When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.
Read MoreThe goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for.
Read MoreThe only guide to guest scheduling you’ll ever need for your B2B podcast. Curated from best practices of the top B2B podcasting agency.
Read MoreIn this article, we will explore why native mobile development is best when building apps, what to look for when choosing a native mobile development partner, and provide a list of the top native mobile development companies you can work with.
Read MorePodcasting is exploding—I see it in my own podcast marketing company Content Allies—and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate. While choice is good, sometimes there is too much of it, leading to overwhelm. For example, if rock stars use the Shure SM58, why can’t podcasters?
Read MoreThinking of launching a B2B podcast, but not sure how to plan it? This guide starts with some of the basics then delves into more advanced topics such as guest outreach, promotion, and more.
Read MorePodcasting has become extremely popular, and there is a growing number of job opportunities in the field. Learn more about the various roles you can fill in podcasting here.
Read MoreWant to get in touch with the best SaaS content marketing firms? This list of the top SaaS content marketing agencies features consultants and agencies with experience.
Read MoreIt’s critical for those in marketing, sales, and leadership positions to continually increase their knowledge, but who has time for courses, or reading articles and books?
Unlike text resources, podcasts allow you to learn while doing other things, so you save time.
B2B podcasts help your team improve their sales, marketing, and leadership abilities. In this article, we explain what makes podcasts a superior way to learn new things, and we provide 26 of the world’s most favorite podcasts to listen to, because:
The downside of podcasts is finding the ones with the right niche fit. It can be difficult to get through all of the noise on directories and other resources to find the ones that offer the most value for you to subscribe to.
Read MoreBecause B2B content marketing is our core business, we’ve done the hard work for you.
Based on our own experience and knowledge, we’ve researched the best B2B content marketing companies, agencies, and consultants in the world to give you a list of recommended resources that are tried and tested.
But before we get to the list, it makes sense to understand the importance of content marketing agencies, so we’ve thrown in a section on what content marketing is, the most common reasons it fails, what an agency does, when you should outsource, and how to choose the right B2B content marketing company.
Read MorePodcasting is basically an internet radio show.
People can subscribe to a podcast which varies in length, and research shows that people mostly listen when they are performing other tasks like gym workouts, commuting to or from work, or mowing the lawn.
Podcasts can cover any topic, but are usually the most popular when their fans frequent the internet regularly.
According to Statista, almost six out of ten people over the age of 12 have listened to at least one podcast in the US, and as of 2021, 41% of the US population have shown familiarity with podcasts as they tune in at least once a month.
Read MoreIndiegogo - a crowdfunding platform - says, “The best way to convey your idea and message it to the crowdfunding world is through a pitch video. Film campaigns that include a video raise three times more funds than those without.”
Read MoreAs an agency owner, you are likely always looking for ways to increase revenue and scale your business. Often, scaling means additional workload and added stress for you and your team, or a lot of effort going into finding new clients, but it doesn’t have to be.
An efficient way to add recurring revenue to your business is to sell packages for social media management to your existing clients.
Read MoreWith top eCommerce sites like Amazon blazing the trail to personalized customer experiences, online shoppers are impatient with poor website customer experiences.
Because of sites that use smart technology for personalized experiences, consumers have been taught to expect similar interactions with other eCommerce sites like yours.
They expect fast, personalized service, and if they don’t get it, they will go someplace else and you’ll lose the sale.
Read MoreConsider this a field guide for navigating the intent data provider landscape. Here is a snapshot of what intent data is and who to consider in 2021.
Before the days of digital, a big part of the sales process would be to make calls to companies, hoping the receptionist would put us through to the right person the first time, and crossing fingers that the decision-maker would consider our product next time.
Read More94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform.
Read MoreSince podcasting is still a fairly new concept and not mainstream in all industries—and because it is relatively complex—, it may seem overwhelming to get the wheel turning. So in this article, we discuss what makes enterprise podcasting effective. We’ve also rounded up top enterprise podcasting solutions to help get your company going, no matter your size.
Read MoreCreating and growing a podcast is like setting up an entire business from scratch. And just like a startup, you can expect many awkward years. Unless, that is, you hire a podcast producer to manage the show, or a podcast consultant to guide you.
Read MoreFinding a lead generation service can be a complicated task—there are many fly-by-nighters with a beautiful website and the gift of the gab, but their results lack expertise and are simply hot air. And then there are those lead generation agencies that don’t give value for money.
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