Paid Media vs. Earned Media: Understanding the Difference and When to Use Each

Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI. 

You just have to go about things strategically.

Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways. 

Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility. 

Understanding how these two approaches differ—and when to use each—can help you make better decisions and optimize your marketing efforts. 

Let’s break down the key distinctions, benefits, and ideal use cases for each.

Read More
5 Strategies for Building an Effective Unclaimed Property Compliance Program

Unclaimed property is big business. In 2020, unclaimed property programs returned over $2.8 billion to rightful property owners. 

Unclaimed property compliance is a growing concern for businesses. 

According to Forbes, “Fifty-five reporting jurisdictions require companies to file annual reports and escheat abandoned property owing to their customers/vendors/employees.” Failure to manage it can lead to audits, penalties, and reputational damage. 

Building an effective unclaimed property compliance program is essential for minimizing risk.  

But how can companies stay ahead of complex regulations and reporting requirements? In this article, we’ll explore five proven strategies to help you create a robust compliance framework.

Read More
How to Manage Change During HRIS Selection and Implementation

Choosing and implementing a new Human Resources Information System (HRIS) is a critical process that involves a ton of careful planning and major changes for your organization. It’s a critical decision, with companies taking 15 weeks on average to choose an HRIS.

Managing change during this time can make or break the success of the implementation. HR professionals have a range of challenges to deal with, including resistance, confusion, and operational disruptions.

Effective change management strategies can minimize these risks and ensure a smooth transition.

In this article, we'll explore key strategies for navigating the challenges of HRIS selection and implementation.

Read More
Harness Emerging Technologies for Healthcare Recruitment: 5 Essential Tips

Recruiting talented healthcare professionals is a constant challenge. The average time to fill a healthcare position is 49 days, and this delay can cost hundreds of thousands of dollars.

The good news is that emerging technologies can play a key role here by transforming the way healthcare organizations attract and hire professionals. 

From AI-driven tools to virtual reality, these advancements streamline recruitment while improving candidate experience. This article outlines five critical tips for integrating cutting-edge tech into your hiring processes. 

With the right approach, your healthcare recruitment strategy can be faster, smarter, and more effective. 

Let’s dive into how you can make it happen.

Read More
Leveraging Technology to Improve Locum Tenens Management

Managing locum tenens staffing doesn’t have to be such a headache. With the right tech tools, you can simplify the process, save time, and improve the overall experience for everyone involved. In this article, we’ll cover five tips for using technology to make locum tenens management easier. From scheduling to communication, these tools can make a difference. Let’s explore how you can use tech to streamline your locum operations and keep things running smoothly.

Read More
How to Leverage Data Management and Analytics Consulting to Gain a Competitive Advantage

Businesses that harness data effectively gain a clear edge over competitors. Yet, many struggle to turn raw data into actionable insights. That’s where data management and analytics consulting come in. These experts help companies make smarter, faster decisions by streamlining data processes and unlocking hidden patterns. This article explores how leveraging professional data services can enhance efficiency, optimize strategies, and drive growth.

Read More
ConsultingJake JorgovanData
The Importance of Micro-Influencers for B2B Brands in 2024

Micro-influencers are becoming a game-changer in B2B marketing. B2B brands are turning to them for their authenticity, stronger engagement rates, and cost-efficiency:

  • They foster genuine trust with niche audiences.

  • They deliver higher engagement with fewer followers.

  • They provide a lower-cost option with better ROI.

Micro-influencers build credibility and connect directly with specialized audiences. For B2B brands, this means more meaningful engagement and precise targeting in their marketing efforts. Continue reading to discover how micro-influencers can transform your B2B marketing strategy by delivering focused engagement and substantial ROI.

Read More
TikTok Affiliate Marketing: 10 Strategies to Shine in 2024

TikTok is rapidly becoming a prime destination for affiliate marketing, fueled by its immense user growth.  The platform excels in fostering high engagement and conversion rates through its unique, viral content dynamics. Affiliate marketers can harness these attributes to significantly enhance sales, tapping into TikTok’s robust ecosystem. 

