Top 30 Influencer Marketing Platforms & Software in 2024 & Choice Checklist
With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base.
As for the smaller businesses that would benefit most from this powerful form of advertising, they simply do not have the resources to carry out campaigns.
Influencer marketing platforms and software can save companies — big or small — a huge amount of expense. Still, it’s not as simple as it sounds because not all platforms will provide what your business or agency needs.
We’ve done the hardest part for you, and come up with a comprehensive list of the very top influencer marketing platforms and software, including a brief summary of their features and pricing. Now all you have to do is look through the list below and filter out the ones that may not be suitable.
But first, what is influencer marketing exactly? What is an influencer marketing platform, and how do you choose the right software?
Let’s get to it.
What is influencer marketing?
At its core, influencer marketing has always been around. Back in the day, before television, radio, WiFi, or mobile phones, there was Word-of-Mouth Advertising.
Today, Word-of-Mouth Advertising brings in 5 times more sales than paid ads.
Why?
Because consumers have learned not to trust what businesses say. Instead, for credibility, they turn to their peers. In fact, 92% of people trust recommendations from friends and family, because they trust them. They do not trust companies.
This brings us to the two new-ish kids on the marketing block:
Reviews, and
Influencer marketing
These two areas are hot in marketing today because they focus on the primary element of online selling: trust.
Let’s expand on that a bit.
Traditionally, a customer would walk into a brick and mortar store that they had seen standing in the same place for the last two years, and every time they walked past, they would give a wave to the owner.
But today, without the brick and mortar building and the face-to-face contact — and let’s not forget all the scams that arose at the same pace as digital transformations —, consumers are looking for trust signals before they take the plunge and buy. Even the products and services of well-known brands get researched before customers make decisions. They turn to reviews and other trust signals to determine whether the purchase would be a good or a bad one, based on what others are saying.
It’s the very reason Word-of-Mouth Advertising is the most powerful form of advertising: the people giving the testimonial are seen as trustworthy, while company adverts are not.
And that brings us to influencer marketing. Influencer marketing is really about someone having the power to influence others. Influencer marketing started off as celebrity endorsements, but since the rise of social media, an influencer is anyone with a large following. Influencer marketing is when an influencer helps a brand achieve a marketing objective.
It is powerful because of two reasons:
It works somewhat like Word-of-Mouth Advertising because of the relationship the influencer has with their fans, and because the influencer is viewed as trustworthy and relatable.
The influencer has built up a following in the same niche as the brand. The brand and influencer have a shared audience.
Here’s an example of an influencer marketing campaign:
An influencer collaboration between Daniel Wellington (watches) and Instagram influencer, fashion entrepreneur sarahlolathings.
What is an influencer marketing platform?
An influencer marketing platform is the technology that connects brands and influencers.
More specifically, these platforms serve both brands and influencers and act as an “opportunity hub”, opening possibilities for both parties, allowing them to come together.
Most influencer marketing software consists of a database of influencers, together with their specs, such as the number of followers, niche, values, audience, and so on. It makes things easier for both parties; for the brand that seeks the right influencer, and the influencer interested in monetization.
The platforms aid brands in finding the right influencers, and at the most basic level, help the business manage the workflow, key metrics, and analytics.
Side note: As you will see in the list of top influencer marketing platforms and software below, some platforms work differently to others, and some have very different features that may or may not be necessary for the campaigns you wish to run. Don’t pay for features you don’t need. At the same time, don’t choose software that can’t do what you need it to do, because then you may need to pay for additional software.
How to choose the right influencer marketing platform
Although there is no shortage of influencer marketing platforms today, and we’ve listed the best influencer marketing software below, it’s still important to know how to find the right one to meet your needs. Not all platforms are created the same.
Here’s a quick checklist of what to consider:
What are your goals? (This will determine what functionality you will need in a platform.)
Does the influencer marketing software solution support the social media sites you need?
Does the platform include an influencer database? And do you even need one, or will you find your own influencers?
Would you like the functionality to communicate with influencers from the platform dashboard?
Does the platform provide the type of influencer required? For example, nano, micro, macro, or mega influencers.
