with a 15% fee, up to $499 a month with an 8% fee; UGC videos from $25Client owns the content; JoinBrands may also use it in its own marketingBloom Nutrition: 700 TikTok videos in 10 days
TrendCustom UGC photos and videos, bought with creditsPackages from $550 for up to 6 videos or 15 photos100% licensing and distribution rightsBrand logos and two named customer testimonials
VidovoSelf-serve creator marketplace and a managed service$499 a month plus a 12% fee; managed price not published"You own every video", with no expirationNUFYX, managed: 3x ROAS and 40% lower CPC
Software for collecting and displaying customer content6 of 13 firms
BazaarvoiceRatings and reviews, sampling, creator content and social galleries, with retailer syndicationPackages named; prices not publishedRights management and automated rights detection described; license scope not statedRiver Island: 184% conversion lift with social content
FlowboxSocial content collection and display, influencer marketing, ratings and reviewsNot publishedRights requests managementHelloChair: 61% higher average order value
LaterSocial media scheduler with tools to find and repost Instagram UGCProfile and hashtag collection from $18.75 a month, tags and mentions from $37.50, billed yearlyAdds creator credit to reposts; permission to reuse is a separate stepTestimonial from LUSH Cosmetics
ShortStackContest and giveaway builder that collects photo and video entriesPhoto and video contests from $49 a month, billed annuallyInstagram rights management in its Enterprise plan; entry license not stated in its FAQTestimonial from Live Nation
TaggboxSocial feeds, walls and shoppable galleries, with a UGC rights toolWidget plans free to $99 a month; rights tool in its Enterprise planRights requests through its Enterprise planReina Olga: monthly revenue up 21.67%
TrueLoyal Fan Club (formerly TINT)Brand community with UGC capture, reviews and sampling, inside a loyalty platformNot published; tailored quoteUGC capture and rights managementARM & HAMMER Cat Litter: 100,000+ community members and 5,300+ reviews

Creator platforms and managed UGC services

7 of 13 firms

These options produce new photos and videos made for your brand by paid creators. Billo, Insense and Vidovo sell a self-serve marketplace and a managed service; Trend is self-serve and JoinBrands mainly so; inBeat is a managed agency; and Aspire combines a creator platform with agency services.

Image
Aspire website, captured October 2026.View source (opens in a new tab)

Aspire website, captured October 2026.

Potential fit
A brand already running influencer, affiliate or gifting programs that wants UGC from the same creators

Aspire's homepage features Veradek Outdoor, which it says reached "$400k in sales in just 60 days" after using Aspire to produce UGC for Partnership Ads. The same page describes Kettle & Fire repurposing creators' content into UGC ads.

The platform is built around influencer, affiliate, ambassador and gifting programs, and lists "UGC & Content" and "UGC for Paid Ads" among its program types. Aspire also sells content creation and paid media services. No prices appear on the pages read; the site offers a demo.

Sources
Aspire homepage (opens in a new tab)Customer stories (opens in a new tab)
Image
Billo website, captured October 2026.View source (opens in a new tab)

Billo website, captured October 2026.

Potential fit
A brand that wants to brief creators itself, with a managed option when volume grows
Published pricing
managed service from $2,000 a month, billed monthly in advance; self-serve prices not public

Colin Barnard, director of content strategy at Flex Mobile, is quoted on Billo's homepage saying Billo helped it "cut CAC from above $220 to consistently under $75". Billo's case-study page (opens in a new tab) places that result on Meta.

Billo reports "5,000+" vetted creators. Brands hire them through its marketplace and can add organic posting, ads run from the creator's handle and editing. Its brand FAQ (opens in a new tab) says creators assign all intellectual property in a video to the brand, gives two rounds of edits per video and puts turnaround at 7 to 12 business days from when the creator receives the product.

In the managed service (opens in a new tab), a dedicated team sources and briefs creators and handles post-production: "You'll set the volume and approve the videos." Pricing started at $2,000 a month in October 2026, billed monthly in advance and cancelable after the first month. The self-serve pricing page redirected to a login.

