The painful consequences of not focusing

The painful consequences of not focusing

The month was March of 2018.
I had just laid off 6 people from Lead Cookie.
Lead Cookie had racked up $22,000 of credit card debt.
And for the next two months, I wasn't going to be getting paid.

I picked up a copy of the book called The One Thing by Gary Keller. 
And the opening line changed me.

"If you chase two rabbits, you will not catch either one." - Russian Proverb

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Lessons Learned from 6 Months of Advising with Co-Founder of WP Curve, Alex McClafferty

Lessons Learned from 6 Months of Advising with Co-Founder of WP Curve, Alex McClafferty

Over the past 20 months, I went from being a consultant to running a productized service, generating over $50k MRR. During the first 6 months of that time, I worked with my advisor, Co-Founder of WP Curve Alex McClafferty, and I am currently working with him again.

During those 6 months, I took a total of 120 pages of notes from our calls. After each call, I would go back and highlight my key learnings and insights.

Recently, I decided to read through all 120 pages of notes and pull out the key insights.

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How to hire rockstar virtual assistants, and not have them flake out on you

How to hire rockstar virtual assistants, and not have them flake out on you

At Lead Cookie and Content Allies, we have a team of over 20 virtual assistants who work with us. They are literally the backbone of our company and run a majority of the actions that our company takes on a daily basis.

And as of today, we have a 95%+ success rate when hiring new virtual assistants, and an extremely minimal turnover rate. Only two team members have left us since starting, and both were because they received offers that were at triple the pay rate we offered them.

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The big question to ask yourself before starting a business

The big question to ask yourself before starting a business

Whenever I started Lead Cookie, I had a mentor ask me some questions. 

But to be honest, I didn't really think through them well at the time. This is what lead me to leaving open a fatal flaw in my business model which I wrote about last week

And so as I start up a new venture, I returned to the big question that my mentor asked me at the time. I have shared the question in more detail, and even walked you through my own processing of that question with Content Allies.

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The fatal flaw I made with my business, and how you can avoid it

The fatal flaw I made with my business, and how you can avoid it

Earlier this week, I announced that I am launching a new business.

To many people this came as a shock when I told them. They said "If things are going so well with Lead Cookie, why would you divert your attention to launch something new?"

And the truth is, things are going well with Lead Cookie. In 18 months, we have grown from Zero to $60k in MRR. 

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The Lead Cookie Sales Playbook: Automating the close

The Lead Cookie Sales Playbook: Automating the close

2 hours... That is roughly how long it used to take me every time I closed a new customer. 
Today it takes 5 minutes...

That is because I have automated our entire closing process and customer onboarding process. 

In this article, I am going to walk you through the closing automation I set up and provide you with a model of what you could do for your own company. 

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The Lead Cookie Sales Playbook: Email Scripts

The Lead Cookie Sales Playbook: Email Scripts

As you start to improve your sales and marketing game, you will find yourself having a lot more conversations with potential prospects.

And with those conversations, you will repeat yourself often.

That is why it is essential to create a bank of sales scripts that you can use and customize over and over again.

In this article, I am going to share the standard sales scripts that I use and teach you a few tricks on how to use them effectively.

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7 Linkedin outreach frameworks that generate results

7 Linkedin outreach frameworks that generate results

At the time of publishing this post, we have run over 150 Linkedin outreach campaigns at Lead Cookie.

These campaigns have been for all different types of businesses and value propositions.

Through these campaigns, we have come across 7 core frameworks that we use over and over again to generate results for our clients.

In this article, I am going to share each of these frameworks in more detail and give examples of each.

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What is buyer awareness and why it matters to your marketing

What is buyer awareness and why it matters to your marketing

If there is one mistake I see people make in their positioning over and over again, it is a failure to understand their buyer’s awareness.

A great niche and value proposition is your foundation.
But even if you have that, you will fail if you do not understand the concept of buyer awareness.

My goal in this post is to explain to you what buyer awareness is, why it is so important to your marketing, and how to use it as a guiding light for all of your marketing efforts.

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How to grow your audience and email list on Linkedin

How to grow your audience and email list on Linkedin

1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months

Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie

Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions. 

But how do you do it? 
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?

In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.

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How to get more out of Linkedin Sales Navigator

How to get more out of Linkedin Sales Navigator

Over the past year I have been heads down on mastering Linkedin Lead Generation. 

This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.

But it has also lead to creating quite a bit of training materials around how to use Linkedin better.

Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.

That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.

But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.

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