Enterprise marketing · page 3

Articles

• Revenue Operations Consultants: 8 RevOps Firms Compared

  Compare eight RevOps consulting firms by how they work and the proof and prices they publish, and learn what to settle before you hire a consultant.

  Marketing strategyShortlist · 8 companiesAug 2, 2024

• Panel Recruitment Services: 9 Providers Compared

  Compare nine panel recruitment services and survey panel providers by the kind of study they suit, the proof they publish and the prices some list.

  Marketing strategyShortlist · 9 companiesJul 8, 2024

• UGC platforms: 13 tools and creator marketplaces compared

  Compare 13 UGC platforms: software that collects customer content, creator marketplaces and managed services, with published prices, rights and proof.

  Paid media & creatorsShortlist · 13 companiesJul 6, 2024

• Thought Leadership Agencies: 25 Firms Compared

  Compare 25 thought leadership agencies for research reports, executive PR and content, with each firm's published proof and, where shown, its prices.

  Marketing strategyShortlist · 25 companiesJun 3, 2024

• B2B Content Marketing Agencies: How to Choose One

  Decide whether to outsource B2B or SaaS content marketing, what to test before you sign, and compare 15 content agencies by focus, proof and pricing.

  Marketing strategyShortlist · 15 companiesOct 15, 2021

• 14 B2B Lead Generation Agencies to Compare

  Compare 14 B2B lead generation agencies by service, buyer fit and published terms. Learn what to ask about qualified meetings, fees and the sales handoff.

  Marketing strategyShortlist · 14 companiesJul 6, 2021

• How to Design an Amazing Customer Experience

  My April 2020 method for designing a service's client experience: map every touch point in the first 90 days, then fix them, with Content Allies' revamp.

  Marketing strategyEssayApr 28, 2020

• How to Nail Your Value Proposition & Avoid Common Mistakes

  My April 2019 essay on how I set Lead Cookie's value proposition: the "can you become #1 in your niche" test, three ways to niche and tips to refine it.

  Marketing strategyEssayApr 30, 2019

• What is buyer awareness? Four stages and how to use them

  Buyer awareness is how much a buyer knows about their problem, the solutions and you. The four stages, two real examples and how to match copy and tactics.

  Marketing strategyExplainerOct 22, 2018

• Why your marketing isn’t working (Intro to the 3 M’s)

  When marketing fails, check the message, market and medium, starting with the value proposition: my 2018 essay on the Three M's, with Lead Cookie cases.

  Marketing strategyEssayFeb 14, 2018

• LinkedIn Lead Generation: My Outreach Playbook, Updated

  My LinkedIn outreach playbook from Lead Cookie, updated for LinkedIn's current limits and rules, and how to choose between running it and hiring a service.

  Marketing strategyPractical guideOct 10, 2017

• How to Shorten Sales Cycles with an Entry-Level Offer

  My June 2016 account of swapping free calls and custom proposals for a paid discovery offer, why my first version failed some clients and what I changed.

  Marketing strategyEssayJun 6, 2016

• How to Create an Effective Sales and Marketing Strategy

  Build a sales and marketing strategy in five steps, then choose channels to test. Includes objectives, assets, feedback and a one-page execution template.

  Marketing strategyPractical guideDec 9, 2015

• Why every agency should have a dream client campaign

  My 2015 essay on dream client campaigns: why a short list of best buyers beats a wide net, and the four steps my video agency used with top event planners.

  Marketing strategyEssayNov 19, 2015

• Cold emailing: how I closed $12,030, updated for today

  How cold email closed $12,030 in my first seven months freelancing, step by step, updated for today's sender rules, anti-spam laws and open tracking.

  Marketing strategyEssayJul 9, 2014

• Three mistakes I made early in my creative career

  My April 2014 essay on three mistakes from launching my consulting practice: a niche I didn't enjoy, sales instead of marketing, and two brands.

  Marketing strategyEssayApr 17, 2014

• Why outbound was getting harder: my forecast and advice

  My April 2020 view of cold email and LinkedIn outreach: why results were falling, where outbound was heading, and options for outbound agencies.

  Marketing strategyEarly writingApr 14, 2020

• The Content Snowball: how to become a content machine

  My 2019 essay on the Content Snowball: from one weak first post in 2011 to weekly articles, a podcast and a daily post, built one habit at a time.

  Marketing strategyEarly writingJul 11, 2019

• Creating a viral lead magnet: my Lead Cookie playbook

  My January 2019 Lead Cookie playbook: make a lead magnet the best resource on its topic, publish it free on the blog, and offer an eBook copy for sign-ups.

  Marketing strategyEarly writingJan 18, 2019

• Direct outreach: why relevance wins new clients

  My 2014 essay on direct outreach for freelancers: why relevance separates it from spam, with a designer's hand-delivered letters and my association emails.

  Marketing strategyEarly writingNov 16, 2014

• Why everyone needs to learn marketing

  My 2014 essay: marketing is storytelling, not tactics, and everyone markets themselves. A Nashville coffee shop shows how a story lets you charge more.

  Marketing strategyEarly writingApr 10, 2014