Ask first
how many finished videos does your managed fee cover, and are creator fees inside it?
Sources
Billo, website (opens in a new tab)

Part of Fieldtrip, in which the author is a partner

Potential fit
A brand spending on paid social that wants a team to cast creators, write hooks and test what works
Evidence
Hurom case study (opens in a new tab)

inBeat's Hurom case reports a 65% reduction in overall CPA, 300% ROAS growth and 33% growth in month-over-month profit margin. The work moved Hurom's ads from discount-led messaging to health-focused UGC, with a creative strategist testing hooks, calls to action and social proof.

inBeat is a managed agency. Its UGC agency page covers creator casting, scripts and hooks, UGC for paid and organic social, Spark Ads and whitelisting run through creators' handles, revisions and approvals, and reporting by creator, hook and concept. Usage rights and licensing terms are defined before production starts and can cover paid ads, organic social, whitelisting or long-term use, depending on scope. No prices appear on the pages read; the page offers a free UGC audit or a strategy call.

inBeat no longer offers a self-serve UGC marketplace. Showcase, the marketplace its older platform page sent brands to, has shut down (opens in a new tab), and the notice points them to the inBeat agency team.

Sources
inBeat, website (opens in a new tab)
Image
Insense website, captured October 2026.View source (opens in a new tab)

Insense website, captured October 2026.

Potential fit
A brand that wants a self-serve marketplace with detailed published terms, and the option to hand over production
Published pricing
Brand plan $500 a month, billed quarterly at $1,500, plus a 10% marketplace fee on creator payments; UGC creators from $100 a video; managed services from $2,500 a month plus creator costs
Evidence
Bones Coffee case study (opens in a new tab)

Bones Coffee, a managed-service client, received 54 UGC ads in three months and a 2.16 ROAS in its initial content campaign, according to an Insense case study published in April 2025. Insense ran the creative strategy and creator management.

Its homepage reports "100k+" creators across 35+ countries. Its pricing page (opens in a new tab) lists a one-month Trial at $650 with a 20% marketplace fee, which upgrades to the quarterly Brand plan unless canceled at least 48 hours before it ends. Insense guarantees at least five applicants matching the brief or a refund of the subscription, and allows up to three revisions within the original brief. Once content is approved and the creator paid, creators keep the copyright and grant perpetual rights to use it across digital channels; managed services offer the option of an additional contract for full intellectual property rights.

The managed pricing page (opens in a new tab) gives sample prices and says proposals are tailored: a dedicated platform manager from $2,500 a month excluding creator costs, where the manager handles campaign launches, creator shortlisting and creator communication, or a done-for-you package of eight custom videos from $3,500 including creator costs, built as four concepts with two variations each.

Sources
Insense, website (opens in a new tab)
Image
JoinBrands website, captured October 2026.View source (opens in a new tab)

JoinBrands website, captured October 2026.

Potential fit
A brand that wants many low-cost videos or TikTok Shop creators and will run the campaigns itself
Published pricing
free with a 15% platform fee; $99, $299 or $499 a month with fees of 12%, 10% or 8%; UGC images from $10 and videos from $25
Evidence
Bloom Nutrition case study (opens in a new tab)

JoinBrands' Bloom Nutrition case, posted in September 2026, reports 700 TikTok videos in 10 days ahead of Amazon Prime Day, and 20M total impressions from the organic posts plus $15-20K of paid amplification. Its case-study index (opens in a new tab) also lists MaryRuth Organics, and a retail activation for Goli that it labels fully managed, with 2,000+ creators visiting Target stores.

The marketplace connects brands with UGC creators, influencers and TikTok Shop affiliates; its pricing page (opens in a new tab) claims 4M+ of them. Plans differ in fee and revision requests (one on the free plan, ten on Max), and monthly plans carry no lock-in contract. Paid plans also add monthly credits toward creator payments ($30 on Start-up, $90 on Pro, $150 on Max), which build up while you stay on a paid plan and are lost if you cancel or move to the free plan. Payment is held in escrow, so the brand is refunded if a creator fails to deliver. Its FAQ says the client who commissions content owns it indefinitely and that JoinBrands keeps the right to use it in its own marketing.

Ask first
can JoinBrands' right to reuse your content in its marketing be excluded from your account?
Sources
JoinBrands, website (opens in a new tab)
Image
Trend website, captured October 2026.View source (opens in a new tab)

Trend website, captured October 2026.

Potential fit
A brand that wants product photos and short videos without a subscription
Published pricing
credit packages from $550 (up to 6 videos or 15 photos) to $3,872 (up to 56 videos); credits expire 12 months after purchase

On Trend's pricing page (opens in a new tab), customer Jeremy Cai says Trend got him photos of his kitchenware in 12 different kitchens in two weeks, and Zach Ranen says it helped his company find the best creators to showcase its healthy cookies. The homepage displays the logos of brands including Lyft, Kettle & Fire and Harney & Sons.

