Posts in B2B Content Marketing
The Importance of Micro-Influencers for B2B Brands in 2024
The Importance of Micro-Influencers for B2B Brands in 2024

Micro-influencers are becoming a game-changer in B2B marketing. B2B brands are turning to them for their authenticity, stronger engagement rates, and cost-efficiency:

  • They foster genuine trust with niche audiences.

  • They deliver higher engagement with fewer followers.

  • They provide a lower-cost option with better ROI.

Micro-influencers build credibility and connect directly with specialized audiences. For B2B brands, this means more meaningful engagement and precise targeting in their marketing efforts. Continue reading to discover how micro-influencers can transform your B2B marketing strategy by delivering focused engagement and substantial ROI.

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B2B Content MarketingJake JorgovanMicro-Influencers
Top 8 Trends in B2B Content Marketing for 2024
Top 8 Trends in B2B Content Marketing for 2024

B2B content marketing has seen a significant evolution, with an increasing focus on budget allocation towards video, thought leadership content, and influencer marketing. A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats​. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends:

  • Prioritizing AI-driven personalization to cater to specific audience needs.

  • Leveraging video content to enhance SEO and social media visibility.

  • Integrating interactive elements like AR/VR to foster user engagement.

This article will delve into these top trends, providing actionable insights to help you harness the full potential of your content strategies and maintain a competitive edge in the fast-evolving B2B marketplace.

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B2B Content MarketingJake JorgovanB2B Content Marketing Services
Top 10 B2B Video Production Agencies, Companies, & Services
Top 10 B2B Video Production Agencies, Companies, & Services

B2B video production is one of the most effective ways for companies to communicate their value propositions, demonstrate their expertise, and engage with potential clients. With the rise of digital content, partnering with a professional B2B video production agency ensures that your videos are not only visually compelling but also strategically aligned with your business objectives.

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B2B Content Marketing, Executive SearchJake JorgovanMarketing
Top SaaS Content Marketing Agencies in 2023
Top SaaS Content Marketing Agencies in 2023

Want to get in touch with the best SaaS content marketing firms? This list of the top SaaS content marketing agencies features consultants and agencies with experience.

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B2B Content Marketing, Digital AgencyJake JorgovanBest B2B Content Marketing, B2B Content Marketing, B2B Content Marketing Agencies, Best B2B Content Marketing Agencies, B2B Content Marketing Services, Best B2B Content Marketing Services, B2B Content Marketing Companies, Best B2B Content Marketing Companies
Top B2B Podcasts for Marketing, Sales & Leadership in 2023
Top B2B Podcasts for Marketing, Sales & Leadership in 2023

It’s critical for those in marketing, sales, and leadership positions to continually increase their knowledge, but who has time for courses, or reading articles and books?

Unlike text resources, podcasts allow you to learn while doing other things, so you save time.

B2B podcasts help your team improve their sales, marketing, and leadership abilities. In this article, we explain what makes podcasts a superior way to learn new things, and we provide 26 of the world’s most favorite podcasts to listen to, because:

The downside of podcasts is finding the ones with the right niche fit. It can be difficult to get through all of the noise on directories and other resources to find the ones that offer the most value for you to subscribe to.

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B2B Content MarketingJake JorgovanBest B2B Content Marketing, B2B Content Marketing, B2B Content Marketing Agencies, Best B2B Content Marketing Agencies, B2B Content Marketing Services, Best B2B Content Marketing Services, B2B Content Marketing Companies, Best B2B Content Marketing Companies
Best B2B Content Marketing Agencies, Services, & Companies in 2023
Best B2B Content Marketing Agencies, Services, & Companies in 2023

Because B2B content marketing is our core business, we’ve done the hard work for you.

Based on our own experience and knowledge, we’ve researched the best B2B content marketing companies, agencies, and consultants in the world to give you a list of recommended resources that are tried and tested.

But before we get to the list, it makes sense to understand the importance of content marketing agencies, so we’ve thrown in a section on what content marketing is, the most common reasons it fails, what an agency does, when you should outsource, and how to choose the right B2B content marketing company.

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B2B Content Marketing, Digital AgencyJake JorgovanBest B2B Content Marketing, B2B Content Marketing, B2B Content Marketing Agencies, Best B2B Content Marketing Agencies, B2B Content Marketing Services, Best B2B Content Marketing Services, B2B Content Marketing Companies, Best B2B Content Marketing Companies