Does the software provide influencers whose audience matches yours? For example, some platforms may only focus on products, but if you are B2B, that may not work.
What data, metrics, and reporting do you require? Do you need to prepare reports for clients?
What do you need to know about potential influencers?
What kind of search filters will you require?
What functionality do you require? For example, influencer discovery, analytics, and communication options.
Do you need to track social media results? And how deep do you need to go?
Do you need the software to make influencer payouts?
How easy is it to use the platform?
How much automation do you want?
Do you want to pay the influencer with money or with products/services?
What third parties do you need the platform to integrate with? Will you need APIs?
Does the software provide prospective influencers from the locations you require?
Top Influencer Marketing Platforms in 2024
It’s important to know that each of these platforms, although they are all used in influencer marketing, serves a different purpose.
They may be at the top of their game, but not every one of them will be right for you. We’ve added a short summary with each to save you time; a quick glance at each will tell you which ones need to be filtered out according to your needs.
Top 30 Influencer Marketing Software
inBeat.co
inBeat.co is a micro-nano (local and less than 1,000 followers) influencer database for TikTok and Instagram.
Features include:
Quick search
Automated look-alike influencers
Export influencer details
UGC (User Generated Content) creation studio
It has a teaser plan so you can take it for a spin to be sure it’s what you are looking for.
Prices start at an affordable $35/month.
GRIN
GRIN is an ecommerce all-in-one influencer marketing creator platform.
Features include:
Search, discovery, and recruitment of influencers
Influencer relationship management
Product seeding process management
Payment management
Content management
Reporting and analytics
The software integrates with all the top ecommerce platforms such as Shopify, WooCommerce, and so on.
Pricing is customized for each client.
Upfluence
Upfluence is an influencer discovery tool that helps brands identify and engage influencers. More importantly, for the bigger brands, it reveals influencers who already love your brand.
However, if you’re a startup, you can search through the platform’s database of vetted creators, and manage your influencer campaigns from launch to finish.
Upfluence is made for ecommerce and direct-to-consumer brands on TikTok, Instagram, Twitch, and YouTube.
Features include:
Discovery of influencers
Influencer analysis so that you can pick the best fit
Entire campaign management and tracking
Functionality to send products to influencers
Management workflows and influencer payments
The software allows for integrations with CMS software, affiliate software, analytics software, and mailing systems.
Pricing has 5 levels, paid monthly for a year.
Gen.video
Gen.video is a premium influencer management software developed for medium-sized brands with a large ecommerce presence. It varies from other platforms because it does not have a database of influencers; you would need to source your own or use another platform for that. This software specializes in User Generated Content; it is built for sourcing video content tied to a specific product.
Features of the software include:
End-to-end influencer workflow, with sales conversion data and insights
Manage budgets, briefs, influencers, timelines, contracts, authentic content approvals, and analytics
Collects retail data from wherever your products are sold to provide deep reporting and broad insights on your influencer’s marketing initiatives
Enquire about pricing.
Tagger
Tagger is a data-driven easy-to-use (but does involve a learning curve) influencer search engine and social listening platform for large brands and agencies.
Features include:
Measure, compare, benchmark, and research competitors
Plan campaigns and discover influencers from a database of more than 6 million
Full influencer CRM to manage every part of the process
Track and report
Available in 11 languages
The software is everything you need to research, strategize, discover, pay, manage and analyze your influencer marketing campaign.
Pricing on request.
Influsoft
Influsoft was developed by Viral Nation, one of the top influencer marketing agencies in the world, which represents some of the world’s top influencers on social platforms. Influsoft is the culmination of all the pivots and adaptations its creators had to make in order to maintain their marketing agency’s success.
This is important to know because many platforms are created by technical people, not marketing people — and it shows in the software.
This platform has been created with incredible attention to detail, evident in the metrics provided, which offer deep insights covering even things such as emotions!
It was developed for enterprises, and includes the following features:
Plan and strategize
Measure and analyze
Competitor analysis and campaign comparison
Talent agency and contract management
What makes the platform unique is its AI-powered authenticity analyzer and fraud detection, social media integration, brand analysis and social networks listening built into the software, and end-to-end influencer campaign management.