Trend sells custom photos and videos from 3,700+ vetted creators with "No subscriptions. No platform costs." Trend lists creator credits at $9.16 each, less when bought in larger amounts; hiring a creator takes 20, 40 or 60 credits, and each creator delivers five photos or two videos. If a creator does not deliver, Trend reimburses you. It grants 100% licensing and distribution rights. soona announced it had acquired Trend (opens in a new tab) on June 27, 2023.

Sources
Trend, website (opens in a new tab)
Image
Vidovo website, captured October 2026.View source (opens in a new tab)

Vidovo website, captured October 2026.

Potential fit
A brand that wants to test a managed program with a short pilot before committing
Published pricing
Starter $499 a month with a 12% marketplace fee; Pro $899 a month with a 7% fee; managed service price not published
Evidence
case studies (opens in a new tab)

On Vidovo's homepage, Amanda Smith, co-founder and CMO of NUFYX, describes the hands-off managed service, and the result shown is 3x ROAS with a 40% lower cost per click. The case-study page also lists Opal Camera at a 3.72 ROAS.

Vidovo runs a self-serve marketplace and says it approves 10% of creators who apply. Its pricing page (opens in a new tab) says "No hidden fees, cancel anytime", and the homepage says "You own every video. No licensing fees, no expiration, no usage limits."

The managed service (opens in a new tab) starts at ten assets a month, covering strategy, scripting, production and raw footage, with whitelisting as an add-on. Vidovo typically starts with a two-month pilot, suggests the service for brands spending $5K+ a month on paid social, and has you approve creators before they are engaged.

Sources
Vidovo, website (opens in a new tab)

Software for collecting and displaying customer content

6 of 13 firms

These tools work with content your customers and fans have already posted, or ask them to post. They find it, moderate it and publish it on your site, in emails, in ads or on screens. Permission to reuse a customer's post is a separate step, and each tool handles it differently.

Image
Bazaarvoice website, captured October 2026.View source (opens in a new tab)

Bazaarvoice website, captured October 2026.

Potential fit
A brand selling through retailers that wants reviews and customer photos collected and syndicated across them
Evidence
success stories (opens in a new tab)

River Island, Bazaarvoice reports, "achieves 184% lift in conversion with inspiring social content", and Oliver Bonas saw a 188% conversion lift from visual and social content.

The homepage reports 13,000+ brands and retailers as customers. Its products cover ratings and reviews, questions and answers, product sampling, creator marketing and social content galleries, and it syndicates reviews to retailers' sites. Its pricing page (opens in a new tab) names Essentials, Advanced and Enterprise packages without prices, and describes moderation and rights management, with automated third-party rights detection in its Advanced social package.

Sources
Bazaarvoice, website (opens in a new tab)
Potential fit
A consumer brand that wants social content tied to products on its site and in its emails and ads
Evidence
case studies (opens in a new tab)

HelloChair achieved "an average order value uplift of 61%" according to Flowbox's case studies, and Tuinmeubelshop a 17% conversion uplift using Flowbox UGC.

Flowbox describes a "community-powered UGC Platform" in three products: social commerce, which collects and moderates social content, ties it to products and publishes it on sites, in emails and in social ads; influencer marketing; and ratings and reviews. Its homepage reports 1000+ consumer brands across 40 markets and mentions rights requests management without further detail. No pricing is published; it offers a demo.

Sources
Flowbox, website (opens in a new tab)
Image
Later website, captured October 2026.View source (opens in a new tab)

Later website, captured October 2026.

Potential fit
A social team that wants to find and repost customers' Instagram content on the brand's own feed
Published pricing
profile and hashtag collection in the Starter plan, $18.75 a month billed yearly in October 2026; collection by tags and mentions from the Growth plan, $37.50

Laura Cranfield of LUSH Cosmetics is quoted on Later's UGC tools page (opens in a new tab) saying it helps the team find tagged photos and videos, "collect and organize them", and use them across channels.

Later's main product is social media scheduling. Its UGC tools search Instagram profiles and hashtags and the posts your brand is tagged or mentioned in, save them to a media library and repost them, adding the original creator's attribution to the caption. Credit is not permission, so agree reuse with the creator. Its pricing page (opens in a new tab) puts search by profile and hashtag in every plan and collection by tags and mentions from Growth.

Sources
Later, website (opens in a new tab)
Image
ShortStack website, captured October 2026.View source (opens in a new tab)

ShortStack website, captured October 2026.

Potential fit
A brand that wants customers to submit photos or videos through a contest or giveaway
Published pricing
free plan; photo and video upload contests from the Build plan at $49 a month billed annually ($590 a year)

On ShortStack's homepage, Live Nation's director of marketing promotions legal says it provided "a turnkey solution that scales for our volume and meets our legal requirements".

