Posts in Podcasting
Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.

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Podcasting for Business: Your Company’s Complete Guide to B2B Podcasting

Podcasting is basically an internet radio show.

People can subscribe to a podcast which varies in length, and research shows that people mostly listen when they are performing other tasks like gym workouts, commuting to or from work, or mowing the lawn.

Podcasts can cover any topic, but are usually the most popular when their fans frequent the internet regularly.

According to Statista, almost six out of ten people over the age of 12 have listened to at least one podcast in the US, and as of 2021, 41% of the US population have shown familiarity with podcasts as they tune in at least once a month.

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Top Enterprise Podcasting Solutions in 2023

Since podcasting is still a fairly new concept and not mainstream in all industries—and because it is relatively complex—, it may seem overwhelming to get the wheel turning. So in this article, we discuss what makes enterprise podcasting effective. We’ve also rounded up top enterprise podcasting solutions to help get your company going, no matter your size.

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How to conduct a great podcast interview

One fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.

Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.

Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.

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