Once you make the decision to start a B2B podcast, one of the first and most important tasks you will be faced with is deciding on a host for your show. Your podcast host will be the voice of your podcast. Take time and do your research. You need to know that you've got the right host.
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In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast.
On this episode of A Guide to B2B Podcasting, I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and increase sales. This is one of the key strategies that has helped us grow into one of the top podcast production agencies.
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Podcasting is growing into a powerful messaging platform for individuals and businesses to communicate with targeted podcast audiences, sometimes talking about very niche topics that would never get attention from traditional media sources.
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There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.
B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
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Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day.
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Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.
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Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.
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If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry.
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When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.
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The goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for.
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The only guide to guest scheduling you’ll ever need for your B2B podcast. Curated from best practices of the top B2B podcasting agency.
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In this article, we will explore why native mobile development is best when building apps, what to look for when choosing a native mobile development partner, and provide a list of the top native mobile development companies you can work with.
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Podcasting is exploding—I see it in my own podcast marketing company Content Allies—and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate. While choice is good, sometimes there is too much of it, leading to overwhelm. For example, if rock stars use the Shure SM58, why can’t podcasters?
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Thinking of launching a B2B podcast, but not sure how to plan it? This guide starts with some of the basics then delves into more advanced topics such as guest outreach, promotion, and more.
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Podcasting has become extremely popular, and there is a growing number of job opportunities in the field. Learn more about the various roles you can fill in podcasting here.
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Want to get in touch with the best SaaS content marketing firms? This list of the top SaaS content marketing agencies features consultants and agencies with experience.
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It’s critical for those in marketing, sales, and leadership positions to continually increase their knowledge, but who has time for courses, or reading articles and books?
Unlike text resources, podcasts allow you to learn while doing other things, so you save time.
B2B podcasts help your team improve their sales, marketing, and leadership abilities. In this article, we explain what makes podcasts a superior way to learn new things, and we provide 26 of the world’s most favorite podcasts to listen to, because:
The downside of podcasts is finding the ones with the right niche fit. It can be difficult to get through all of the noise on directories and other resources to find the ones that offer the most value for you to subscribe to.
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