ShortStack builds contests, sweepstakes, quizzes and giveaways, including UGC contests that "Collect photos and live videos straight from your audience", and its FAQ says submissions can be moderated before they are displayed. Its pricing page (opens in a new tab) says "No contracts, no commitments" and charges overage fees above each plan's views and stored entries. Its pricing page lists Instagram rights management in the Enterprise plan; the FAQ (opens in a new tab) does not set out a license to contest entries, so define permitted reuse in your contest rules.

Sources
ShortStack, website (opens in a new tab)
Image
Taggbox website, captured October 2026.View source (opens in a new tab)

Taggbox website, captured October 2026.

Potential fit
A brand that wants social feeds and shoppable galleries on its website at a low starting price
Published pricing
widget plans free, $19, $39 or $99 a month billed monthly (Growth $29 and Advanced $79 a month billed annually); UGC rights management in the Enterprise plan
Evidence
case studies (opens in a new tab)

Reina Olga, a Taggbox customer, grew monthly revenue 21.67%, according to the title of its case study, and the homepage carries a testimonial from Reina Olga's e-commerce manager.

Taggbox sells embeddable social feeds, social walls, review widgets and shoppable galleries, and reports 9,240+ brands as customers. Its UGC rights management tool, for asking customers' permission to reuse their posts, is listed on its widget pricing page (opens in a new tab) as available in the Enterprise plan. Its price FAQ (opens in a new tab) says monthly plans are not refunded.

Sources
Taggbox, website (opens in a new tab)

TrueLoyal Fan Club (formerly TINT)

Back to the comparison
Image
TrueLoyal Fan Club (formerly TINT) website, captured October 2026.View source (opens in a new tab)

TrueLoyal Fan Club (formerly TINT) website, captured October 2026.

Potential fit
A consumer brand with a rewards program that wants an ongoing customer community producing reviews and content
Evidence
TINT and Zinrelo merger page (opens in a new tab)

TrueLoyal's homepage (opens in a new tab) features ARM & HAMMER Cat Litter, which it says built a community of more than 100,000 members and generated over 5,300 reviews. The same page reports 300+ consumer brands as customers.

TINT, the UGC and brand community platform, is now TrueLoyal Fan Club. Scaleworks combined it with the loyalty platform Zinrelo under the TrueLoyal brand in a deal completed in August 2025, and the merger page says existing TINT customers kept their platform. Fan Club offers community forums, ratings and reviews, sampling programs, and UGC capture with rights management, alongside TrueLoyal's rewards product. Its pricing page (opens in a new tab) says pricing is tailored to each program, with a demo for a quote.

Sources
TrueLoyal Fan Club (formerly TINT), website (opens in a new tab)

Self-serve marketplace, managed service or software: how to choose

Start with where the content will come from. If your customers already post about you, software that collects, moderates and publishes those posts is the place to start, and Later, ShortStack and Taggbox publish entry prices. If you need content that does not exist yet, usually ads for paid social, you are buying creator time, and the choice is how much of the work you keep.

A self-serve marketplace gives you the creators and the payment system. Your team still writes the brief, ships product, reviews submissions and asks for revisions. That suits a brand with someone who can own the process every week. A managed service takes on the agreed sourcing, briefing and production for a monthly or package fee, while your team still approves creators and finished work; confirm who ships the product. Billo, Insense and Vidovo sell both, so you can compare the two models with one vendor.

Whichever you choose, plan for a flow of content, not a single batch. Ads wear out as audiences see them, and the guide to ad fatigue explains how to spot it. Formats wear out too as competitors copy them. Writing about outbound sales in 2020, I explained Andrew Chen's idea this way: every marketing tactic is great when it starts, "but then everyone starts doing it and people become immune to the tactic." Both are reasons to keep testing new creative. The vendors that publish managed results describe the same need: inBeat's Hurom case starts from rising CPAs that it attributes partly to creative fatigue, and Vidovo pitches its managed service to brands that "need a consistent flow of new creative."

Your situationWhere to look first
Customers already post photos and reviews; you want them on your site, in emails or in adsCollection and display software: Bazaarvoice, Flowbox, Taggbox
Your social team wants to repost customers' Instagram content on the brand feedLater
You want customers to submit content through a contestShortStack
You want an ongoing customer community that produces reviews and contentTrueLoyal Fan Club
You need new ad creative and have someone to brief, ship product and approve videosA self-serve marketplace: Billo, Insense, JoinBrands, Trend, Vidovo
You need steady creative volume and testing without adding staffA managed service: Billo, inBeat, Insense or Vidovo
You already run influencer or affiliate programs and want UGC from the same creatorsAspire
Which option fits which situation, based on the vendors' own descriptions

What UGC costs and how long it takes

Some self-serve marketplaces charge a subscription, a fee added to each creator payment and the creator's own price. Insense's Brand plan uses all three: ten videos at the $100 starting price would cost $1,000 in creator fees and $100 in marketplace fees, on top of the $1,500 quarterly subscription. JoinBrands has a free plan with a higher fee, and Trend has no subscription at all, selling credits instead. Prices here were read in October 2026.

