TikTok Marketing Agencies: 23 Firms Compared

By Jake Jorgovan, a partner in Fieldtrip, the agency group that includes inBeat and Creative Milkshake. Both are among the 23 firms below.
Published Updated 22 min read
Hiring a TikTok agency usually means buying one of three different services. Some brands need creators: people with their own audiences who will make and post videos about the product. Some need a team that runs the brand's own account, publishing native content and building a community. Others need someone to run paid campaigns in TikTok Ads Manager, with a steady supply of new ads made for the feed. Most of the firms below offer more than one of these, but their case studies tend to center on one.
This guide compares twenty-three agencies that run TikTok work for brands. It groups them by the service a buyer is most likely to hire them for, shows the TikTok proof each firm publishes and what it says about price, and ends with what to settle before you sign. If you mainly need short-form video produced rather than a TikTok program run, a production company may fit better: compare video production companies.
Compare TikTok agencies by the service you need
Each firm below lists a TikTok service on its own site and has at least one named TikTok client, campaign or case on its own site or TikTok's. The firms are not ranked, and many other agencies also run TikTok work. TikTok sends brands looking for an agency to its Marketing Partners site (opens in a new tab), which is also the place to check a firm's partner claim.
| Firm | TikTok work it lists | TikTok proof it publishes | Price or terms published |
|---|---|---|---|
| Creator and influencer programs12 of 23 firms | |||
| Brainlabs | Creator, trend and paid social work backed by its own influencer data tool | Adidas: a Wes Anderson trend activation it says delivered 58x more views (baseline not stated) | Not stated |
| Disrupt | Creator sourcing and management, Spark Ads, reporting | Wasabi: 584,533 impressions across TikTok and Instagram creators (summer 2024) | Not stated |
| Goat Agency | Influencer-led paid media, commerce, production, ambassador programs | ODEON: TikTok channel grown from 4,000 to 100,000 followers; 14.70 return on ad spend | Not stated |
| House of Marketers | Managed creator campaigns, Spark Ads, TikTok ads management, a rented ads account | COSRX: 2x sales through TikTok Shop creators (case posted January 2026) | Not stated; cost depends on size, creators, deliverables and markets |
| inBeat | Creator programs and organic content; TikTok ads through a separate team | Got Milk?: 20+ young athletes, 250k TikTok views | No agency fee stated; recommends $50K a month in ad spend, or $10K to $15K for smaller businesses |
| NeoReach | Creator programs, TikTok advertising and Spark Ads | Netflix: 2.8M+ views from paid content, 2.7x ROI | Full-service campaigns from $50,000; UGC programs from $10,000; whether creator fees sit inside the minimum is not stated |
| Sociably | Luxury influencer campaigns with TikTok marketing | Bentley EXP 100 GT launch: 3.6 million views from TikTok creator content | Not stated |
| Socially Powerful | Creator campaigns as a package or by module, Spark Ads | Azzaro Fragrance: 59M reach, 20+ creators | Minimum project size $50,000+ |
| The Influencer Marketing Factory | Creator campaigns with usage rights, Spark Ads, sales tracking | O-Cedar: 83 creators, 47M+ views, 45.5k conversions (case posted March 2024) | Not stated |
| TIKTAL | Creator sourcing, campaign management, branded video and TikTok ads management | PlayStation: 117M video views from five creators (case page from 2023) | Not stated |
| Ubiquitous | Creator campaigns priced on median views, paid amplification | First Aid Beauty: a TikTok case credited with a 3x cross-channel revenue multiplier | Not stated |
| Viral Nation | Creators, content, community management, paid media, brand-safety vetting | e.l.f. Cosmetics: TikTok Shop restock sold out in 10 hours | Not stated |
| TikTok-first content and organic growth5 of 23 firms | |||
| NoGood | Content strategy and production, community, creators, paid TikTok | Truliant: TikTok views up 45% quarter on quarter (case posted May 2026) | Average retainer above $20,000 a month (firm-wide) |
| Nonsensical | TikTok-first content, TikTok Shop, TikTok ads, creators | Semrush: 65k followers and 25m views on TikTok | Not stated |
| Social Media One | Channel and community growth, TikTok ads, UGC and creators | Bionade: 10M+ views and 500K+ likes in a case covering TikTok and Instagram Reels | Not stated |
