What do Barbie, slime, and chicken sandwiches have in common?
They all exploded online thanks to some of the smartest, wildest viral marketing campaigns we’ve seen in recent years.
These days, in an attention-driven world where 5.17 billion people use social media worldwide, that kind of visibility is a goldmine.
In this blog post, we’re unpacking 10 viral campaigns that didn’t just go big; they redefined what “viral” even means.
We’ll look at the creative spark behind each one, the platforms that fueled their growth, and the takeaways you can actually use to build campaigns that hit hard. Let’s break it down.
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