Pricing is customized, but you can expect to pay from $3K to $10k per month.
Refersion
Refersion is a basic, easy to set up and use influencer and affiliate marketing platform that is best for medium to large ecommerce brands.
Primarily built for affiliate marketing, Refersion addresses the fact that the boundary between affiliates and influencers is becoming increasingly blurred; moving beyond the more simple “awareness” campaigns to actually driving sales.
The platform caters to multiple ways of managing affiliates and structuring commissions, and includes the following features:
Track all digital sales
Automate commissions, payments, and tax (although you can’t pay directly from the platform but you can integrate payment applications)
Analytics performance
Content library
Pricing starts from $89/month.
Creator.co
Creator.co, best for small to medium-sized businesses, consists of a database of more than 500 million influencers, together with a tremendous amount of data on each so that you can choose the right fit. Alternatively, you can allow the system to do the matchmaking for you from a much smaller, but thoroughly vetted database of around 80,000.
What makes Creator.co particularly unique is that the tool provides a lot more data and in-depth insights on influencers than other platforms that target small business owners. So if you’re looking for deep insights, you’re getting more bang for your buck on this platform. The reporting features, however, are basic.
The software allows clients to automate campaigns, which involves a combination of algorithms and human help.
Features of the platform include:
Simplicity in the process to get started
Marketplace of more than 500 million influencers
Collaboration Hub allows brands to build a campaign, and invite creators/influencers to apply to collaborate
Send gift products
Automated influencer campaigns
Get deep insights from influencers on Instagram, TikTok, and YouTube
Paid ads collaboration
Pricing has many flexible options, which is also ideal for smaller businesses. For example, if you choose self-service, you will pay from $316/month, or $795 for an automated campaign.
Klear
Klear is a influencer search engine built for small and large brands and uses AI and sophisticated algorithms to identify and gain insight into a 900 million influencer database. The search filters are smart and allow brands to source the most relevant content creators with ideal audiences to ensure campaign success — and it is quick and painless to do.
Klear stands out for its data and analytics but offers a complete campaign management service.
Features of the platform include:
Social listening and competitive research with features that “teach” the AI about your brand so it delivers more relevant information over time
Campaign management
Meaningful reporting (excluding TikTok)
Request pricing. (Good news: they offer a discount for startups that have less than 20 staff members!)
MightyScout
MightyScout is aimed at digital agencies and not brands themselves. It is an influencer lookup tool that provides details such as engagement rates and stats, top photos, information about past sponsored campaigns, etc., for any Instagram and TikTok profile. In addition, you can track, analyze, and report influencer marketing campaigns.
Unlike many of the other tools, it does not include a database of influencers. This tool focuses on providing data about the influencers you input and tracks content and campaigns.
The software provides ROI insights that empower you to make better data-driven decisions for future campaigns and partnerships.
Essentially, for agencies that offer influencer marketing as a service, MightyScout eliminates the need to employ more staff as you grow your client database.
It integrates with Shopify and provides custom APIs.
MightyScout makes a bold promise. They say, “We help Digital Marketing Agencies increase their profit margins by at least $1,500/month within 2 days or less.”
Pricing starts from $99/month.
Tribe Dynamics
Tribe Dynamics is an influencer marketing analytics platform that tracks content from Instagram (including Stories), YouTube, Facebook, TikTok, Twitter, and Pinterest. It is designed for large brands, large financial institutions, and agencies. It is the “Google Analytics” of influencer marketing strategies.
Features of the software include:
Social listening and content capture of all content created by influencers
Analytics for empowered decision-making
Influencer discovery
Data benchmarking for competitor comparisons
Custom filters and feeds
It offers add-ons, such as:
Additional competitive reporting
Third-party integration
Industry insights reports
Pricing starts from $251/month.
Grapevine Village
Grapevine Village provides a full-suite marketing service that includes an influencer marketing platform for up-and-coming and global enterprise brands.
Brands use the platform to track performance and increase their reach, identify the right creators, manage relationships, and track performance.
Request pricing.