| The Social Shepherd | TikTok Shop, creator affiliates, TikTok content and ads | BEYBLADE: 60k new TikTok followers in six months, from about 11k | Not stated |
| True North Social | Content production, channel management, creators, TikTok ads | Peerspace: 35,000 new TikTok followers in less than 24 months | Not stated |
| Paid TikTok ads and performance creative6 of 23 firms | |||
| Adacted | TikTok ads, creative and creators for e-commerce | Svaha USA: 2.2x return on ad spend within six weeks | From $2,000 a month; a free following month if not profitable after 60 days (profit and minimum ad spend undefined) |
| Creative Milkshake | TikTok ad creative, production and paid media management | Wise: acquisition cost down 26.23% in a case covering TikTok and Instagram | Not stated |
| GrowMojo | TikTok ads, TikTok Shop, video production, TikTok tracking setup | Colonial Gardens: festival presale sold out with TikTok and YouTube ads (March 2024) | Not stated |
| MuteSix | TikTok Shop, media buying, creative, incrementality testing | Pinsy: CPA 20% lower than on Facebook in its first paid TikTok campaign | Not stated |
| Power Digital | Organic, creators, media buying and measurement | Pivo: a case linked from TikTok's November 2023 agency-partner announcement | Not stated |
| Taktical Digital | TikTok ads, creator collaborations, UGC and TikTok Shop | WSS: a back-to-school campaign across TikTok and five other ad channels | Not stated |
Creator and influencer programs
12 of 23 firmsThese firms lead with creators: casting them, negotiating terms, approving content and often putting paid media behind the best posts. Start here when the main job is getting other people's audiences to see and trust your product.
Brainlabs
Back to the comparisonBrainlabs website, captured October 2026.
- Potential fit
- A large brand that wants TikTok creator work and paid social from one media agency
Brainlabs' TikTok page cites an Adidas activation built on the Wes Anderson trend, which it says delivered 58x more views, and its trend detection spots social trends up to 30x faster than competitors. The page gives no period or baseline for either figure.
The influencer agency Fanbytes is now part of Brainlabs, according to Fanbytes' own site (opens in a new tab), and Brainlabs' TikTok page names Bytesights as its own influencer data engine. It describes a mix of data science, influencer work and paid media, including a tool for Spark Ads and a rule that only creator posts above set engagement thresholds get paid promotion, and says the TikTok accounts it manages grew platform investment 80% year over year.
Disrupt
Back to the comparisonDisrupt website, captured October 2026.
- Potential fit
- A UK or European consumer brand that wants creator campaigns built around launches and local audiences
- Evidence
- the Wasabi case study (opens in a new tab)
Wasabi's summer 2024 menu launch in London, Oxford and Cambridge is one of the campaigns Disrupt lists as TikTok work. It cast student and professional creators on TikTok and Instagram and reports 584,533 impressions, a 4.81% engagement rate and 517 clicks, without splitting them by platform. The case says the work led to two follow-up campaigns.
Its TikTok page sets out the process from sourcing and vetting creators to contracting, content review, campaign management and reporting, with Spark Ads used to put paid media behind creator posts. The page names many other clients, including Netflix, Vinted and Wizz Air, but not all of the campaigns it lists are TikTok-led, so ask which ones were.
Goat Agency
Back to the comparisonGoat Agency website, captured October 2026.
- Potential fit
- A consumer brand that wants creator content and paid media run together across several countries
- Evidence
- the ODEON case study (opens in a new tab)
For the cinema chain ODEON, Goat says it grew the brand's TikTok channel from 4,000 to 100,000 followers, reaching the 12-month target two quarters ahead of schedule, with a 14.70 return on ad spend. The campaign used creator takeovers and paid Spark Ads, and won Best Use of TikTok at the 2024 Digiday Awards.
The firm's TikTok page lists influencer-led paid media, influencer strategy and commerce, content production, events and ambassador programs, and describes Goat as a badged TikTok Marketing Partner. Its FAQ does not discuss fees.
House of Marketers
Back to the comparisonHouse of Marketers website, captured October 2026.
