68.56% of Lead Cookie's revenue is a direct result of my personal brand.
This comes in two forms.
Referral partnerships.
Content marketing.
In this article, I am going to explain my philosophy behind the choice to build my personal brand, and more details on how I utilize it to drive such large amounts of revenue toward our business.
Read MoreFailure. It fucking sucks.
In November, I started up a business in stealth mode that would eventually become Content Allies. I signed a few early customers in stealth mode, and then publicly launched the company at the start of January.
The problem I was aiming to solve was one I experienced myself.
Read MoreAt Lead Cookie and Content Allies, we have a team of over 20 virtual assistants who work with us. They are literally the backbone of our company and run a majority of the actions that our company takes on a daily basis.
And as of today, we have a 95%+ success rate when hiring new virtual assistants, and an extremely minimal turnover rate. Only two team members have left us since starting, and both were because they received offers that were at triple the pay rate we offered them.
Read More2083 email signups.
That is how many people have opted in for my Lead Cookie lead magnets in the past 18 months.
That is 100% organic without any advertising spend at all.
28.32% of revenue.
That is how much of our overall revenue has come from Content Marketing at Lead Cookie.
Whenever I started Lead Cookie, I had a mentor ask me some questions.
But to be honest, I didn't really think through them well at the time. This is what lead me to leaving open a fatal flaw in my business model which I wrote about last week.
And so as I start up a new venture, I returned to the big question that my mentor asked me at the time. I have shared the question in more detail, and even walked you through my own processing of that question with Content Allies.
Read MoreEarlier this week, I announced that I am launching a new business.
To many people this came as a shock when I told them. They said "If things are going so well with Lead Cookie, why would you divert your attention to launch something new?"
And the truth is, things are going well with Lead Cookie. In 18 months, we have grown from Zero to $60k in MRR.
Read MoreYes. You read that headline right.
I am launching a new business.
Content Allies - Virtual Assistants for Content Marketers
After 18 months of building a productized Linkedin Lead Generation service up to ~$60k in MRR, I've decided that it's time to start a second business.
Read More2 hours... That is roughly how long it used to take me every time I closed a new customer.
Today it takes 5 minutes...
That is because I have automated our entire closing process and customer onboarding process.
In this article, I am going to walk you through the closing automation I set up and provide you with a model of what you could do for your own company.
Read MoreAs you start to improve your sales and marketing game, you will find yourself having a lot more conversations with potential prospects.
And with those conversations, you will repeat yourself often.
That is why it is essential to create a bank of sales scripts that you can use and customize over and over again.
In this article, I am going to share the standard sales scripts that I use and teach you a few tricks on how to use them effectively.
Read MoreOne of the biggest mistakes you can make in sales has nothing to do with losing the deal...
In fact, you won't even see the problem until you start to work with the customer. It is only then that things get bad...
The mistake is misaligned expectations.
It starts in the sales process, and it affects everything after.
Read MoreOne single sentence has the power to double your close rate...
"We like people who make decisions quickly, that is why we will offer X discount if you commit and pay your setup fee by Y {{time frame}}."
When I learned this simple little sales tactic, it massively changed the results I got from my sales at Lead Cookie.
Read More375 sales calls
154 closed deals
Those are my numbers over the past 16 months with Lead Cookie.
At 30 minutes a piece, that is 187.5 hours on Sales calls or 7 days and 19 hours of total sales call time...
Over the course of that time, I have built and refined a sales call framework that I use over, and over, and over again.
Read MoreIn talking with many of my peers and other upcoming entrepreneurs, I have found that most people don't have any sort of real "Sales Process".
They just kind of wing it, or it's all in their head.
Read MoreAt the time of publishing this post, we have run over 150 Linkedin outreach campaigns at Lead Cookie.
These campaigns have been for all different types of businesses and value propositions.
Through these campaigns, we have come across 7 core frameworks that we use over and over again to generate results for our clients.
In this article, I am going to share each of these frameworks in more detail and give examples of each.
Read MoreIf there is one mistake I see people make in their positioning over and over again, it is a failure to understand their buyer’s awareness.
A great niche and value proposition is your foundation.
But even if you have that, you will fail if you do not understand the concept of buyer awareness.
My goal in this post is to explain to you what buyer awareness is, why it is so important to your marketing, and how to use it as a guiding light for all of your marketing efforts.
Read More1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months
Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie.
Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions.
But how do you do it?
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?
In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.
Read MoreOver the past year I have been heads down on mastering Linkedin Lead Generation.
This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.
But it has also lead to creating quite a bit of training materials around how to use Linkedin better.
Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.
That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.
But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.
Read MoreSince starting up Lead Cookie I have had multiple people tell me “This is such a brilliant idea for a business.”
I always laugh because I have to tell them, “I didn’t think up any of this. I literally stole the concepts from others.”
No joke, almost everything about Lead Cookie is stolen.
But the truth is, that is why this business has succeeded while almost every business I have had before has failed.
In this article, I am going to share what I mean by the “stolen ideas” and give you a framework on how you can steal effectively and ethically.
Read MoreWhen I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?”
If you are asking yourself that question, then chances are the answer is Yes.
But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge.
Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.
In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.
Read MoreIt’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.
They try cold email… and fail.
They try Facebook ads… and fail.
They try content marketing… and fail.
They keep trying new things… and failing.
When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.
In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.
Read More