Influencity
Influencity, for small businesses to enterprise-level companies, is probably one of the more affordable platforms.
Features of the platform include:
More than 55 million Instagram accounts indexed, so you can find the perfect fit. Added to that, the data provided on each influencer is detailed and the software gives you very relevant matches. Even with the amount of detail, the platform is easy to use.
Find and analyze influencers, as well as their audiences. There are more than 100 search filters that can be combined for precise results.
Access to analytical data that provides as much information and choice as the search filters
Converts your manual processes into automated ones
Real-time data of campaign results
Forecast campaign results and measure results
Comprehensive influencer relationship management and campaign management
However, you cannot contact influencers directly from the platform.
Pricing starts from $48/month.
Julius with Hypr
Julius with Hypr is an all-in-one influencer marketplace where brands can discover influencers to tell their stories and manage the workflows around that, and then get the metrics needed to enable improvements.
Features of the platform include:
Discover influencers using filters such as gender, age, followers, etc.
Conduct searches of posts using hashtags or keywords
Target your audience using categories
Social listening tool
Outreach to influencers and manage the perfect influencers right from the tool
Organize influencers in the system
Review deliverables
Analyze performance and monitor conversations about your brand
Optimize future campaigns and get white-labeled reports
Request pricing.
TapInfluence
TapInfluence is a premier end-to-end leading influencer marketing platform for large food, lifestyle, beauty, and fashion brands. In fact, the company seems to be an influencer of influencers.
Originally a tool called Blog Frog to connect bloggers, today it offers advanced campaign management tools to automate processes.
Features of the platform include:
Discover influencers by keyword, profile, audience data and insights, lists, and visual searches
Create an automated workflow with any degree of complexity for campaign management, open bidding, direct offers, negotiation, scheduling and tracking, on-platform communication, CRM and notes, influencer’s content creation and review, legal compliance, verifications, asset management, payments, team or client access
Prove marketing investment with metrics, such as reach, views, social value, conversion, and ROI
Amplify an influencer’s content through paid promotions
Be aware that some of their customers have said that the analytics feature does not provide as deep an analytical function as you may expect from the price of the tool.
Pricing starts from $1999/month for the self-serve plan.
Onalytica
Onalytica is one of the premier influencer marketing platforms that caters to medium and large B2B brands. (Most of their client base are large, very well-known brands such as Microsoft, SAP, IBM, British Airways, and Salesforce, to name a few). They boast unique relationships with influencers in the tech, finance, healthcare, environment, energy, automotive, and education sectors.
Their clients report up to 5X reach, engagement, and demand gen by utilizing industry influencers in their content and event strategies.
Features of the software include:
Influencer discovery from a database of more than 700,000
Analysis and insights
Connect with influencers on the platform
Interact and foster relationships
Measure campaign impact and competitor comparison
Pricing on request.
Markerly
Markerly offers an influencer search platform for Fortune 500 and rapidly-growing consumer brands and agencies — and it only works with ethical, genuine influencers who have a natural affinity for the products they promote.
It is not a self-serve platform; instead, Markerly helps businesses with their total influencer campaigns. They act as a partner for:
Campaign conception, execution, and management
Identification of top matching influencers
The creation of a cause instead of just a promotion
24-hour support
Price available on request.
NeoReach
NeoReach teams up with your marketing team to create successful influencer marketing campaigns from influencer marketing strategy through to campaign analytics. The software is aimed at large brands and agencies, and comes with a treasure trove of features tailor-made for nurturing influencer relationships and managing campaigns.
Find the right fit from a database of more than 3 million influencers.
Platform features include:
Search by keyword, then refine the search with categories such as interests, affiliations, marital status, etc. The system also uses AI to recommend influencers based on your searches. The more you use the platform, the better the tool gets to know what you are looking for.
All the campaign management tools you need such as messaging, contracts, tracking and performance
Reporting engine
APIs
Paid promotions
NeoReach has developed its own method for calculating ROI, called “Influencer Media Value (IMV)”, which is much like Earned Media Value (EMV) — a way to calculate the real value of non-traditional methods of advertising.
Annual subscription fees can run anywhere from $50k to $500k.