Here's the TL;DR on how you can start:

  • Capitalize on Engagement: Leverage TikTok’s interactive format to maintain high viewer interest.

  • Maximize Conversions: Utilize the platform's viral nature to increase product visibility.

  • Boost Sales: Employ strategic content and collaborations to drive sales effectively.

Keep reading to discover exactly how you can use these strategies to skyrocket your affiliate marketing efforts on TikTok.

Read More
Top 8 Trends in B2B Content Marketing for 2024

B2B content marketing has seen a significant evolution, with an increasing focus on budget allocation towards video, thought leadership content, and influencer marketing. A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats​. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends:

  • Prioritizing AI-driven personalization to cater to specific audience needs.

  • Leveraging video content to enhance SEO and social media visibility.

  • Integrating interactive elements like AR/VR to foster user engagement.

This article will delve into these top trends, providing actionable insights to help you harness the full potential of your content strategies and maintain a competitive edge in the fast-evolving B2B marketplace.

Read More
Best UGC Examples: 7 Campaigns That Rock in 2024

User-generated content (UGC) has become a game-changer in the marketing world. 

Brands that effectively leverage UGC create more authentic connections with their audience, boost engagement, and drive conversions — all while keeping their marketing costs down. 

In this article, we’ll dive into 7 UGC campaigns that truly stand out and show you how they can inspire your own strategy. 

Whether you’re looking to lower customer acquisition costs or increase ROI, these examples will demonstrate why UGC is a must-have in your marketing toolkit.

Read More
International SEO: 5 Key Tactics to Expand Your Brand's Global Reach

Expanding your brand into international markets isn’t just about translation. It’s about making sure you’re found by the right people in the right places. 

A solid international SEO strategy helps you do that efficiently. 

It lowers your customer acquisition costs, maximizes your return on investment, and outperforms paid campaigns in long-term profitability. In this guide, we’ll walk through five critical tactics to make your brand discoverable worldwide.

Read More
TechnologyJake JorgovanSEO
Paid Media ROI: Measure & Maximize for Successful Advertising Campaigns

If you’re doing some kind of advertising for your brand, you need to ensure that every dollar spent on that advertising generates tangible results. That’s why you first need to understand paid media ROI. Without a clear grasp of how to measure that ROI, you risk wasting resources on campaigns that don’t drive real growth. You’re on the right page, though. We’ll discuss how to measure paid media ROI and provide actionable strategies to get the most out of your ad spend. Whether you’re running ads on Google, Facebook, or other platforms, these insights will help you make data-driven decisions that boost your bottom line.

Read More
Top 11 Cash Flow Management Consulting Firms, Companies, and Professional Services

Cash flow management is the lifeblood of any business, ensuring that there is enough liquidity to cover expenses, fund growth, and weather economic fluctuations. 

Hiring cash flow management consulting firms can help businesses maintain healthy cash reserves, optimize operations, and avoid costly financial pitfalls.

These consultants bring a strategic approach to managing income and expenses, giving businesses greater financial stability.

Read More
How to Future-Proof ERP Systems During Selection and Implementation

Choosing the right ERP system is a big decision. 

But what happens when your business evolves, or technology changes faster than expected? 

Future-proofing your ERP is the answer. 

This article will show you how to pick and implement an ERP system that stands the test of time. 

From selecting flexible features to planning for smooth integrations, we’ll cover the steps to make sure your ERP adapts as your business grows. 

Read More
Top 11 Family Medicine Locum Tenens Companies, Staffing Agencies, & Services

Family medicine locum tenens services provide temporary staffing solutions that give healthcare facilities access to qualified physicians when needed most. Whether covering for vacations, extended absences, or helping during periods of increased patient demand, these companies bridge the gap and allow for continuous patient care.

Family medicine locum tenens companies are invaluable for healthcare facilities facing staff shortages. These agencies provide experienced and qualified family medicine practitioners who can quickly adapt to various healthcare settings and play a crucial role in maintaining the quality of healthcare services.

Read More