December 2024: Top 20 Podcast Advertising Agencies, Companies & Services
December 2024: Top 20 Podcast Advertising Agencies, Companies & Services

When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it.

But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang. Or perhaps one of your key KPIs is downloads and you want to buy a boost to guarantee your budget moving forward.

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Podcasting, Digital AgencyJake JorgovanMarketing
Workday Implementation and Consulting Success: 5 Best Practices
Workday Implementation and Consulting Success: 5 Best Practices

Implementing Workday effectively can transform an organization’s HR, finance, and operational capabilities. 

Yet, many teams struggle to leverage its full potential. 

Success in Workday implementation and consulting hinges on strategic planning, expert guidance, and targeted best practices. 

This article discusses five essential practices for achieving streamlined deployments, seamless integrations, and sustainable results. 

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ConsultingJake JorgovanERP / HRIS 2
The Role of AI in Performance Marketing: Key Benefits for 2024
The Role of AI in Performance Marketing: Key Benefits for 2024

AI's transformative impact on marketing includes:

  • Efficiency: Streamlining operations and enhancing campaign management.

  • Personalization: Creating tailored customer experiences at scale.

  • Performance: Improving campaign outcomes through advanced data analytics.

The importance of AI in staying competitive is clear as it becomes a core element of modern marketing strategies, with widespread usage in everything from customer segmentation to predictive analytics.

Continue reading to discover how AI can skyrocket your performance marketing strategy and drive better results in 2024.

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MarketingAlpha ApexAI, Performance Marketing
Benefits of Cross-Training Nurses in Different Specializations for Recruitment and Retention
Benefits of Cross-Training Nurses in Different Specializations for Recruitment and Retention

Cross-training nurses in multiple specializations is a game-changer for healthcare staffing. 

It offers a dynamic solution to recruitment challenges while boosting retention rates. 

Nurses gain versatility and enhance their career mobility. 

Healthcare facilities, in turn, benefit from a more adaptable workforce ready to meet diverse patient needs. 

In a competitive job market, this strategy attracts top talent and keeps them engaged.

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HealthcareJake JorgovanHealthcare Recruitment 4
How Healthcare RPO Delivers Time and Cost-Saving Benefits for Healthcare Recruitment
How Healthcare RPO Delivers Time and Cost-Saving Benefits for Healthcare Recruitment

Healthcare recruitment is facing unprecedented challenges. The demand for qualified professionals is outpacing supply.

In the United States, the average time to fill a healthcare position is 49 days, with each day's delay costing approximately $10,122, totaling nearly $500,000 over the hiring period.

Hiring delays disrupt patient care and operational efficiency. Traditional staffing methods struggle to keep up with urgent needs.

Here’s how RPO can help:

  • Access to specialized healthcare talent.

  • Faster time-to-fill for critical positions.

  • Cost savings through streamlined hiring processes.

  • Regulatory compliance built into every hire.

  • Scalable recruitment that adapts to your facility’s needs.

This article explores the key benefits of Healthcare RPO and how it delivers time and cost-saving advantages for your recruitment efforts.

Let’s dive in.

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Executive SearchJake JorgovanHealthcare Recruitment 4
Paid Media vs. Earned Media: Understanding the Difference and When to Use Each
Paid Media vs. Earned Media: Understanding the Difference and When to Use Each

According to a survey by Cision, marketers allocate approximately 25% of their digital marketing budgets to paid media and 24% to earned media, highlighting the importance of both strategies in a balanced marketing approach.

Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI. 

You just have to go about things strategically.

Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways. 

Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility. 

Understanding how these two approaches differ—and when to use each—can help you make better decisions and optimize your marketing efforts. 

Let’s break down the key distinctions, benefits, and ideal use cases for each.

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MarketingAlpha ApexPaid Media, Earned Media
5 Strategies for Building an Effective Unclaimed Property Compliance Program
5 Strategies for Building an Effective Unclaimed Property Compliance Program

Unclaimed property is big business. In 2020, unclaimed property programs returned over $2.8 billion to rightful property owners. 

Unclaimed property compliance is a growing concern for businesses. 

According to Forbes, “Fifty-five reporting jurisdictions require companies to file annual reports and escheat abandoned property owing to their customers/vendors/employees.” Failure to manage it can lead to audits, penalties, and reputational damage. 

Building an effective unclaimed property compliance program is essential for minimizing risk.  

But how can companies stay ahead of complex regulations and reporting requirements? In this article, we’ll explore five proven strategies to help you create a robust compliance framework.

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ComplianceJake JorgovanFinance 2
How to Manage Change During HRIS Selection and Implementation
How to Manage Change During HRIS Selection and Implementation

Choosing and implementing a new Human Resources Information System (HRIS) is a critical process that involves a ton of careful planning and major changes for your organization. It’s a critical decision, with companies taking 15 weeks on average to choose an HRIS.

Managing change during this time can make or break the success of the implementation. HR professionals have a range of challenges to deal with, including resistance, confusion, and operational disruptions.

Effective change management strategies can minimize these risks and ensure a smooth transition.

