Podcasting is exploding—I see it in my own podcast marketing company Content Allies—and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate. While choice is good, sometimes there is too much of it, leading to overwhelm. For example, if rock stars use the Shure SM58, why can’t podcasters?
Read MoreThinking of launching a B2B podcast, but not sure how to plan it? This guide starts with some of the basics then delves into more advanced topics such as guest outreach, promotion, and more.
Read MorePodcasting has become extremely popular, and there is a growing number of job opportunities in the field. Learn more about the various roles you can fill in podcasting here.
Read MoreWant to get in touch with the best SaaS content marketing firms? This list of the top SaaS content marketing agencies features consultants and agencies with experience.
Read MoreIt’s critical for those in marketing, sales, and leadership positions to continually increase their knowledge, but who has time for courses, or reading articles and books?
Unlike text resources, podcasts allow you to learn while doing other things, so you save time.
B2B podcasts help your team improve their sales, marketing, and leadership abilities. In this article, we explain what makes podcasts a superior way to learn new things, and we provide 26 of the world’s most favorite podcasts to listen to, because:
The downside of podcasts is finding the ones with the right niche fit. It can be difficult to get through all of the noise on directories and other resources to find the ones that offer the most value for you to subscribe to.
Read MoreBecause B2B content marketing is our core business, we’ve done the hard work for you.
Based on our own experience and knowledge, we’ve researched the best B2B content marketing companies, agencies, and consultants in the world to give you a list of recommended resources that are tried and tested.
But before we get to the list, it makes sense to understand the importance of content marketing agencies, so we’ve thrown in a section on what content marketing is, the most common reasons it fails, what an agency does, when you should outsource, and how to choose the right B2B content marketing company.
Read MorePodcasting is basically an internet radio show.
People can subscribe to a podcast which varies in length, and research shows that people mostly listen when they are performing other tasks like gym workouts, commuting to or from work, or mowing the lawn.
Podcasts can cover any topic, but are usually the most popular when their fans frequent the internet regularly.
According to Statista, almost six out of ten people over the age of 12 have listened to at least one podcast in the US, and as of 2021, 41% of the US population have shown familiarity with podcasts as they tune in at least once a month.
Read MoreIndiegogo - a crowdfunding platform - says, “The best way to convey your idea and message it to the crowdfunding world is through a pitch video. Film campaigns that include a video raise three times more funds than those without.”
Read MoreAs an agency owner, you are likely always looking for ways to increase revenue and scale your business. Often, scaling means additional workload and added stress for you and your team, or a lot of effort going into finding new clients, but it doesn’t have to be.
An efficient way to add recurring revenue to your business is to sell packages for social media management to your existing clients.
Read MoreWith top eCommerce sites like Amazon blazing the trail to personalized customer experiences, online shoppers are impatient with poor website customer experiences.
Because of sites that use smart technology for personalized experiences, consumers have been taught to expect similar interactions with other eCommerce sites like yours.
They expect fast, personalized service, and if they don’t get it, they will go someplace else and you’ll lose the sale.
Read MoreConsider this a field guide for navigating the intent data provider landscape. Here is a snapshot of what intent data is and who to consider in 2021.
Before the days of digital, a big part of the sales process would be to make calls to companies, hoping the receptionist would put us through to the right person the first time, and crossing fingers that the decision-maker would consider our product next time.
Read More94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform.
Read MoreSince podcasting is still a fairly new concept and not mainstream in all industries—and because it is relatively complex—, it may seem overwhelming to get the wheel turning. So in this article, we discuss what makes enterprise podcasting effective. We’ve also rounded up top enterprise podcasting solutions to help get your company going, no matter your size.
Read MoreCreating and growing a podcast is like setting up an entire business from scratch. And just like a startup, you can expect many awkward years. Unless, that is, you hire a podcast producer to manage the show, or a podcast consultant to guide you.
Read MoreFinding a lead generation service can be a complicated task—there are many fly-by-nighters with a beautiful website and the gift of the gab, but their results lack expertise and are simply hot air. And then there are those lead generation agencies that don’t give value for money.
Read MoreAfter building up Lead Cookie & Content Allies to a decent state, I am beginning to look at building up a third company with a business partner this time.
As I am doing this, I realized I needed to look back on what worked with my two successful companies, and what failed in the many attempts I made on other ventures.
I’ve tried a lot of things before Lead Cookie, while running these companies, and I even made a lot of mistakes in the first couple of years of Content Allies.
So this post… well it’s kind of for myself. To document what I have learned so I don’t repeat these same mistakes on my third company.
But hopefully you find some value in it as well.
Read MoreProcesses… we all know it’s part of what we need to scale our businesses.
You hear people talk about Standard Operating Procedures (SOP’s) all the time.
I’m a huge believer in SOP’s and have been using them for a while… yet recently I’ve had some mindset shifts in how I think about processes.
In this article, I am going to share the mindset shifts and how I now think about building a process driven business.
Read MoreRecently we published an article at Lead Cookie about the “Your out of invitations for now” error that has started showing up on Linkedin.
Yep. It has finally happened.
After years of mass spamming on Linkedin, they have finally dropped the hammer.
Read MoreProducing a B2B podcast can be challenging. We share the pitfalls to avoid and the technology to use to produce, start, and launch a winning B2B podcast in 2021.
Read More"Wow. I feel like I am starting to really get it... to understand leadership."
This is how I have been feeling lately.
I'm rising, launching several new companies, and also seeing my existing companies evolve.
But what is interesting is that this is not being accomplished by some brute force work ethic on my side...
My businesses are rising because I'm finally understanding what it means to be a great leader.
And in this "epiphany" of leadership, I feel like I have unlocked an entirely new chapter of my entrepreneurial career that is about to be much bigger and better.
In this article, I try to capture this "epiphany" in writing, and teach you want I am learning.
Read More