Post for Rent
For businesses of all sizes, Post for Rent offers solutions around all your influencer marketing needs. You can either choose to do it all yourself or pay for a managed service.
What’s very unique about how Post for Rent offers solutions is that you can select which service you require, and only pay for that. They provide an à la carte menu which is helpful if your business is on a smaller scale, or you only need certain services.
Here are the platforms you can choose from:
X-Ray - analyze any profile - costs $5/profile analysis
Influencer Discovery Tool - search, select, and export influencers - costs $99/month
NEXT Business Manager - an end-to-end amplification tool to manage campaigns and content, including contracts, payments, incentives, team efficiency, reporting, and documentation in one place. It integrates with G-Suite, Slack, and Docusign. Search for anything in seconds. Costs from $2,590/month.
All plans include support, training, help with setting up, and campaign consultation.
#paid
On the surface, #paid seems to offer all the same platform features as most influencer marketplaces, but its key differentiating factor is what is known as “Whitelisted Ads.”
How it works: You whitelist certain influencers (known on the platform as creators) and content that is used with paid Facebook and Instagram ads. This platform connects with Facebook Ads Manager so that your ads are pushed onto timelines and feeds under the influencer’s handle. Of course, the post is still marked as a “sponsored” post, but done this way makes it more authentic to its audience.
Another unique feature is “Handraise.” It’s a software that allows the brand to give information about their goals, and then influencers signal their interest, together with a pitch of what makes them believe they are the right fit. Then they wait for the brand to get in touch with them. However, the brand doesn’t do the vetting — #paid does that so brands save time.
Pricing starts from $499/month. Run a demo campaign to try it out.
BrandBacker
BrandBacker offers their clients 30,000 influencers and creators to collaborate with influencers through articles, reviews, videos, tutorials, social media campaigns, surveys, roundtables, giveaways, contests, and live events.
The platform consists of the following features:
BrandBacker Team Manager helps you set up your influencer marketing campaign. It includes content creation management, messaging, sending products, automating payouts, and receiving real-time analytics, all in one place.
Brand Intelligence is where you can find out who’s talking about your brand and how influential they are, as well as see how you compare to competitors.
BrandBacker Content Manager is a discovery and curation tool that allows brands to collect content created about their industry or brand, showcase it on their websites, and then analyze results. It allows you to keep all influencer content in one place.
Fee on request.
Dovetale
If you’re a Shopify user, Dovetale was built for you to recruit, manage and grow sales with people who enjoy your products, whether they be influencers or affiliates.
Create a community page where people can apply to be a part of your program. The following features can be accessed on the platform:
Review applicants
Send samples and gifts
Track sales
Send and keep a record of payments
Prices range from $0 to $49/month.
Dovetale also offers enterprise tools for influencer marketing for brands who do not have a Shopify store and use the main social media sites.
On this platform’s easy-to-use dashboard, you can:
Source influencers from various social media platforms and filter searches to peruse their profile data
Keep track of activities
Replace spreadsheets with the list function
Add approval processes
Setup and manage campaigns
Organize potential influencers
Get real-time content approval
Collect data on all social media content performance
Create professional reports to give to clients or your team
Pricing on request.
trendHERO
At last, we have here an influencer marketing platform that is truly affordable for even a one-man show looking for influencers on Instagram! trendHERO caters to small businesses, offering a database of more than 90,000 million influencers. This platform focuses on the discovery of influencers and audience insights.
Its unique differentiating factor is that it audits profiles and dives into fake data points so that you can save costs. In other words, you can find out how many fake followers each influencer has.
Features of the platform include:
Lookalike tool to find influencers similar to a particular influencer
Track social mentions
Ads post feature to find out how influencers have previously handled sponsored posts
trendHERO has its shortcomings, but overall, the platform is a valuable resource for small business owners looking to expand through influencer marketing.
Pricing starts at $0 so that you can get a feel for the platform, and then moves to $9.99/month, with the most expensive plan being $99.99/month.
Brybe
Drawing inspiration from Fiverr to allow freelancers and influencers to put together visible packages, Brybe is an influencer marketplace that puts small businesses in touch with the people they need to achieve their marketing projects objectives. The thinking behind the concept is to allow small businesses to get the resources they need at the lowest prices.
