There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.
B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
Read MorePodcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day.
Read MoreStarting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.
Read MoreStarting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.
Read MoreIf you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry.
Read MoreWhen a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.
Read MoreThe goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for.
Read MoreThe only guide to guest scheduling you’ll ever need for your B2B podcast. Curated from best practices of the top B2B podcasting agency.
Read MoreThinking of launching a B2B podcast, but not sure how to plan it? This guide starts with some of the basics then delves into more advanced topics such as guest outreach, promotion, and more.
Read MorePodcasting has become extremely popular, and there is a growing number of job opportunities in the field. Learn more about the various roles you can fill in podcasting here.
Read MorePodcasting is basically an internet radio show.
People can subscribe to a podcast which varies in length, and research shows that people mostly listen when they are performing other tasks like gym workouts, commuting to or from work, or mowing the lawn.
Podcasts can cover any topic, but are usually the most popular when their fans frequent the internet regularly.
According to Statista, almost six out of ten people over the age of 12 have listened to at least one podcast in the US, and as of 2021, 41% of the US population have shown familiarity with podcasts as they tune in at least once a month.
Read MoreSince podcasting is still a fairly new concept and not mainstream in all industries—and because it is relatively complex—, it may seem overwhelming to get the wheel turning. So in this article, we discuss what makes enterprise podcasting effective. We’ve also rounded up top enterprise podcasting solutions to help get your company going, no matter your size.
Read MoreCreating and growing a podcast is like setting up an entire business from scratch. And just like a startup, you can expect many awkward years. Unless, that is, you hire a podcast producer to manage the show, or a podcast consultant to guide you.
Read MoreProducing a B2B podcast can be challenging. We share the pitfalls to avoid and the technology to use to produce, start, and launch a winning B2B podcast in 2021.
Read MoreOne fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.
Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.
Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.
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