1,258 new connections in 3 months 1,777 new connections in 4 months 2,852 new connections in 6 months
Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie.
Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions.
But how do you do it? How do you actually grow your audience on Linkedin? And how do you drive those people to sign up for your email list?
In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.
When I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?”
If you are asking yourself that question, then chances are the answer is Yes.
But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge.
Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.
In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.
Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign.
How you handle an inbound lead vs an outbound lead is different in two fundamental ways.
Trust
Buying cycle
My goal with this article is to dive into those differences and help improve your closing rate from outbound leads.