- Potential fit
- A beauty or consumer brand that wants TikTok Shop creator programs in several Western markets
- Evidence
- the COSRX case study (opens in a new tab)
A COSRX case, posted in January 2026, describes an always-on creator program across the US, the UK and Europe, mixing well-known skincare-routine creators with micro and nano creators selling through TikTok Shop. House of Marketers reports a "2x increase in sales powered by creator-led TikTok Shop commerce", a 15% uplift in TikTok Shop performance and 2M to 4M impressions a month.
The homepage quotes its managing director, Inigo Rivero, as "one of the first TikTok employees". Its TikTok services cover managed creator campaigns, Spark Ads, business profiles and ads management. It also rents out a TikTok Ads Manager account (opens in a new tab), which it presents as a way around regional ad restrictions, with no published price or fixed rental terms. Check any rented account against TikTok's advertising terms before using one. On cost, its FAQ says only that it depends on campaign size, creator count, deliverables and target markets.
inBeat
Back to the comparisonPart of Fieldtrip, in which the author is a partner
- Potential fit
- A brand that wants creator programs and TikTok ads planned together, with a specialist team on each
- Evidence
- the Got Milk? case study (opens in a new tab)
For American Dairy's #GotMilk challenge, inBeat recruited 20+ young athletes to reach Gen Z in the US North-East, and its case reports 250k TikTok views and 10k likes. The case gives no campaign period. Its FAQ says TikTok marketing (organic growth, creators and content) and TikTok advertising (paid campaigns in Ads Manager) run through separate specialist teams.
The TikTok advertising page (opens in a new tab) covers account structure, creative production, Spark Ads, TikTok Shop ads, TopView and creative testing. The inBeat pages read publish no agency fee. In October 2026 it recommended a $50K monthly ad budget for brands that want enough data to test and scale, and $10K to $15K for smaller businesses, with slower testing. It says most paid accounts need 10 to 20 new creative variations a month, while higher-spend accounts may need 30+.
NeoReach
Back to the comparisonNeoReach website, captured October 2026.
- Potential fit
- A large brand running creator programs across several platforms, with TikTok as one of them
- Published pricing
- full-service campaigns from $50,000; UGC content programs from $10,000
- Evidence
- its pricing page (opens in a new tab)
NeoReach's case cards include a Netflix campaign tagged TikTok, with 2.8M+ views from paid content and a 2.7x ROI. The same card cites 4.6B views of the #CobraKaiChop hashtag, a hashtag total that the card does not split by the campaign's own posts. A card for NVIDIA, tagged TikTok and YouTube, reports 3.3M impressions. Its paid social service names TikTok advertising and Spark Ads.
Its pricing page is the most detailed of any firm here. In October 2026, full-service campaigns started at $50,000, priced per campaign, per project or as a monthly retainer. Strategy, creator vetting, contracting and content approvals are included in every full-service engagement; creator fees and usage rights are scoped and shown in each proposal, and paid media is optional. The page does not say whether the $50,000 minimum includes creator fees. Across the firm, NeoReach reports $350M+ in influencer spend managed and says 90% of clients renew.
Sociably
Back to the comparisonSociably website, captured October 2026.
- Potential fit
- A luxury or premium brand that wants TikTok as part of a wider influencer campaign
Sociably's homepage describes a TikTok campaign for the launch of Bentley's EXP 100 GT: to support its Instagram influencer work, it seeded vertical video on TikTok creators' channels, "garnering 3.6 million views". The homepage does not state when the campaign ran.
The London agency works with luxury and premium brands. Its services page (opens in a new tab) lists TikTok marketing next to influencer casting, campaign planning, posting management and content production, with campaigns art-directed by its in-house luxury influencer.
- Ask first
- which TikTok campaigns has it run in the past two years, and with what results?
- Sources
- Sociably, website (opens in a new tab)
Socially Powerful
Back to the comparisonSocially Powerful website, captured October 2026.
- Potential fit
- A brand that wants to buy TikTok creator work as a full package or one module at a time
- Published pricing
- minimum project size $50,000+
An influencer campaign for Azzaro Fragrance leads Socially Powerful's TikTok cases, with 59M reach, 1.5M engagements and 20+ creators.
