How to get more out of Linkedin Sales Navigator

Over the past year I have been heads down on mastering Linkedin Lead Generation.

This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.

But it has also lead to creating quite a bit of training materials around how to use Linkedin better.

Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.

That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.

But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.

The difference between inbound and outbound leads

Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign.

How you handle an inbound lead vs an outbound lead is different in two fundamental ways.

Trust
Buying cycle

My goal with this article is to dive into those differences and help improve your closing rate from outbound leads.

A simple trick to generate more leads on Linkedin

About six months ago, an agency owner told me about this interesting Linkedin tactic that he used to win one of their best clients.

At first, I was skeptical on if the approach would actually work. So before recommending it to any of my clients or readers, I decided to give it a shot myself.

After 6 months, I can now cite closing more than $10,000 worth of consulting business from this passive tactic. And as I write this, I am in negotiations with one of my biggest clients to date which could take that closed number to $60k or more.

All of that revenue came from a simple lead generation tactic on Linkedin.

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