podcast

Articles

• Podcast advertising rates: what podcast ads cost

  See published podcast advertising CPMs by ad type, a worked campaign cost, what moves the price, how to buy, and what to check before you sign.

  B2B podcastingBuyer’s guideMay 19, 2023

• B2B podcasting guide: why to start and who should run it

  A B2B podcasting guide for leaders: what a company show is for, whether to build a team or hire a production company, and how to plan and launch it.

  B2B podcastingPractical guideMar 2, 2022

• Podcast networking for agencies and consulting firms

  How an agency or consulting firm can use a podcast to build client relationships: which guests to invite, how I'd launch it and what changed since 2017.

  B2B podcastingEssayJan 11, 2017