In addition, this platform also provides all the tools needed to create and manage campaigns.
Although Brybe is created for small businesses, they have some impressive big clients like Adidas and Pantene.
Features of the platform include:
Influencer discovery for YouTube, Facebook, Twitter, Instagram, and TikTok
Find low package offers from nano influencers
Either shop the offers or request for services.
As for pricing, influencers and freelancers set their prices (or clients negotiate with them) and brands pay a 15% fee on top of the agreed-upon fee by both parties. There is no fee per month.
Influence.co
Influence.co, targeted at small to medium-sized brands, is an influencer search platform that kind of doubles up as a social channel. This is what gives this platform its key differentiating factor in that, unlike many other marketplaces, this one adds an air of authenticity and helps brands and influencers develop real relationships. Think of it as the LinkedIn of influencer marketing.
The social element enhances the discovery aspect of the tool, and the platform is serious about providing meaningful content.
Features of the software include:
Influencer discovery tool
Create campaign briefs so that influencers can find you. With the paid option, Influence.co promotes it for you, and you can expect between 40–100 influencers to respond within week one
Track progress simply and fast
Build brand ambassador programs
There are two payment options: the basic is free, and the pro is $600/month.
Captiv8
With 30 million authenticated influencers on their database, Captiv8’s end-to-end influencer marketing platform provides 500+ discovery filters for large brands and agencies.
Features of the platform include:
AI search for seamless influencer discovery, plus AI-based recommendations
Profile analysis
Social influencer CRM
Campaign management workflow
Content calendar
Measuring functionality; envisage ROI with AI-powered sentiment analysis, EMV, deep engagement data, and real-time reporting
Analyze and track competitors
Verified reporting
Simple payment and organization
Content amplification (paid ads) on the strongest posts
Captiv8 also offers managed services.
Enquire for customized pricing.
Zoomph
Zoomph is an A–Z sports sponsorship performance platform that facilitates tracking, analyzing, and optimizing partner performance and follower growth using AI and automation.
Features include:
Identifying prospective partnerships
Benchmarking across competitors, peers, and consumers
Sports industry reports
In addition, pair your data with Zoomph’s APIs to measure digital impact.
Pricing on request.
Socialbakers
Socialbakers, around since the earliest days of influencer marketing, uses AI-powered “Persona Mapping” to identify the target audiences of medium to large brands or agencies, and then sources matching macro or celebrity influencers on Instagram and YouTube.
Platform features include:
AI influencer discovery finds matches in seconds
Perform searches using an array of filters, and find all the information you need on prospective influencers
Access sophisticated intelligence to quickly vet influencers
Keep track of influencers and performance
Avoid fake influencers, scams, and fraud with reliable data and uncover which brands they’ve collaborated with previously
Find and use your brand’s most powerful brand advocates
Bring your content into one place
Publish and schedule social media posts
Analyze metrics and benchmarks
Pricing starts from $240/month.
Heepsy
Heepsy provides a worldwide database of millions of Instagram, TikTok, and YouTube nano and macro influencers for all sized brands and agencies. It focuses on content performance metrics and fake followers auditing.
Features of the platform include:
Find influencers from a database of 11 million and filter by category, location, engagement, or audience
Analyze influencer audience by authenticity, audience demographics, cost estimation, or brand collaborations
Organize prospective influencers into lists that can be exported, and then reach out to them
The platform does not allow you to reach out to influencers from the tool.
Pricing starts from $49/month.
NinjaOutreach
NinjaOutreach is a platform where agencies can find influencers from 25 million contacts for large-scale influencer marketing on TikTok, Instagram, Twitter, and YouTube. It then automates emails to reach out directly from the tool.
Features include:
Finding the right social media influencers fast
Finding and verifying anyone’s email address
Obtaining the following contact details: website, email address, phone numbers, social profiles, blog posts, physical address
Setting up automated follow-ups
Individualizing emails with dynamic fields
Analytics to find out what works and what doesn’t
Pricing on request.
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