Managed services charge a monthly fee or a package price instead. The Billo and Insense entry points in their profiles are each vendor's own starting prices, not a market range; inBeat and Vidovo quote on request.

Delivery promises are hard to compare because each vendor starts the clock somewhere different. Check where it starts before you plan a launch around it.

Published delivery times and when each one starts, from the vendors' pages read October 6, 2026
VendorPublished timeWhen the clock starts
BilloTypically 7 to 12 business daysWhen the creator receives your product
InsensePricing FAQ: as few as 7 to 10 business days; homepage: content delivered in 14 daysAfter launch; hiring, shipping and edits affect timing
JoinBrandsImages within 5 days, videos within 10 daysWhen the creator receives your product
TrendTwo to three weeks on average for all contentNot stated; depends on how actively you use the platform
VidovoHomepage: most content within 7 to 10 days; FAQ: 7 days for digital products, 5 days for physical; managed: typically 5 to 10 business daysFAQ: when the creator receives a physical product; managed: the production step, after you approve briefs and creators

Rights, disclosure and vendor risk

The rights terms in the table vary from an outright transfer of intellectual property (Billo) to digital usage rights with full IP only through an extra creator contract on managed services (Insense) and a scope agreed per project (inBeat). A rights tool that requests permission, or a credit added to a repost, is not the same as a license. Read them against the use you plan, including paid ads and any use outside digital channels.

Ads run from a creator's own account add a second layer. TikTok's Spark Ads help page (opens in a new tab) says brands can run other creators' posts as ads "with their authorization", and the duration of the authorization code can be customized. Meta's Partnership Ads, which Aspire, Billo, Insense and JoinBrands mention, also run from a creator's account. Ask each vendor whether its rights include this use, at what cost and for how long.

Disclosure stays your responsibility when someone else runs the program. The FTC's endorsement guidance (opens in a new tab) tells advertisers, "Your company is ultimately responsible for what others do on your behalf," and expects reasonable programs to train and monitor the people they pay. Its guide for influencers (opens in a new tab) puts the duty to disclose on the creator as well. Ask how the vendor checks creators' disclosures on posted content.

Vendors in this category also change hands and close. soona acquired Trend in 2023, TINT is now part of TrueLoyal, Reevoo is now part of Feefo, and Showcase, the marketplace inBeat's older platform page pointed to, has shut down. On a 2019 episode of my podcast I explained that, after a browser extension Lead Cookie's early processes relied on was shut down, I made "the decision at that point never to rely on an external bot or tool" when building that business. For UGC, the practical version is to keep the files, the raw footage and a written copy of the license in your own systems, not only in a vendor's dashboard.

Questions to ask before you sign

  • Do we need to collect content customers already post, commission new content, or both?
  • What does the subscription include, what fee is added to each creator payment, and what does a typical creator charge for our product?
  • On a managed plan, how many finished assets does the monthly fee cover, and are creator fees inside it?
  • Who writes the brief, ships the product, reviews drafts and asks for revisions, and how many revisions are included?
  • When does the delivery clock start, and what happens if a creator does not deliver?
  • Do the usage rights cover paid ads, ads run from the creator's account and offline use, and for how long?
  • Can the vendor use our content in its own marketing, and can we opt out?
  • How are customer permissions requested and recorded before we reuse their posts?
  • For collection software: does it support our channels, website platform, product catalog and markets, and what are the limits on feeds, views, stored content and update frequency?
  • Can we test collection, duplicate handling, moderation and publishing with our own content, and what support is available when the workflow fails?
  • How does the vendor check that creators disclose paid or gifted content?
  • Can we download all files and raw footage if we leave?

Which do you need more right now: content your customers have already made, or content nobody has made yet?

Sources and method

How this list was made

Each vendor's homepage, product or service page, pricing page and case-study or customer page were read on October 6, 2026 where its navigation links them. A vendor is listed where those pages show a product or service for getting UGC and name at least one client, case or result. Prices, counts and results are the vendors' own published claims.

Vendor changes

Vendor pages read October 6, 2026

Jake Jorgovan

Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.

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