113: Launching a best selling book with Tom Morkes
Are you familiar with The Seven Day Startup by Dan Norris? Stop Thinking Like a Freelancer by Liam Vitch? The Sober Entrepreneur by Russ Perry? All of these past guests of the podcast launched their books with Tom Morkes' help, through his business Insurgent Publishing.
Insurgent Publishing is in the business of running online event based marketing campaigns for brands and businesses. Whether it's a book launch, a course launch, a summit, a challenge or a product/service being sold over a specific time period, Tom can help your launch through by facilitating large scale campaigns with partnership and influencer promotions.
At the same time, Tom creates and launches his own books, content and products through his personal website TomMorkes.com. Quite clearly, Tom is at the top of the game when it comes to marketing and building thought leaders online. Tune in to the podcast to hear Tom's unique journey that started off with a military background. if you're interested in becoming a best seller, growing your audience and becoming a thought leader... don't miss this episode!
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112: Linkedin Secrets with John Nemo
When I was building Lead Cookie, my LinkedIn Lead Generation business, I did a lot of research on thought leaders in this arena and many of the tactics i learned came through John Nemo's courses. I brought John on the podcast so he can share actionable tips and advice on how to get more out of LinkedIn and better manage your profile.
John started off in the lead generation game after her took a leap of faith and left his 'soul sucking day job'. With only 1 client and 1 month's worth of wages he opened his own marketing agency, worked out of home and generated 6 figures in revenue within 90 days. He did all this by using LinkedIn, which became his 'aha! moment'. He'd come across a platform that gave him the ability to connect and talk with leads one-on-one instantaneously with no gate keepers.
Tune in to hear more about how he gained opportunities and refined how to talk to people and sell on LinkedIn. Nowadays John is a public speaker and has two very successful online courses: LinkedIn Riches and Online Webinars That Work.
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111: The User is Drunk with Richard Littauer
Richard Littauer is the creator of The User is Drunk website. Richard's story is an interesting one involving a unique marketing tactic he used to grow his business. Tune in to hear about this form of viral marketing that had tremendous success and generated tons of opportunities.
Essentially, Richard gets drunk and reviews the user experience (UX) of websites. This was one of Richard's many think-outside-of-the-box ideas and just happened to be the one that took off. In this episode we hear all about how this clever way of providing UX feedback to web developers and designers started off as a silly idea and ended up producing great learning experiences and new ventures.
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110: Generate Leads on Linkedin with Wayne Breitbarth
Wayne has been in this game since the early days of LinkedIn. His interest started off as a hobby but when he realized people were really attentive when engaging in public speaking on the topic, he teamed up with his wife to write a book about it. The Power Formula for LinkedIn is now on its 4th Edition and has sold over 100,000 copies.
When Wayne first meets with clients (organizations, individuals, colleges and universities, and especially sales teams) all he has to do is show them how to do a basic advanced search and already they are impressed - that's how little people know about the platform! In Wayne's words: "LinkedIn is interesting and can go so many ways because it all comes down to the database it provides access to."
In this episode we dive into some unique tactics and business growth methods that you wouldn't normally think about. For instance, have you considered looking into alumni from your school to start seeking leads? Tune in to hear
actionable tips and insights on ways to generate more leads and business opportunities through LinkedIn.
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109: Getting leads for your agency using Adwords with Joe Kashurba
In this podcast I sit down with Joe Kashurba of Kashurba Web Design. Joe shares valuable insights of how to build a virtual agency and gain clients through Google Adwords.
Building a virtual team is no easy feat. In this episode you'll hear great advice on how to hand projects off strategically, piece by piece. We discuss how important it is to narrow down slowly and keep project managers focused on one part of the puzzle at a time.
Would you believe Joe gained the majority of his work and his clients through Google Adwords? Naysayers think Google Adwords is too competitive but Joe knows what mistakes are often made in the process. Tune in to hear his tips on how to make a business profitable through Adwords.
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108: Selling your Expertise with David C. Baker
In this episode, I interview David C. Baker, an author, speaker and advisor helping entrepreneurial experts make better business decisions. His new book, The Business of Expertise is available now.
If you are looking to build yourself up as a thought leader, David is the guy to go to. His words of wisdom revolve around one thing: helping people make better business decisions. He tackles the big questions like: how to position your firm, how to find new business with lead generation, how to structure roles and how to manage performance.
In this episode, we chat about how you can frame your expertise around solving problems that people are losing sleep over.
David's insight comes from years of experience running an agency, which inevitably lead to learning what types of mistakes are made and what mistakes can be avoided when it comes to making big business decisions.
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107: Why you should talk prospects out of working with you with Jonathan Stark
In this episode, we interview Jonathan Stark who is a business coach for independent software consultants.
In this interview, we dive into Jonathan's background and how he found his super defined niche which enabled him to charge premium rates for his services.
We also dive into this concept on why you should talk prospects out of working with you. It's a contrarian concept at first but by the end of this interview, I am confident you will agree.
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106: Winning Enterprise Clients with Jonathan Dison
Today I am honored to have Jonathan Dison of Benchwatch and Lightrock Consulting.
In Jonathan's previous consulting experience he has clients as Chevron, Tyson, Microsoft and quite a few other large clients.
