The month was March of 2018.
I had just laid off 6 people from Lead Cookie.
Lead Cookie had racked up $22,000 of credit card debt.
And for the next two months, I wasn't going to be getting paid.
I picked up a copy of the book called The One Thing by Gary Keller.
And the opening line changed me.
"If you chase two rabbits, you will not catch either one." - Russian Proverb
Read MoreOver the past 20 months, I went from being a consultant to running a productized service, generating over $50k MRR. During the first 6 months of that time, I worked with my advisor, Co-Founder of WP Curve Alex McClafferty, and I am currently working with him again.
During those 6 months, I took a total of 120 pages of notes from our calls. After each call, I would go back and highlight my key learnings and insights.
Recently, I decided to read through all 120 pages of notes and pull out the key insights.
Read MoreThere is a habit that my team has done on a weekly basis for over three years now.
We did this even before Lead Cookie existed when it was just myself and my ops director.
This habit has been a complete game changer for our business.
It's called Workshop.
Read More68.56% of Lead Cookie's revenue is a direct result of my personal brand.
This comes in two forms.
Referral partnerships.
Content marketing.
In this article, I am going to explain my philosophy behind the choice to build my personal brand, and more details on how I utilize it to drive such large amounts of revenue toward our business.
Read MoreFailure. It fucking sucks.
In November, I started up a business in stealth mode that would eventually become Content Allies. I signed a few early customers in stealth mode, and then publicly launched the company at the start of January.
The problem I was aiming to solve was one I experienced myself.
Read MoreAt Lead Cookie and Content Allies, we have a team of over 20 virtual assistants who work with us. They are literally the backbone of our company and run a majority of the actions that our company takes on a daily basis.
And as of today, we have a 95%+ success rate when hiring new virtual assistants, and an extremely minimal turnover rate. Only two team members have left us since starting, and both were because they received offers that were at triple the pay rate we offered them.
Read More2083 email signups.
That is how many people have opted in for my Lead Cookie lead magnets in the past 18 months.
That is 100% organic without any advertising spend at all.
28.32% of revenue.
That is how much of our overall revenue has come from Content Marketing at Lead Cookie.
Whenever I started Lead Cookie, I had a mentor ask me some questions.
But to be honest, I didn't really think through them well at the time. This is what lead me to leaving open a fatal flaw in my business model which I wrote about last week.
And so as I start up a new venture, I returned to the big question that my mentor asked me at the time. I have shared the question in more detail, and even walked you through my own processing of that question with Content Allies.
Read MoreEarlier this week, I announced that I am launching a new business.
To many people this came as a shock when I told them. They said "If things are going so well with Lead Cookie, why would you divert your attention to launch something new?"
And the truth is, things are going well with Lead Cookie. In 18 months, we have grown from Zero to $60k in MRR.
Read MoreYes. You read that headline right.
I am launching a new business.
Content Allies - Virtual Assistants for Content Marketers
After 18 months of building a productized Linkedin Lead Generation service up to ~$60k in MRR, I've decided that it's time to start a second business.
Read More2 hours... That is roughly how long it used to take me every time I closed a new customer.
Today it takes 5 minutes...
That is because I have automated our entire closing process and customer onboarding process.
In this article, I am going to walk you through the closing automation I set up and provide you with a model of what you could do for your own company.
Read MoreAs you start to improve your sales and marketing game, you will find yourself having a lot more conversations with potential prospects.
And with those conversations, you will repeat yourself often.
That is why it is essential to create a bank of sales scripts that you can use and customize over and over again.
In this article, I am going to share the standard sales scripts that I use and teach you a few tricks on how to use them effectively.
Read MoreOne of the biggest mistakes you can make in sales has nothing to do with losing the deal...
In fact, you won't even see the problem until you start to work with the customer. It is only then that things get bad...
The mistake is misaligned expectations.
It starts in the sales process, and it affects everything after.
Read MoreOne single sentence has the power to double your close rate...
"We like people who make decisions quickly, that is why we will offer X discount if you commit and pay your setup fee by Y {{time frame}}."
When I learned this simple little sales tactic, it massively changed the results I got from my sales at Lead Cookie.
Read More375 sales calls
154 closed deals
Those are my numbers over the past 16 months with Lead Cookie.
At 30 minutes a piece, that is 187.5 hours on Sales calls or 7 days and 19 hours of total sales call time...
Over the course of that time, I have built and refined a sales call framework that I use over, and over, and over again.
Read MoreIn talking with many of my peers and other upcoming entrepreneurs, I have found that most people don't have any sort of real "Sales Process".
They just kind of wing it, or it's all in their head.
Read MoreAt the time of publishing this post, we have run over 150 Linkedin outreach campaigns at Lead Cookie.
These campaigns have been for all different types of businesses and value propositions.
Through these campaigns, we have come across 7 core frameworks that we use over and over again to generate results for our clients.
In this article, I am going to share each of these frameworks in more detail and give examples of each.
Read MoreIf there is one mistake I see people make in their positioning over and over again, it is a failure to understand their buyer’s awareness.
A great niche and value proposition is your foundation.
But even if you have that, you will fail if you do not understand the concept of buyer awareness.
My goal in this post is to explain to you what buyer awareness is, why it is so important to your marketing, and how to use it as a guiding light for all of your marketing efforts.
Read More1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months
Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie.
Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions.
But how do you do it?
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?
In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.
Read MoreOver the past year I have been heads down on mastering Linkedin Lead Generation.
This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.
But it has also lead to creating quite a bit of training materials around how to use Linkedin better.
Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.
That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.
But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.
Read More