In this article, we'll explore key strategies for navigating the challenges of HRIS selection and implementation.

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Project ManagementJake JorgovanERP / HRIS 2
Top Countries to Find Skilled Developers and Build Global Tech Teams in 2025
Top Countries to Find Skilled Developers and Build Global Tech Teams in 2025

Did you know that the global shortage of software engineers is projected to reach 85.2 million by 2030?

This significant gap has led businesses to seek skilled developers worldwide, leveraging remote teams to drive innovation and maintain competitiveness.

Businesses are increasingly looking beyond borders to find top-tier talent and lower costs.

By hiring global, diverse teams, companies can enhance their tech capabilities without compromising quality.

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RecruitingAlpha ApexSoftware Staffing
Harness Emerging Technologies for Healthcare Recruitment: 5 Essential Tips
Harness Emerging Technologies for Healthcare Recruitment: 5 Essential Tips

Recruiting talented healthcare professionals is a constant challenge. The average time to fill a healthcare position is 49 days, and this delay can cost hundreds of thousands of dollars.

The good news is that emerging technologies can play a key role here by transforming the way healthcare organizations attract and hire professionals. 

From AI-driven tools to virtual reality, these advancements streamline recruitment while improving candidate experience. This article outlines five critical tips for integrating cutting-edge tech into your hiring processes. 

With the right approach, your healthcare recruitment strategy can be faster, smarter, and more effective. 

Let’s dive into how you can make it happen.

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RecruitingAlpha ApexHealthcare Recruitment 3
TikTok Affiliate Marketing: Top 10 Strategies to Shine in 2025
TikTok Affiliate Marketing: Top 10 Strategies to Shine in 2025

Did you know that TikTok has over 1.5 billion monthly active users as of 2023, with projections to reach 1.8 billion by the end of 2024?

The platform's unique, viral content dynamics foster high engagement rates, with an average of 2.65% by follower count, surpassing other social media platforms.

Affiliate marketers can harness these attributes to significantly enhance sales, tapping into TikTok’s robust ecosystem. 

Here's the TL;DR on how you can start:

  • Capitalize on Engagement: Leverage TikTok’s interactive format to maintain high viewer interest.

  • Maximize Conversions: Utilize the platform's viral nature to increase product visibility.

  • Boost Sales: Employ strategic content and collaborations to drive sales effectively.

Keep reading to discover exactly how you can use these strategies to skyrocket your affiliate marketing efforts on TikTok.

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MarketingJake JorgovanTikTok Affiliate Marketing
Top 8 Trends in B2B Content Marketing for 2025
Top 8 Trends in B2B Content Marketing for 2025

B2B content marketing has seen a significant evolution, with an increasing focus on budget allocation towards video, thought leadership content, and influencer marketing. A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats​. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends:

  • Prioritizing AI-driven personalization to cater to specific audience needs.

  • Leveraging video content to enhance SEO and social media visibility.

  • Integrating interactive elements like AR/VR to foster user engagement.

This article will delve into these top trends, providing actionable insights to help you harness the full potential of your content strategies and maintain a competitive edge in the fast-evolving B2B marketplace.

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B2B Content MarketingJake JorgovanB2B Content Marketing Services
International SEO: 5 Key Tactics to Expand Your Brand's Global Reach
International SEO: 5 Key Tactics to Expand Your Brand's Global Reach

Expanding your brand into international markets isn’t just about translation. It’s about making sure you’re found by the right people in the right places. 

A solid international SEO strategy helps you do that efficiently. 

It lowers your customer acquisition costs, maximizes your return on investment, and outperforms paid campaigns in long-term profitability. In this guide, we’ll walk through five critical tactics to make your brand discoverable worldwide.

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TechnologyJake JorgovanSEO
Top 11 Cash Flow Management Consulting Firms, Companies, and Professional Services
Top 11 Cash Flow Management Consulting Firms, Companies, and Professional Services

Cash flow management is the lifeblood of any business, ensuring that there is enough liquidity to cover expenses, fund growth, and weather economic fluctuations. 

Hiring cash flow management consulting firms can help businesses maintain healthy cash reserves, optimize operations, and avoid costly financial pitfalls.

These consultants bring a strategic approach to managing income and expenses, giving businesses greater financial stability.

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ConsultingAlpha ApexFinance 2
Top 11 Family Medicine Locum Tenens Companies, Staffing Agencies, & Services
Top 11 Family Medicine Locum Tenens Companies, Staffing Agencies, & Services

Family medicine locum tenens services provide temporary staffing solutions that give healthcare facilities access to qualified physicians when needed most. Whether covering for vacations, extended absences, or helping during periods of increased patient demand, these companies bridge the gap and allow for continuous patient care.

Family medicine locum tenens companies are invaluable for healthcare facilities facing staff shortages. These agencies provide experienced and qualified family medicine practitioners who can quickly adapt to various healthcare settings and play a crucial role in maintaining the quality of healthcare services.

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RecruitingJake JorgovanHealthcare Recruitment