Its TikTok service runs from creator discovery and vetting through strategy, briefing, production, paid media buying with Spark Ads, and reporting, and brands can buy the whole service or single modules. In October 2026, its homepage pricing section (opens in a new tab) set a minimum project size of $50,000+ and nano-influencer fees from $100 per post. Its TikTok page's FAQ gives general budget guidance for TikTok influencer marketing, without presenting those figures as prices for hiring Socially Powerful.
- Ask first
- what does the $50,000 minimum include, and how are creator fees and paid media budgeted?
- Sources
- Socially Powerful, website (opens in a new tab)
The Influencer Marketing Factory
Back to the comparison- Potential fit
- A consumer brand that wants creator content it can reuse in ads, with sales tracked to creators
- Evidence
- the O-Cedar case study (opens in a new tab)
For the cleaning brand O-Cedar, The Influencer Marketing Factory reports 83 creators, 47M+ combined views, 1.6M+ engagements, 1M+ paid clicks and 45.5k conversions. It also guided the brand through TikTok's verification process. The case was posted in March 2024.
Its TikTok page says usage rights are included in every creator partnership, so the videos can run as ads, and that e-commerce campaigns are measured through promo codes and direct-response attribution. The firm says it holds TikTok's Agency Partner badge. Its pages read show no pricing.
TIKTAL
Back to the comparisonTIKTAL website, captured October 2026.
- Potential fit
- A fashion, gaming or luxury brand that wants a dedicated TikTok creator agency
- Evidence
- its case studies (opens in a new tab)
For PlayStation, TIKTAL sourced five creators with a combined following of nearly 30M and reports 117M video views and 53M hashtag views. Its case studies page, first published in 2023, also describes TikTok creator work for Gucci and for Tiffany & Co.'s "Visions of Virtuosity" exhibition at the Saatchi Gallery.
The agency describes itself as a dedicated TikTok influencer marketing agency. Its homepage covers creator sourcing, contracts, campaign management, branded video for cross-channel use and ads management, including tracking and reporting for TikTok ads. The pages read give no fees.
Ubiquitous
Back to the comparisonUbiquitous website, captured October 2026.
- Potential fit
- A consumer brand that wants creators priced on their median views instead of follower counts
- Evidence
- its case studies (opens in a new tab)
TikTok's "halo effect" on First Aid Beauty's other channels is the subject of Ubiquitous's lead case, whose title credits the campaign with a "3x Cross-Channel Revenue Multiplier". The case list gives no period or scope for that figure. Its other cases report views and cost per thousand views, such as Lyft at 8.1 million views and a $4.31 CPM, without naming the platform on the card.
The firm says it prices creators on median views and past performance. Its co-founder and CEO, Jess Flack, writes on the homepage (opens in a new tab) that the company grew out of a self-funded test of "a platform everyone was calling the next Vine", which found creator CPMs "a quarter of what we paid on Instagram". The pages read give no fees.
Viral Nation
Back to the comparisonViral Nation website, captured October 2026.
- Potential fit
- An enterprise brand that wants creators, paid media and community management from one agency
- Evidence
- its case studies (opens in a new tab)
An e.l.f. Cosmetics card claims a "#1" TikTok Shop result and reports that the restock sold out in 10 hours, with 18.9M views in 24 hours from 10 posts. Viral Nation's TikTok page also carries testimonials from The Cheesecake Factory and e.l.f.
The TikTok service covers strategy, creative production, influencer partnerships, community management, paid media and measurement, with a network of 18,000+ vetted creators and an AI tool that scans creators' past content for brand-safety risks. The page's averages (a 7x ROAS increase and a 42% lower acquisition cost) carry no method or scope, so ask how they are calculated.
TikTok-first content and organic growth
5 of 23 firmsThese firms put the brand's own account at the center: native content, community management and the creators and ads that support it. Start here when you want TikTok to become a channel your brand runs, not a series of campaigns.
NoGood
Back to the comparisonNoGood website, captured October 2026.
