All articles · page 11
All published articles on enterprise marketing, executive search, B2B podcasting and building companies, with dated early writing included.
273 articles · showing 241–264, current writing first
Articles
Productized service lessons: Lead Cookie's first six months
My January 2018 lessons from Lead Cookie's first six months as a productized service, from the first pitch to $33,168 MRR, and my 2019 correction.
Company buildingEssay
LinkedIn Lead Generation: My Outreach Playbook, Updated
My LinkedIn outreach playbook from Lead Cookie, updated for LinkedIn's current limits and rules, and how to choose between running it and hiring a service.
Marketing strategyPractical guide
My system for streamlining my podcast workflow
In June 2017 I explained the system that let me run my podcast by doing only the interviews, with editing, publishing and episode write-ups handed off.
B2B podcastingEssay
Podcast networking for agencies and consulting firms
How an agency or consulting firm can use a podcast to build client relationships: which guests to invite, how I'd launch it and what changed since 2017.
B2B podcastingEssay
How to Shorten Sales Cycles with an Entry-Level Offer
My June 2016 account of swapping free calls and custom proposals for a paid discovery offer, why my first version failed some clients and what I changed.
Marketing strategyEssay
How to Create an Effective Sales and Marketing Strategy
Build a sales and marketing strategy in five steps, then choose channels to test. Includes objectives, assets, feedback and a one-page execution template.
Marketing strategyPractical guide
Why every agency should have a dream client campaign
My 2015 essay on dream client campaigns: why a short list of best buyers beats a wide net, and the four steps my video agency used with top event planners.
Marketing strategyEssay
Cold emailing: how I closed $12,030, updated for today
How cold email closed $12,030 in my first seven months freelancing, step by step, updated for today's sender rules, anti-spam laws and open tracking.
Marketing strategyEssay
Three mistakes I made early in my creative career
My April 2014 essay on three mistakes from launching my consulting practice: a niche I didn't enjoy, sales instead of marketing, and two brands.
Marketing strategyEssay
Stop overthinking it... take action.
My May 2020 essay from early in the pandemic: when a business decision feels unclear, you lack facts, and taking action, not overthinking, gets them.
Company buildingEarly writing
Why outbound was getting harder: my forecast and advice
My April 2020 view of cold email and LinkedIn outreach: why results were falling, where outbound was heading, and options for outbound agencies.
Marketing strategyEarly writing
How Understanding My Unique Ability Changed My Life
My February 2020 essay on Dan Sullivan's Unique Ability process: what it showed about my strengths, and how I rebuilt my role at Lead Cookie around it.
Company buildingEarly writing
Why decision fatigue is so important for entrepreneurs
My February 2020 essay on decision fatigue as a founder: why I held off big decisions when exhausted, and how cutting commitments and checklists helped.
Company buildingEarly writing
The magic of a money-back guarantee
My 2019 essay on the 30-day, any-reason money-back guarantee at Lead Cookie and Content Allies: how often clients took it and how it changed sales calls.
Company buildingEarly writing
The 15-year overnight success behind Lead Cookie
My 2019 correction of my six-month Lead Cookie headline: the 15 years of ventures, consulting and mistakes behind it, and the case for the long view.
Company buildingEarly writing
The Value of Coaching Your Team
My 2019 essay on coaching my leadership team at Lead Cookie and Content Allies: how three people grew into their roles, and the weekly one-on-ones I ran.
Company buildingEarly writing
The Content Snowball: how to become a content machine
My 2019 essay on the Content Snowball: from one weak first post in 2011 to weekly articles, a podcast and a daily post, built one habit at a time.
Marketing strategyEarly writing
You choose what business you build
My May 2019 essay on an adviser's reminder that I was in the driver's seat: Lead Cookie's growth at all costs, and a 20-hour-week limit for Content Allies.
Company buildingEarly writing
The #1 mistake when starting a productized service
My April 2019 essay on the mistake I made at Outbound Creative and Lead Cookie, delivering the service myself, and why I argued for hiring from day one.
Company buildingEarly writing
Lessons from 6 months of advising with Alex McClafferty
My February 2019 essay on six months of advisory calls with Alex McClafferty, co-founder of WP Curve, as I started Lead Cookie: hiring, process, mindset.
Company buildingEarly writing
Our weekly company habit that changed everything
How my team ran Workshop in 2019: a weekly 60-minute meeting with a shared board of problems, a facilitator and action steps, an idea from Chet Holmes.
Company buildingEarly writing
Shutting down my startup: seven lessons from Content Allies
My February 2019 account of shutting down the first Content Allies, a content support service run at a loss, and the seven lessons I took from it.
Company buildingEarly writing
Creating a viral lead magnet: my Lead Cookie playbook
My January 2019 Lead Cookie playbook: make a lead magnet the best resource on its topic, publish it free on the blog, and offer an eBook copy for sign-ups.
Marketing strategyEarly writing
Before starting a business, ask why you are building it
My January 2019 essay on the question my mentor asked when I started Lead Cookie: if the business succeeds, why build it? And my answer for Content Allies.
Company buildingEarly writing