In this interview, we dive in with Jonathan on how he got his consulting firm built up and advice he has for other consultants to get into those large enterprise clients.
This interview is jam-packed with 2-3 big ideas that will show you how to get in with enterprise clients.
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105: Recurring revenue with Brent Weaver
In this episode, we talk all about how to generate recurring revenue for your agency with Brent Weaver of uGurus.
Brent has some incredible and actionable insights that any agency or consulting firm can begin using immediately to start generating more recurring revenue for your business.
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104: Tactics and Strategy with Ahmad Munawar
In this episode of working without pants we talk Tactics and Strategy with Ahmad Munawar of Boutique Growth.
Ahmad used to work at Ernst & Young before leaving to go out on his own to run business development for a smaller boutique consulting firm.
Today his business focuses helping consulting firms ramp up their marketing and acquire new clients.
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103: Becoming a better manager with Karl Sakas
In this episode, we interview Karl Sakas all about how you can become a better manager and leader at your agency.
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102: Building a $500k MRR productized service with Russ Perry
This is the second time we have had Russ on the show although in between he grew Design Pickle from $100k MRR to $500k+ MRR.
Needless to say, Russ is crushing it.
In this episode we talk more about how Russ has grown as an individual in order to get his company to this level.
We talk about Russ's new book The Sober Entrepreneur which I highly recommend.
And we riff on many of the other lessons Russ has learned through building up his Design Pickle empire.
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101: How to use LinkedIn Ads with AJ Wilcox
In this episode I am honored to bring you AJ Wilcox of B2Linked.com.
AJ shares all of his secrets and best practices when it comes to LinkedIn ads and how he has built up one of the top LinkedIn advertising agencies in the world in a relatively short period of time.
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100: Tax Reduction Strategies for Agencies and Consultants
As crazy as it sounds, I am a geek when it comes to taxes. I leverage every possible thing I can when it comes to deductions and have event spent two years of my life abroad to reduce my taxes.
That is why I am excited to bring you this interview with [Craig Cody] where we talk about all of the opportunities that small business owners have for tax deductions.
This episode is full of tax specific advice for U.S. residents so hopefully you find it useful.
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099: Creating the Amazon logo with David Turner of Turner Duckworth
In this episode of the Working Without Pants podcast I am honored to bring you this amazing interview with David Turner of Turner Duckworth.
You may have seen the work that David's firm has created before...
They are only responsible for Coca Cola's iconic branding and the Amazon logo...
Yes, that's right. They did the freaking Amazon logo.
This interview is incredible as we dive into David's journey, how he has built up such an incredible company and company culture.
I hope you enjoy!
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098: How to close outbound leads with Liston Witherill
One of the biggest challenges with running a done-for-you B2B lead generation service is seeing a lot of leads NOT turn into sales calls and never have the chance to become closed deals.
It doesn’t matter how many leads we send a business if they can’t create new business from those leads.
This article is based on the interview posted below which is a conversation between Liston Witherill and myself all about closing outbound leads.
More leads can even be bad for your business if you don’t know how to turn them into sales calls and close more deals.
The goal of this post is to make sure you don’t end up in the position where more leads are hurting your business. I want you to be able to handle more leads, have more sales calls, and close more deals with confidence.
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097: How to generate leads on Linkedin - Part 3
This episode is the third and final part of our LinkedIn lead generation series.
We’re going to dive deeper into what you do when you start generating those leads and people actually start conversing with you.
The inspiration for this series was my new company, LeadCookie.com, where we manage and handle the entire LinkedIn lead generation process. If you’re a well-niched business, reach out and see how we can help.
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096: How to generate leads on Linkedin - Part 2
This is part 2 in our 3-part series on LinkedIn lead generation.
In this episode, we’re going to dive in on how to use outbound connection requests to generate leads and conversations on LinkedIn.
With my new service, Lead Cookie, we generate leads for our customers on LinkedIn. We’ve had some people who literally told us they need us to stop, because we were generating more leads than they could handle.
If you don’t have time to optimize your LinkedIn profile and use all its capabilities to generate leads, find us at LeadCookie.com.
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095: How to generate leads on Linkedin - Part 1
Welcome to the first of a 3-part solo series on Linkedin prospecting.
As you know, one of the main areas I focus on is helping agencies and consultants get new clients. While I used LinkedIn a lot for research, I didn’t really know much about using it for lead generation.
I decided to change that, and after implementing tactics and strategies to do this, I had 40 strong leads and closed at least $30,000 in business in just a few months.
In this episode, I’m going to talk about profile optimization and how to ramp up traffic to your LinkedIn profile.
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094: Doing good in the world is good for business with Justin Ahrens
I am super excited to have Justin Ahrens of Rule 29 on the show today.
On the side of his firm, Justin launched an initiative called Wheels 4 Water, where he’s raised over $200,000 for a non-profit focused on providing clean drinking water in Africa.
What’s cool about our conversation today is that Justin shares why it’s easier to set up a non-profit by not actually setting one up. We also talk about why Justin started this initiative and how it’s opened up big doors for his primary agency.
If you are in a spot where you want to do more good in your business and see it grow as you do that, this is the episode for you.
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