- Potential fit
- A B2B, finance, health or consumer brand that wants TikTok inside a wider growth program
- Published pricing
- average retainer above $20,000 a month across the firm; no standard packages
- Evidence
- the Truliant case study (opens in a new tab)
NoGood's Truliant case, posted in May 2026, covers organic TikTok and YouTube Shorts for the credit union's Gen Z and millennial audience. It reports quarter-on-quarter increases of 45% in TikTok views and 109% in TikTok likes, in a case covering 2025 and 2026, and Meaghan Talley of Truliant's brand and advertising team credits NoGood with expanding its presence on both platforms. For the print-on-demand company Gelato, Rachel Ong, its head of social media, credits NoGood with "a successful TikTok launch" (opens in a new tab).
The firm calls itself "a proud TikTok enterprise partner and the first Bytedance partner in the U.S." Engagements are monthly retainers scoped to each client; in October 2026 its homepage FAQ (opens in a new tab) put the average above $20,000 a month across the firm. The FAQ also says most clients see meaningful improvements within 90 days, while organic channels typically take three to six months.
Nonsensical
Back to the comparisonNonsensical website, captured October 2026.
- Potential fit
- A UK brand that wants TikTok content, TikTok Shop and TikTok ads from one TikTok-first team
- Evidence
- its case studies (opens in a new tab)
Nonsensical's Semrush case describes character-led TikTok content for the B2B software company and reports 65k followers and 25m views, without a starting follower count or period. Others cover a record-breaking Super Brand Day on TikTok Shop for The Ordinary UK and TikTok-first ads for M&S made through TikTok Creative Exchange (3m impressions and 18k clicks).
The UK agency says it has built on TikTok since 2020 and is an official TikTok Marketing Partner and TikTok Shop Partner. It runs content, social shows, creators, paid social and TikTok Shop. The pages read publish no fees, and the agency says the first conversation covers your goals and the budget you have in mind.
Social Media One
Back to the comparisonSocial Media One website, captured October 2026.
- Potential fit
- A beauty, food, travel or gaming brand in Germany that wants TikTok content, creators and ads from one team
Social Media One's Bionade case (opens in a new tab) describes building the lemonade brand's TikTok account from scratch with UGC creators and performance ads, and reports 10M+ total views and 500K+ likes. The case lists TikTok and Instagram Reels as its channels and does not separate the totals by platform or give a period. Its TikTok page also shows TikTok work for Schwarzkopf and Syoss. The German agency organizes its TikTok service around channel and community growth, TikTok ads, and UGC and influencer marketing, and says it focuses on beauty, food, travel, gaming and communities. Its pages read show no pricing.
The Social Shepherd
Back to the comparisonThe Social Shepherd website, captured October 2026.
- Potential fit
- A brand that wants TikTok content and TikTok Shop growth from a UK social agency with US offices
- Evidence
- the BEYBLADE case study (opens in a new tab)
BEYBLADE's TikTok account had "around 11k followers" and an ad-hoc posting plan when The Social Shepherd took it on. The agency says it grew the account by 60k followers in six months, with 5M+ organic video views and an 8.21% engagement rate, using a small Spark Ads budget behind the content. The case page was first published in 2023.
Its TikTok Shop service covers shop setup and product planning, creator and affiliate recruitment, channel and community management, live shopping and ads built for TikTok Shop. The firm lists offices in London, Bath, New York and Miami. No pricing appears on the pages read.
True North Social
Back to the comparisonTrue North Social website, captured October 2026.
- Potential fit
- A US brand that wants TikTok content, video production and ads from one Los Angeles social agency
- Evidence
- the Peerspace case study (opens in a new tab)
For Peerspace, the venue-booking marketplace, True North Social ran Instagram, TikTok and Meta ads. Its case, posted in October 2025, reports 35,000 new TikTok followers in less than 24 months, a 2,000% increase in TikTok engagement and 2,500 likes per video.
Its TikTok page covers content production, channel management, community engagement, creator collaborations and paid TikTok campaigns, including TikTok Shop integration. The agency also produces short-form video for social channels. No pricing appears on the pages read.
Paid TikTok ads and performance creative
6 of 23 firmsThese firms are built around TikTok Ads Manager: account structure, testing, media buying and a constant flow of new creative. Start here when TikTok has to deliver customers at a cost you can measure.
Adacted
Back to the comparisonAdacted website, captured October 2026.
- Potential fit
- An e-commerce brand testing TikTok ads on a smaller budget
- Published pricing
- from $2,000 a month; first month refunded if you are not happy
Svaha USA, a children's clothing brand that had never run TikTok ads, is Adacted's lead example: 12 creator videos in the first month, a 2.2x return on ad spend within six weeks, and TikTok as its second-highest revenue channel after Meta within three months. For EDGE by KS, it says native-style ads beat polished studio content 3:1 on click-through rate.
The page's headline promise is "you'll be profitable in 60 days. If you're not, then you get the next month for free." It does not define profitable or state a minimum ad spend. In October 2026 its FAQ put fees at $2,000 a month and up, with a refund of the first month if you are not happy.
- Ask first
- how will "profitable" be measured for the 60-day promise, and what ad spend does it assume?
- Sources
- Adacted, website (opens in a new tab)
Creative Milkshake
Back to the comparisonPart of Fieldtrip, in which the author is a partner
Creative Milkshake website, captured October 2026.
- Potential fit
- A brand that needs a steady supply of TikTok ad creative and wants media management in the same team
- Evidence
- the Wise case study (opens in a new tab)
For Wise, the cross-border payments company, Creative Milkshake produced localized TikTok and Instagram ads for the US, Mexico and France. The case reports customer acquisition cost down 26.23%, US conversion rates up 43.75%, EU conversion rates up 100% and click-through rates up 17.35%, without separating the results by platform. Alex Georgiades, Wise's paid social senior manager, says: "TikTok is a difficult platform to get right."
The agency's TikTok service combines audience research, production that mixes studio and creator footage, direct-response ads and paid media management, with creative analysis feeding the next round of ads. No pricing appears on the pages read.
GrowMojo
Back to the comparisonGrowMojo website, captured October 2026.
- Potential fit
- A regional or consumer business that wants TikTok ads, video and tracking set up by one team
- Evidence
- the Colonial Gardens case study (opens in a new tab)
For Colonial Gardens, a garden center just outside Kansas City, GrowMojo ran TikTok and YouTube ads for a first festival in March 2024, narrowing the targeting as the date approached. It reports that presale tickets sold out and the ads reached 1.5 million people, and that TikTok's cost per acquisition was lower than YouTube's, although the page gives two different figures for the gap (80% in the headline, 89% in the results).
Its TikTok advertising page covers ad creation by its video editors, campaign management and TikTok Pixel and Events API setup, and its site lists TikTok Shop services. It describes itself as an early TikTok-approved agency. No pricing appears on the pages read.
MuteSix
Back to the comparisonMuteSix website, captured October 2026.
- Potential fit
- A direct-to-consumer brand that wants TikTok Shop and paid TikTok run by a performance agency
- Evidence
- the Pinsy case study (opens in a new tab)
MuteSix ran the first paid TikTok campaign for Pinsy Shapewear and reports a CPA 20% lower than on Facebook, 350+ incremental purchases and over three million impressions in three months. In the brand's post-purchase survey, 39% of new customers cited TikTok. The case page was last updated in 2023. MuteSix also says it helped Farmacy into the top 20 of 3,300 skincare TikTok Shops.
Its TikTok services list TikTok Shop, native content and UGC, media buying with ad credits, creative production, incrementality testing and multi-touch attribution. The firm describes itself as a TikTok Marketing Partner and says 30% of its clients have fully integrated TikTok into their cross-channel performance. Its pages read show no pricing.
Power Digital
Back to the comparisonPower Digital website, captured October 2026.
- Potential fit
- A brand that wants TikTok inside a measured, multi-channel media plan
- Evidence
- TikTok's announcement of its badged agency partners (opens in a new tab)
TikTok's November 2023 announcement of its badged agency partners links a Pivo and Power Digital case titled "Leveraging conversion solutions to grow sales", and names Power Digital Marketing among its North American partners. The firm's own case index names no TikTok case.
Its TikTok page covers organic strategy, content creation, creator partnerships and media buying, and says clients running its full-funnel approach see a 1 to 9x incremental return on average, footnoted as "based on a modeled ROAS analysis". It also offers TikTok Shop services. No pricing appears on the pages read.
Taktical Digital
Back to the comparisonTaktical Digital website, captured October 2026.
- Potential fit
- A retailer that wants TikTok included in a wider paid media program
- Evidence
- the WSS case study (opens in a new tab)
For the footwear and apparel retailer ShopWSS, Taktical ran a back-to-school campaign across Google, Microsoft, Meta, Pinterest, TikTok and connected TV. The case, posted in April 2025, reports results only for the combined program.
Its TikTok ads page covers paid campaigns using in-feed, TopView and Branded Effects formats, user-generated content, ads co-created with TikTok creators and TikTok Shop integration. The firm's site says it is now a MediaMint company. Its FAQ says TikTok ad costs vary by format and targeting, and the pages read publish no agency fee.
What TikTok agencies charge
On the pages read, four of the twenty-three firms publish an agency or service price, shown in the table above, and each figure measures something different. NoGood's is an average retainer across its whole business. NeoReach's and Socially Powerful's are minimums for a campaign or project. Adacted's is a starting monthly fee. inBeat publishes guidance on ad budgets but no fee, and House of Marketers lists what drives its price without a number. None of these is a market rate, and no source read for this guide establishes one.
Budget for ad spend as its own line. TikTok's help page on daily budgets (opens in a new tab), read in October 2026, sets a floor: a campaign's daily or total budget must exceed $50, and an ad group's daily budget must exceed $20. For a lifetime budget, its example puts the minimum for an ad group scheduled for 31 days at $620. NeoReach's pricing page lists creator fees and usage rights as items scoped and shown in each proposal.
So when you compare proposals, put them on the same lines: the agency fee and what it covers, creator fees, usage rights for creator content, production, and the media budget. Then ask how long the commitment runs and what happens if the test does not work.
How to test a TikTok agency before you commit
On my podcast in 2021, I said that most companies that are successful "have one or two marketing channels that work really, really well for them". The method I described was to test a few ideas, build a system around the one that produces results and scale it until it saturates. I'd treat TikTok the same way: run it as a defined test before it becomes a standing retainer.
The agencies' own estimates give a sense of the time a test needs. inBeat says most brands need two to three months of consistent content and creator testing to find repeatable patterns, and NoGood says organic channels typically take three to six months. Agree the period, the measures and the decision you will make at the end before work starts.
Keep testing as the channel matures. In 2020 I wrote about Andrew Chen's law of shitty click-through rates: "every marketing tactic is great when it starts, but then everyone starts doing it and people become immune to the tactic." For a paid TikTok campaign, I'd also agree a creative-refresh plan with the agency, since several agencies above build regular new creative into their service. inBeat's figure of 10 to 20 new variations a month for most paid accounts is one firm's estimate, and a useful question to put to any agency. The guide to spotting user fatigue in social ads covers the signs.
Name the service and the measure
Write down whether you are buying creator programs, account management, paid ads or a mix, and the one or two numbers that will decide whether TikTok stays in the plan. If you sell mainly through TikTok Shop, compare TikTok Shop agencies.
Ask for TikTok results like yours, with their conditions
Request two or three TikTok cases from brands like yours, each with the period, the starting point, the budget and who did what. A hashtag's total views, a firm-wide counter or a result on another platform says little about what the agency will do for you. Be wary of a promise of quick profits that does not say how profit is measured.
Settle ownership, rights and terms in writing
Agree who owns the ad account and the content, how long you can use creator videos in ads, how many new pieces of creative arrive each month, and how quickly the team responds when a campaign goes wrong. Check any partner badge a firm claims on TikTok's own partner site.
- What does your fee cover, and what is billed on top: creator fees, usage rights, production, ad spend?
- How much is paid up front, how long is the commitment, and how can either side end it?
- Which TikTok cases can you share from brands like ours, with the period, the baseline and the budget?
- Who runs the account day to day, and does the same team handle creators and paid ads?
- How do you find and vet creators, and how do you check their audiences are real?
- How many new creative pieces will we get each month, and who makes them?
- Which numbers will you report, how often, and how do you attribute sales to TikTok?
- Who owns the ad account, the content and the data when we stop working together?
Sources and method
How this list was made
Each firm's own TikTok service, case, client and pricing pages were read on October 6, 2026. A firm is listed when its site shows a TikTok service and at least one named TikTok client, campaign or case appears on its own site or on TikTok's. Figures, client names and terms are the firms' own published claims.
Firm pages read October 6, 2026

Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.
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